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Landing Page Optimization<br />Jane Motz Hayes<br />jmotzhayes@pagezero.com<br />@janegrl_inc <br />
Presentation Outline<br />Landing page don'ts<br />Landing page case studies <br />Formula for Landing Pages<br />
Why Landing Pages?<br />
Landing Page Sins (Ash, Nielsen, Eisenberg)<br /><ul><li>No clear call to action
Too many choices
Asking for too much info
Too much text on page
Visual distractions
Not keeping promises
Lack of trust </li></li></ul><li>More Landing Page Sins (Ash, Nielsen, Eisenberg)<br /><ul><li>Design elements that look l...
Violating web wide conventions
Vaporous content and empty hype
Small product image sizes
Lack of product reviews
Complicated form / cart processes
Slow load times</li></li></ul><li>No clear call to action<br />
Too many choices<br />
Too much text on page<br />
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Ses To 2010 Landing Page Seminar

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From the Landing Page Express Clinic at SES Toronto 2010

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Ses To 2010 Landing Page Seminar

  1. 1. Landing Page Optimization<br />Jane Motz Hayes<br />jmotzhayes@pagezero.com<br />@janegrl_inc <br />
  2. 2. Presentation Outline<br />Landing page don'ts<br />Landing page case studies <br />Formula for Landing Pages<br />
  3. 3. Why Landing Pages?<br />
  4. 4. Landing Page Sins (Ash, Nielsen, Eisenberg)<br /><ul><li>No clear call to action
  5. 5. Too many choices
  6. 6. Asking for too much info
  7. 7. Too much text on page
  8. 8. Visual distractions
  9. 9. Not keeping promises
  10. 10. Lack of trust </li></li></ul><li>More Landing Page Sins (Ash, Nielsen, Eisenberg)<br /><ul><li>Design elements that look like ads
  11. 11. Violating web wide conventions
  12. 12. Vaporous content and empty hype
  13. 13. Small product image sizes
  14. 14. Lack of product reviews
  15. 15. Complicated form / cart processes
  16. 16. Slow load times</li></li></ul><li>No clear call to action<br />
  17. 17. Too many choices<br />
  18. 18. Too much text on page<br />
  19. 19. Lack of Trust… <br />
  20. 20. Violating web conventions<br />
  21. 21. Apollo Health Landing Page (Old)<br />
  22. 22. Apollo Health Landing Page (New)<br />
  23. 23. NXPowerLite Old Page – 17.9% <br />
  24. 24. New Page Long – 27.5%<br />
  25. 25. New Page Short – 36.6%<br />
  26. 26. Job Description – Original Page<br />
  27. 27. Job Description - New Page <br />
  28. 28. Thanks everyone<br />Jane Motz Hayes<br />jmotzhayes@pagezero.com<br />@janegrl_inc<br />

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