3. two 12 Months in Numbers
three Impact
four Introduction
six Lucy Masterson
eight Tony Griffin and Karl Swan
ten Emma Murphy
twelve Trevor White
fourteen Aviva Cohen
sixteen Rachel Cassen and Claire Murphy
eighteen James Whelton
twenty George Boyle
twenty two Selection
twenty three Elevator Programme
twenty four Impact Programme
twenty five Impact programme Updates
twenty six Where are they now: Ruairi McKiernan
twenty seven Alumni Updates
twenty eight Wave Change
twenty nine Arthur Guinness Fund
thirty Partner profiles
thirty two INVEST
thirty four Financials
thirty six The Team

4. 2
months in
numbers
Number of visitors to www.socialentrepreneur
s.ie
37,181>
6,173>
381>
322>
152>
150>
81>
40>
26>
10>
2>
Number of followers on Facebook
and
Tw
itter
Hours spent in individual workshops
Number of hours of assessm
ent o
fapplicationsfortheawardsprogramme
Number of individual workshops
Number of professionals who
p
rovidedpro-bonosupporttousandoursocialentrepreneurs
Number of news articles
Number of social entrepr
eneursatSocialEntrepreneursBootcamp
Number of interviews
heldtoselecttheawardwinners
Number of group tr
ainingworkshops
Number of phot
ocalls
2

5. 3
Provided a new service or facility
Created Awareness of an issue
Provided a model that others
can replicate
Impact
Our Investment
Social entrepreneurs supported by Social Entrepreneurs Ireland since 2004 161
Money invested in their projects since 2004 €4.9 million
Impact Figures
(Based on our work with 11 social entrepreneurs over a 12 month period)
Estimated number of people directly impacted 61,353
Average number of people directly impacted by each social entrepreneur 5,577
Additional funding raised for every €1 invested by
Social Entrepreneurs Ireland €10.83
Number of people in paid employment with these 11 social entrepreneurs 199
Nature of Impact
(Primary focus of the 11 social
entrepreneurs we worked with
over the last 12 months)
Geographical Breakdown
(each of the 11 social entrepreneurs we
worked with over the last 12 months
have been busy spreading the impact of
their work across every county in Ireland.
The stars on the map below indicate
where they have been most active)
64%
9%
27%

6. 4
Ireland is in a state of flux. This is an
age of dislocation where the ground
beneath our feet has rarely seemed less
solid. Many of our traditional institutions
and structures have lost credibility and
significance. Fault lines have started to
appear throughout Irish society, young
vs. old, public vs. private, rural vs. urban.
And the economic crisis has resulted in
cut backs and unprecedented pressure
being placed on the not-for-profit sector,
the critical services they provide and the
communities they serve.
Yet in a state of flux come opportunities
for great change. Opportunities to
reimagine a country, rewrite a society,
re-evaluate priorities and renew a shared
vision for the future. In Ireland we are at
an inflection point. Economically, socially
and environmentally the practices and
policies of the past are no longer fit for
purpose. We have a simple choice to
make – do we continue as before or do
we find a new path, a new way of doing
things that will lead to a fairer, more
inclusive and more sustainable future?
Our answer to this question will affect a
generation. To help us find that answer
we are going to need people who can
think of new, innovative solutions to old,
entrenched problems; people who are not
afraid to experiment and test; people who
are moved to action rather than words.
People we call social entrepreneurs.
Flux
Social entrepreneurs have always
embraced flux. Theirs is a world where
the status quo is to be challenged, where
innovation is to be embraced and where
ideas are only valued when they can be
translated into action and impact. They
are adept at seizing new opportunities,
successfully adapting to rapidly changing
external environments. They are society’s
trailblazers and navigators.
Throughout this book we shine a light
on some inspiring individuals who have
seen a deeply entrenched societal issue,
have developed a new and powerful
solution and have taken the first steps
towards large scale change. Social
Entrepreneurs Ireland is here to help
them on their way and with your support
we can do even more. We live in
times that are challenging but ripe with
opportunity. We have the privilege to
work with people who every day seize
that opportunity, who Think Big and
Act Now. Together we can help them
Change Ireland.
Seán Coughlan, Chief Executive
4

7. 5
2012
awardees

8. “Without the influence
of Hireland my new
job would never have
materialised and there is
a strong possibility that
I would now be living
somewhere else in
the world trying to
earn a living”
Jobseeker Stephen Reddin, aged 26

10. The Challenge
There are currently over 400,000 people
facing long term unemployment in Ireland.
This has a significant negative impact
on the health and wealth of the nation.
Migration has re-emerged as a serious
issue with many highly educated young
people left with no choice but to emigrate.
Sustained unemployment restricts the
chances of economic recovery.
While many avenues have been taken
already in order to stem the problem,
there is limited awareness and attention
paid to the significant role that Small
and Medium Enterprises (SMEs) play
in the local and national economy
and their potential to contribute to the
recovery. Much is made of the large jobs
announcements made by multinational
corporations yet 650,000 people are
employed by SMEs in communities
around the country making this sector the
backbone of our domestic economy.
The Idea
Lucy Masterson founded Hireland over the
kitchen table with a group of neighbours,
based on the simple belief that we could
all be a part of the economic recovery in
Ireland and that recovery would come
about one job at a time.
To kickstart a burst of job creation, Hireland
challenges small and medium enterprises
around the country to think differently about
survival and growth and act on it by taking
one practical and achievable step: pledging
to ‘hire one’. By challenging people to think
about what they can do to improve their
business by hiring, Hireland aims to change
the mindset around the country from one of
firing as a survival stategy to one of hiring
as a growth strategy.
The Impact
Hireland has fueled a positive momentum
and sent a positive message throughout
communities. It has shifted the dialogue in
Ireland from “I can’t do anything” to “I am
part of the solution”.
In just nine months since Hireland was
launched 5000 jobs have already been
pledged and over 2000 people have
returned to work. With 32% of these
coming from the Live Register, that equates
to a saving to the state of €30 million in
2012 in addition to an increase in tax
revenues from individuals who are now
back at work.
Lucy Masterson
Hireland
www.hireland.ie @hire_one
7

11. “Soar programmes
really help to open
your eyes to things
that are usually not
spoken about”
Roisin, 15

13. Tony Griffin
& Karl Swan
Soar
www.soar.ie
The Challenge
Recent challenges in Ireland have left many
young people with a lack of hope and
inspiration to take action and achieve their
full potential. With parents facing
increased pressures and rising social
isolation the focus in Ireland has shifted to
simply ‘surviving’ through the difficult
times. However, teenagers are not
immune to the challenges of our
economy and the failure of our major
institutions in recent years. Worryingly,
recent research has shown that 75%
of serious mental health difficulties first
emerge between the ages of 15 and 25.
There is currently only limited life skills and
emotional awareness education in the
national education curriculum.
The Idea
Inspired by the work of ‘Reach’ in
Australia, which has been running
youth outreach programmes for the
last 17 years, Soar was founded by
former Clare hurler Tony Griffin and Karl
Swan. Soar equips young people with
inspiration and critical life skills, with a
focus on prevention, that empower
and ignite action.
Soar creates and delivers innovative
programmes for young people within a
safe and supportive environment. It works
inside and outside the education system
with young people aged 10-18 delivering
workshops that focus on developing
confidence, self-esteem and resiliency.
Soar invests in young people by equipping
them with positive life skills to fulfil their
potential. Soar is for all young people
regardless of their background and acts as
an early intervention initiative.
The Impact
Since being formed less than a year
ago, Soar has already worked with 700
students all over Ireland. In addition to their
schools programmes, they have brought
the first four Irish teenagers to a youth
self-development camp in Nova Scotia,
Canada called ‘Camp Catapult’ and will
run their first out of school programme
known as ‘Heroes Days’ in January 2013.
Following very positive responses from
Irish schools so far, Soar aims to reach over
16,000 Irish teenagers by the end of 2014,
and build a model of early intervention
youth mental health support that can be
expanded and adopted internationally.
@soar_foundation
9

14. “I have now
finished the
course and my
life has changed
for the better in
many ways.”
Eating disorder sufferer

16. The Challenge
Currently there are over 200,000 Irish
adults officially diagnosed as struggling
with an eating disorder. Adults with Eating
Disorders often experience significant
co-morbidity with depression, anxiety,
alcohol and/or drug abuse. Sufferers of
Eating Disorders often struggle to seek
assistance due to the stigma and a lack
of understanding of these mental health
issues. In addition, people affected by
Eating Disorders are not supported by
an adequate supply of affordable and
accessible supports. Early intervention
is hugely important in the effective
treatment of Eating Disorders and other
mental health issues.
The Idea
Emma Murphy is a psychotherapist
specialising in Eating Disorders. Adapting
the content from her Therapy Group
for Eating Disorders which she ran
for three years, Emma developed an
online platform that is both relevant and
effective at bringing about change. The
online programmes provide a first step
towards recovery that can be worked
through in complete confidentiality. The
Turning Institute offers an online, Cognitive
Behavioral Therapy based programme,
over 6 weeks, that adult women and
men can engage in. Using an innovative
“Simulated Group Therapy” model,
the programmes significantly improve
engagement compared to other online
CBT interventions.
Having developed the Eating Disorders
programme The Turning Institute has
expanded their product suite to provide
support to adults for other issues such as
Anxiety and Depression. Apps to deliver
short, sharp, smartphone supports for on
the spot intervention and added day-to-
day support are also on the way.
The Impact
By providing an easily accessible and
confidential online service, individuals
can seek out therapy in a safe manner
before they reach a crisis point. There
are over 40 million reported cases of
Eating Disorders worldwide and 15-20%
of the general population are struggling
with either anxiety or depression at any
one time. The Turning Institute’s online
support programmes have the potential
to impact many people both inside and
outside of Ireland.
Emma Murphy
The Turning Institute
www.turninginstitute.com
@TurningInstitut

19. The Challenge
In this time of economic hardship it can
be difficult for people to remember what
is unique and positive about Ireland.
With tourism revenues in decline, there
is a need to think creatively about how
we attract people to this country. As the
capital city, Dublin requires more potent
international profile to attract visitors and
investment. By providing it with a unique
identity, Dublin could be an even more
attractive tourist destination.
The Idea
Despite the downturn, 94% of tourists still say
that the most memorable aspect of their trip
to Ireland is the friendliness of the people.
Building on this and playing to the strengths
of the country, Trevor White has developed
a unique activity which allows Dubliners to
volunteer to welcome tourists to the City.
The service pairs tourists with Dublin
‘Ambassadors’ who have similar interests.
They meet in the Little Museum of Dublin
on St Stephen’s Green and go for a
complimentary cup of tea or a drink in
one of three places that are renowned for
exceptional hospitality: the Porterhouse Bar,
Bewley’s Café or the Merrion Hotel.
The Impact
By encouraging Dubliners to show off
the best parts of their city, the service
promotes civic pride and encourages
visitors to come to the city by sending a
positive message about Dublin out to the
rest of the world - it is the only city in the
world where the locals are literally queuing
up to meet you! Already over 2,500
people have volunteered to be Dublin
‘Ambassadors’ and welcome tourists to
the city, showing that Dublin might just be
the friendliest city in the world.
Trevor White
City of a Thousand
Welcomes
www.cityofathousandwelcomes.com
“Dubliners
really are
nice and
welcoming
people”
Sonja from Germany
@1000welcomes
11

22. The Challenge
People with speech and language
difficulties often face challenges in relation
to their ability to communicate and
interact socially. Professional therapy is
prohibitively expensive and there is limited
therapeutic support provided by the State.
For friends and family, communicating
effectively with the person is not intuitive
– they will generally need guidance and
support to develop the necessary skills
and approaches. This often leads to the
family carer being the only focal point for
communication, with little or no respite. In
these cases, both the carer and their loved
one with a disability can become isolated
and consequently suffer from depression.
When depression strikes someone with a
deficit, it typically leads to a poor uptake of
rehabilitation therapy and a loss of life skills.
The Idea
Following her husband suffering from a
stroke, Aviva Cohen learned quickly
the challenges associated with
communication difficulties. Based on
this experience, Aviva created Neuro
Hero to offer therapeutic activities for
people with speech and language
difficulties as well as communications
activities that provide approaches on how
to engage with someone with a speech and
language difficulty.
Neuro Hero is a home based, family
support package that uses a series of
innovative apps for mobile devices and
PCs. Neuro Hero will provide a subscription
based support package which will include
therapeutic activities, communication
activities, training videos, carer support
tools and educational materials.
The Impact
Through using these innovative support
tools, Neuro Hero will not only improve
cognition and communication capability for
the person with a communication difficulty,
but also improve social interaction between
the individual and their family and friends.
With approximately 250,000 people
affected by communication difficulties
in Ireland and approximately 388 million
people around the world, the potential for
Neuro Hero to make an impact is huge.
Aviva Cohen
Neuro Hero
www.neurohero.com @neurohero
“We aim to reconnect
families through
rehabilitation,
interaction
and education.”
Aviva Cohen
13

23. “imagine what it
would feel like if
everybody in your life
was paid to be there”
Claire, LEAP
“I feel I now have more
confidence in moving
forward and am not afraid
to plan things for my
family member’s future life.
Things I would previously
not thought were possible
or realistic, I now look at
with new eyes.”
Parent of a child with a disability

25. The Challenge
For families affected by disability there
is often limited choice and flexibility of
support and care services. Professional
experts are the decision makers and
the role of the community and family is
often undervalued. The perception of
what ‘good’ support looks like is limited.
Families are not supported to take a
leadership role in planning support for
their family member and therefore can be
ill-prepared for the future.
In many cases this can lead to generic
care services being provided rather than
personalised support. Natural supports
and community are not considered in the
support planning process leaving families
of children with a disability feeling isolated
and powerless. As a consequence, young
people with disabilities can grow into
adulthood lacking the skills, confidence and
networks to live an independent life.
The Idea
Rachel Cassen and Claire Murphy
developed LEAP as a social enterprise to
empower families experiencing disability
to lead self-directed lives. LEAP works
directly with families to create confident,
connected communities of people
that can support families positively and
encourage active participation in the
community. LEAP works with the family to
build knowledge and skills and challenges
existing attitudes and beliefs. They help the
family to develop a personalised support
plan for their family member and to
engage and co-ordinate with community
stakeholders and other service providers.
Through this work, LEAP is educating
families to choose for themselves what
is most appropriate for them from an à la
carte menu, rather than opting for a set
menu of supports.
The Impact
Through working with families in this way
LEAP demonstrates how empowered
families can lead to a better quality of life
for children with a disability and indeed for
the family as a whole. Since launching at
the end of 2011, LEAP has already held
two family leadership weekends working
with 20 families to provide an opportunity to
learn and have fun together. LEAP has also
been engaged by other families on a one
to one basis to develop their leadership
skills and to introduce them to the notion of
choice and control in determining the best
support for their family member.
Rachel Cassen
& Claire Murphy
LEAP
www.leapireland.com @Leap_Ireland
15

26. “CoderDojo
changed
my life.”
Harry Moran, 12 year old Coder Dojo
attendee and app developer

28. The Challenge
As the importance of computer
literacy and IT skills rises in the modern
economy, there is a growing challenge
to find appropriate ways to teach
these complex and ever changing
skills. IT education is not currently a
part of the Irish school curriculum and
the technology and skill sets move so
quickly that it would be hard for schools
to deliver this education successfully.
At the same time, there is a growing
body of children who have a strong
interest in this area. While children who
are interested in sports or who thrive in
the traditional school environment are
well catered for, there is little support
available for children who enjoy coding
or other IT related activities.
The Idea
When he was still in school, James Whelton
started a computer club for his classmates
to teach them about computers and
coding. So popular was the initial class that
there was soon interest from neighbouring
schools and James realised the latent
demand that existed for this.
In response to the overwhelming demand,
James founded Coder Dojo, an Irish
led, global network of free not-for-profit
computer clubs where young people
learn to code and develop websites,
apps, games and more. It is taught by
professionals who volunteer their time
and is entirely free. It also provides
laptops for children who do not have
them wherever possible and also
reaches out to remote locations.
The Impact
Coder Dojo has proven to be hugely
popular and highly scalable. There are
now 53 Dojos in Ireland and 126 Dojos in
total around the world, from San Francisco
to Melbourne to Tokyo. The Dojo fills a
gap in the existing education system,
providing highly innovative methods
of learning that suit the content being
delivered. The young people who attend
Coder Dojo make friends, build confidence
and develop a stronger sense of purpose.
With so many Irish young people attending
Coder Dojo, this further strengthens
Ireland’s place as a premier destination
for technology and IT companies, bringing
further employment to the country.
James Whelton
Coder Dojo
www.coderdojo.com @CoderDojo
17

29. “It was great to
come back into
an atmosphere of
collaboration where
I’ve got people of all
sorts of disciplines
around me”
Ciarán Ferrie - FEx participant

31. The Challenge
The ongoing economic crisis is running
hand-in-hand with a revolution in how
the commercial world is serviced and
structured. Many of the people affected
by redundancy are experienced
professionals with high levels of education,
experience and expertise. Their skills are
ideal for reactionary, nimble recovery –
but they are stifled by risks and barriers,
a hostile statutory framework and a
defensive environment. Owning your
own business is a key survival strategy
in this world of shifting priorities and
fluctuating practice. Meanwhile, vacant
space is on the rise across urban areas.
Empty spaces are inevitably perceived as
dangerous places.
The Idea
Founded by architect George Boyle in
the heart of Dublin’s Liberties in 2010,
Fumbally Exchange (FEx) provides an
innovative approach to tackling these
challenges. Fumbally Exchange is a
creative movement that is transforming
working practices, stimulating recovery,
cultivating regeneration and driving
innovation in enterprise.
By providing creative workspaces in vacant
spaces for experienced professionals, FEx
aims to minimise risk, cultivate collaboration
and foster innovation among entrepreneurs.
FEx provides creative facilities in key
locations and sectors and runs mentoring,
workshops, exhibitions, apprenticeships and
other programmes.
The Impact
Nesting into a hub of this sort reduces
barriers to reinventing or restructuring
a business – or going out on your own.
This allows creative and innovative
professionals to focus on the opportunities
around them – making work, together. In
less than 18 months, FEx has brought
more than 75 businesses to life, growth or
recovery. FEx provides real, measurable
uplift to the local environments and
communities around it, with local
businesses registering modest, but
measurable, increases in turnover.
Already a second hub has been launched
in Balbriggan and plans are coming
together for the growth and expansion
across Ireland, into other sectors, and
around the world.
George Boyle
Fumbally Exchange
www.fumballyexchange.com
@FumballyExch
19

32. 22
Finding the best social entrepreneurs:
Awards
Three social entrepreneurs are selected for the Impact Programme.
Five social entrepreneurs are selected for the Elevator Programme.
Finalists
8
Each of the eight Finalists takes part in a three month support and
evaluation programme. We help them to clearly define the problem
they are addressing, and refine their solution.
Interviews
18
The top 18 applicants provide further information about their projects
and attend an interview, going into much greater detail about the
potential of the project to create social impact. Eight Finalists are chosen
to take part in the Finalists Programme.
Bootcamp
40
The top 40 applicants attend Social Entrepreneurs Bootcamp, a full day
programme of workshops and training. Each entrepreneur pitches their
idea to a panel of judges.
Apply
200
200 social entrepreneurs from all over Ireland present their new solutions
for social problems. These applications are reviewed by 115 of our
partners and supporters to select the ones with the highest potential.
To ensure that our funding and support has the maximum impact, we take great
care in selecting which social entrepreneurs to support each year. Our selection
process is an intensive and competitive process that gives social entrepreneurs all
over the country the opportunity to pitch their new solutions to us.
“Whatever happens next,
I will always be grateful that I am
part of a community working so
hard to build a better future.”
Bootcamp Participant
22
Selection

33. 23
Through the Elevator Programme, we provide much needed
early-stage support for social entrepreneurs to help them to refine
their ideas and boost the impact of the work they are doing.
23
“This has
changed
everything”
Lisa Domican, GraceApp
2011 Elevator Awardee
5
Social Entrepreneurs
For social entrepreneurs setting out at the early stage of a
journey, it can be very difficult to get support and funding
to develop their project. We find five early stage social
entrepreneurs with high potential to create social impact.
€35k
Investment
The Elevator Programme is valued at €35,000 of which
€25,000 is provided in direct funding for growth capital and
specific capacity building activities over the course of one
year. The programme focuses on building both personal and
organisational capacity to deliver increased social impact.
1
Year of Support
The Elevator Programme is a one year programme of
support which helps social entrepreneurs to follow a detailed
action plan to develop their projects. They will also access
workshops and network support throughout the year.

34. 24
The Impact Programme provides a transformative investment in early-
stage social entrepreneurs who have the potential to create widescale
social impact. Our combination of support and growth capital ensures that
the best new solutions for social problems are well placed to make an
impact now and in the future.
24
“The programme
challenges me at every
turn, makes me work
smarter and think bigger.
It inspires, rewards
and connects.”
Michael Kelly, GIY Ireland. 2011 Impact Awardee
3
Social Entrepreneurs
Each year we run an intensive and competitive selection
process to find the three social entrepreneurs who have the
most potential to drive significant social change in Ireland.
€200k
Investment
We provide an in-depth and tailored support programme
focusing on six key areas that need to be addressed in
order to maximise long term impact: Planning, Leadership,
Operations, Communications, Sustainability, Resilience.
We invest growth capital of €137,500 which the social
entrepreneur can use to develop their projects.
2+
Years of Support
We work with each social entrepreneur for between two and three
years, preparing them for long-term growth and sustainability and
helping them to significantly increase their impact.

35. 2525
Niamh Gallagher and
Michelle O’Donnell Keating
Women for Election
Niamh Gallagher and Michelle O’Donnell
Keating are driven by the belief that
balanced participation of women and
men in Irish politics will lead to more robust
decisions and help create a fairer, more
inclusive society better equipped to tackle
future challenges. In 2011 Niamh and
Michelle came to Social Entrepreneurs
Ireland seeking investment to establish
Women for Election to inspire and equip
women to succeed in politics.
Our support and investment has enabled
Women for Election to move from
concept to reality. From establishing an
office and building an exceptional board
to developing visionary programmes
and bringing six new funders on board,
SEI has been at the centre of Women
for Election’s rapid and dynamic
development. Already 250 women
across Ireland have participated on
the INSPIRE programme, each making
a commitment to take the next step
on their political journey. Through
INSPIRE and EQUIP (the 3-day support
programme launching in 2013) Women
For Election will be at the forefront of
changing the face of Irish politics.
Impact Programme Updates
Growth, Development and Scaling
Dara Hogan
Fledglings Early Years
Education & Care
In 2010 we provided Dara Hogan with
funding and support to scale Fledglings
Early Years. Fledglings is a social franchise
providing high quality early years education
in disadvantaged communities. Research
shows that children who have access to
quality early years education have greatly
enhanced life outcomes that impact not
only the children and their families but
society as a whole.
Over the last two years our support has
been targeted specifically at developing
organisational capacity, which means that
Dara is now in a much stronger position to
scale the franchise and in 2012 has doubled
the number of services, with further growth
on the way in the years to come.
50
100
150
200
300
400
2010 2011 2012 2013
Number of children attending
Fledglings services
0

36. 26
2004
2006 -2008
2009-2011
2012
We work hard to spot social entrepreneurs who have developed great new ideas for
social change. We then work even harder to help them to scale those ideas. Let us
introduce you to Ruairi McKiernan, who we first met back in 2006 when he was working
on a locally based project in Donegal.
2004: Ruairí founds Community
Creations and SpunOut.ie, a youth
powered national charity working to
empower young people to create
personal and social change.
2006: Following strong early
progress and excellent potential,
Social Entrepreneurs Ireland provides
Ruairí with funding to develop and
scale SpunOut.ie.
2006 – 2008: SpunOut.ie grows
rapidly and by the end of 2008 it has
reached more than 1 million young
people. SpunOut.ie becomes one of
Ireland’s most respected and influential
youth organisations.
2009 - 2011: Further growth and
development sees SpunOut.ie now
reach 1 million young people annually
and roll out new social action
programmes.
2011: After 8 years as CEO, Ruairí
moves on from SpunOut.ie to pursue
new adventures. SpunOut.ie continues
to provide an exceptional service to
young people in Ireland.
2012: Ruairi is appointed to the
Council of State by President Michael
D Higgins.
2012: Ruairi establishes himself as an
expert advisor, media commentator
and thought leader.
Where are they now?
Ruairi McKiernan

37. 2727
This Year...
Mary Nally opened the 50th Fáilte
Isteach Centre, providing free
conversational English classes to
over 1000 migrants every week.
Krystian Fikert opened a third MyMind
centre. The centre in Cork is the first
MyMind centre outside of Dublin.
Salome Mbugua Henry grew AkiDwA,
a national network of African women
in Ireland, to nearly 3,000 members.
Anne Bedos opened the second Rothar
shop in Dublin, providing refurbished
bicycles, protecting the environment and
providing training and employment.
Michael Kelly launched a new GIY
Ireland programme in Irish schools,
already working with 15,000
children in 2012.
The RISE Foundation, founded by
Frances Black, worked with over
1,000 people with a family member
or a loved one in addiction in 2012.
Camara Education, founded by
Cormac Lynch, has now shipped a
total of 35,671 computers to schools
around the world and in Ireland.
Helene Hugel launched Helium’s
newest project, Cloudlands, which will
benefit over 300 teenagers in three
hospitals around the country.
Sharon Vard’s Anam Cara has
supported over 200 bereaved
families in 2012 through online and
face to face services.
And that is just nine stories
from a network of 161 incredible
social entrepreneurs.
Read more of their stories at
www.socialentrepreneurs.ie

38. 28
Wave Change is a Social Entrepreneurs
Ireland initiative for 18-25 year olds with a
passion for social change which supports
them to develop the knowledge, skills and networks
they need to make that change happen in Ireland
25 Under 25
Through a 10 month programme which includes 5 weekend workshops,
skills training, 1:1 coaching and networking with key influencers and
decision-makers, Wave Change:
Wave Change connects 25 young social actors under 25 to each
other and to wider networks of people who can support them
Wave Change equips them with the skills and know-how they
need to act
Wave Change invests in projects and ideas through our Seed Fund
Wave Changers taking action
- Jessie O’Connor is setting up a social business to address the gap in team-based
activities at secondary level
- Daithí de Buitléir received an Arthur Guinness Fund Award for his Raising and Giving
Ireland (RAG) society which began in DCU with the support of fellow Wave Changers
Ronan O’Dalaigh and Sallyanne Downes and is now spreading nationwide
- Kenyan-Irish Claudia Hoareau has been speaking on the national airwaves about the
challenges facing the young New Irish as they move through the education system
To find out more about our 25 under 25
and Wave Change, visit www.wavechange.ie
CONNECTS
EQUIPS
INVESTS
28

39. 29
“The impact that the Fund has had and
continues to have on Irish society is quite
remarkable. We are very proud to be part
of their journey. I’d like to thank our partners
Social Entrepreneurs Ireland, who are an
integral part of the programme”
David Smith, Country Director, Diageo Ireland
For the last three years the Arthur Guinness Fund has been committed to supporting
entrepreneurs who are in the business of changing communities for the better. In that
time the fund has acted as a springboard to enable 30 social entrepreneurs to take
their initiatives to the next level, and make their vision a reality.
The Arthur Guinness Fund was established in 2009 to continue the philanthropic
legacy of Arthur Guinness. Over the first two years nearly €2 million was invested and
this year a further €750,000 was committed to 10 more inspiring social entrepreneurs.
Social Entrepreneurs Ireland is delighted to have played a key part in developing
the Arthur Guinness Fund given the impact it has had in supporting the social
entrepreneurship sector in Ireland.

40. 30
Helping to source and celebrate
Ireland’s leading social entrepreneurs.
DCC, a sales, marketing, distribution and business support services group
headquartered in Dublin, is the flagship sponsor of the Social Entrepreneurs Ireland
selection process and awards ceremony. DCC plc is one of Ireland’s largest public
companies with sales of €10.7 billion and operating profit of €185 million. The Group
currently employs approximately 8,900 people.
This is the second year that DCC has worked closely with Social Entrepreneurs Ireland,
not only providing significant financial support but also facilitating employee involvement
in all stages of the selection process. This year saw 16 DCC staff members volunteering
to help identify Ireland’s leading social entrepreneurs. This has been of tremendous
benefit both to the selection process itself and to the company, whose employees have
participated enthusiastically and effectively.
“DCC is very pleased to be in the second year of
our partnership with Social Entrepreneurs Ireland.
We are very proud to sponsor these awards and to work
with the team in SEI in support of the significant social
change that these social entrepreneurs can bring about in
Ireland. More than ever, Ireland needs to support passionate
entrepreneurs bringing solutions to societal problems.”
Tommy Breen, CEO, DCC plc
“It was a privilege to be involved in Social Entrepreneurs Ireland
and to meet people who are making such a profound impact
on the lives of other less fortunate people. This is my second
year to be involved and it is so refreshing to meet people who
are so driven by improving the social fabric of Ireland.”
Thomas Davy, Finance Development Director
of Environmental Services Division, DCC plc
Partner Profiles

41. 31
Through a donation from the JPMorgan Chase Foundation,
J.P. Morgan is partnering with Social Entrepreneurs Ireland to
enable the capacity-build and scale-up of social enterprises
with a high focus on employment generation and skills training.
The partnership will also support the development and
implementation of a highly focussed speakers’ series and the
development and implementation of a senior business manager
mentoring programme over the next year.
Since 2007, AL Goodbody has provided pro bono support to
Social Entrepreneurs Ireland including in-depth legal advice
and assistance. We are now delighted to announce a new
partnership with AL Goodbody which will see them provide
funding as well as targeted legal advice and assistance not only
to Social Entrepreneurs Ireland but to the high potential social
entrepreneurs coming through our awards programme.

42. 32
InvestWe support the leading social entrepreneurs
to change Ireland, but we can’t do it alone.
Email invest@socialentrepreneurs.ie
to join us on the journey

43. 33
SMURFIT KAPPA
FOUNDATION
Our Partners

44. 3434
2011 2010
Restricted € Unrestricted € Total € Total €
INCOMING RESOURCES
Voluntary Income 153,167 1,044,800 1,197,967 1,139,393
Investment Income — 6,477 6,477 —
Total Incoming Resources 153,167 1,051,277 1,204,444 1,139,393
RESOURCES EXPENDED
Charitable Activities
- Awards — 531,601 531,601 347,198
- Awards programme
support and services
— 503,131 503,131 297,449
- Wave Change 124,848 — 124,848 —
Cost of Generating Funds — 201,804 201,804 309,661
Governance Costs 500 86,599 87,099 97,180
Total Resources Expended 125,348 1,323,135 1,448,483 1,071,487
Net Movement In Funds 27,819 (271,858) (244,039) 67,906
Social Entrepreneurs Ireland Limited
A company limited by guarantee and not having a share capital
Company number: 433846 Registered charity number: CHY 17524
STATEMENT OF FINANCIAL ACITIVITY
FOR THE YEAR ENDED 31 DECEMBER 2011
Financials

45. 3535
2011 2010
Total € Total €
CURRENT ASSETS
Debtors 127,050 60,500
Cash at bank and in hand 1,922,454 1,873,131
Total Current Assets 2,049, 504 1,933,631
Creditors: amounts falling due within one year
- Accrued General Expenditure 74,252 —
- Accrued Awardee Commitments 551,781 266,121
Total Assets Less Current Liabilities 1,423,471 1,667,510
FUNDED BY
Restricted Funds 27,819 —
Required Reserves 640,000 —
General Funds 755,652 1,667,510
Total Accumulated Funds 1,423,471 1,667,510
BALANCE SHEET AT 31 DECEMBER 2011

46. Seán Coughlan
Chief Executive
Annalisa O’Carroll
Head of Impact
Darren Ryan
Head of Engagement
Claire Murphy
Office Manager
Lynda Stopford
Director
Ffiona Rowland
Programme Manager
Social Entrepreneurs Ireland
Wave Change Chairperson
Gerry Kearney
Directors
Declan Ryan
Julian Davis
Maurice Healy
John Kennedy
Clodagh Hughes
Cormac Lynch
Brian MacCraith
Contact:
The Warehouse,
35 Barrow Street,
Dublin 4
Email: info@socialentrepreneurs.ie
Phone: 01 631 6200
www.socialentrepreneurs.ie
@SEIreland