Can I book a room
tonight? Hi James. We have a room available tonight - room rate $219+tax. Hyatt Regency Hotel San Francisco FUTURE OF CHAT BOTS

TechCrunch says bots could be
more important than the App Store SOCIAL

2016 - THE YEAR OF
BOTS MANY MAJOR MESSENGERS LAUNCH BOTS May 2016 SKYPE 600M Users Web bots only March 2016 KIK 200M Users June 2015 TELEGRAM 100M Users April 2016 FACEBOOK MESSENGER 900M Users

PC SMARTPHONES MESSAGING WEBSITES APPS
BOTS “APP FATIGUE” DIFFICULT TO GET USER’S ATTENTION 65% OF USERS DOWNLOAD NO NEW APPS

4 Largest Social Networks 4.1
BILLION USERS around the world are on Instant Messaging apps Sources: BI Intelligence, Jan. 2016 and Statista, April 2016 MESSENGERS SURPASSED SOCIAL 4 Largest Social Messaging Apps

Telegram and KIK both have
bot stores

Facebook is at the very
beginning - it is a “BETA” of bots and needs to evolve Bots really are just newly hatched… Facebook Messenger Telegram LAUNCHED BOTS April 2016 March 2016 June 2015 OWN BOT STORE just links since 2016 since 2015 INPUT Galleries selection (3 options) Keyboard + Links (many options) Keyboard + Links (many options) GROUP CHAT OWN IDENTIFICATION Own Kik.js BILLING Partner

WhatsApp is the world’s #1
messenger with 1 Billion users and it doesn’t even have messaging bots yet. But even WhatsApp has declared already (Jan ’16) that they will include business/brand communication options sooner than later.

KLM Sephora AliExpress CNN GOOD
EXAMPLES OF WORKING BOTS SO FAR All of them still need major improvement in terms of UX / MX (Messaging Experience) / BMX (Bot Messaging Experience) Skyscannner TechCrunch NBA

EVOLUTION OF BOTS MOVING FORWARD
2016 Bot Compatibility On all Platforms 2 – 5 Years from Now Majority of daily mobile tasks become bot- assisted 2015 Bots Launch In First Social Platforms Next 18 Months ▪ Users learn to adopt and use bots ▪ Companies continue to develop bots

BIGGEST TOPIC: eCommerce KIK MESSENGER
FACEBOOK MESSENGER WECHAT / WEIXIN LINE WHATSAPP OWNER Ted Livingston, Union Square Ventures, RRE, Spark Capital, Tencent Facebook Tencent Naver Corporation Facebook ACTIVE USERS 80 Million 800 Million 650 Million 215 Million 1 Billion USE OF BOTS AND AI 80 promoted chat bots Testing M, an assistant that carries out tasks Huge list of retail partners Reportedly working on a digital butler None CAN YOU HAIL A CAB? DEMOGRAPHIC North American Teens North American Teens Asian, mostly Chinese, 25-34 years old Asia-Pacific & Middle East, 16-44 years old Latin America, Middle East, Asia, 16-54 years old

BIGGEST TOPIC: eCommerce eCommerce is
by far the best bot use-case, ranging from ordering food, flowers, shoes, fashion, accessories, flights, hotels, and all other services. The rise of bots will be fueled largely by services & commerce.

CHAT BOTS MEET ASSISTANTS CHAT
BOTS & CHAT BOT PLATFORMS PERSONAL ASSISTANTS Siri, Google Assistant, Microsoft Cortana HARDWARE PLATFORM Mobile & Desktop, Amazon Echo, … CENTRAL, PLATFORM, OPEN ARTIFICIAL INTELLIGENCE AKA “BOT NET”

THE FUTURE OF BOTS IS
IN AI THE BASIC Keywords & Commands THE SIMPLE Support decision making THE PERSONAL Personalisation and NLP THE COMPLEX Turing Test 1 2 3 4 NARROW AI GENERAL AI

A relatively new and very
competitive playfield for both companies. What about Apple? GOOGLE vs. FACEBOOK GOOGLE’S FUNDAMENTAL ASSETS Android, Google Search, Google Chat App Allo, Google Now. Google could easily use Android to make its functionality more deeply native and build a bot platform over that. FACEBOOK’S FUNDAMENTAL ASSETS WhatsApp, Messenger, and its Bot Store Facebook could use the platform element to empower other developers and brands to win.

BOTS Standalone conversation-machines, pushing boarding
passes, status updates and other automated messages. No humans involved. ARTIFICIAL INTELLIGENCE Beyond bots. Using smart data to always learn and improve. Support agents with suggested answers, use data collected on the customer to give a personal, fast and correct answer.

KLM BOT FOR FACEBOOK MESSENGER
Used more than 115.000 times in the first month! BOOKING CHECK-IN BOARDING PASS

SOCIAL FIGHT AT THE TOP
LEVEL Mark Zuckerberg announces building his own “J.A.R.V.I.S“

Facebook announced 10 000+ PLATFORM
DEVELOPERS ARE WORKING ON BOTS

IT’S ONLY THE BEGINNING Very
few bots are up and running, and the ones that are, are not exactly brilliant. We need a quick evolution of smart bots that are able to carry out more elaborate operations in fewer steps.

Facebook’s approach to building a
semi-open platform vs. Google’s closed “Google NOW” ecosystem WALLED GARDEN? The question is which of them will turn out to be best?

WORKING ON YOUR
OWN BOT?

BOT OPPORTUNITIES: LIMITLESS COMMUNITY SOFTWARE
ENTERTAINMENT ECOMMERCE INTERNET OF THINGS

SOFTWARE ENTERTAINMENT ECOMMERCE INTERNET OF
THINGS COMMUNITY

Bots are becoming the #1
thing in digital business We will build a bot net which will help a majority of daily mobile tasks become bot- assisted

For more insights follow janrezab
on the these channels: BUILD YOUR OWN BOTS! Subscribe to Social Media Minute Channel on YouTube, every Monday morning