O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Why Social Media Chat Bots Are the Future of Communication - Deck
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
4 Largest Social Networks 4.1
BILLION USERS around the world are on Instant Messaging apps Sources: BI Intelligence, Jan. 2016 and Statista, April 2016 MESSENGERS SURPASSED SOCIAL 4 Largest Social Messaging Apps
Facebook is at the very
beginning - it is a “BETA” of bots and needs to evolve Bots really are just newly hatched… Facebook Messenger Telegram LAUNCHED BOTS April 2016 March 2016 June 2015 OWN BOT STORE just links since 2016 since 2015 INPUT Galleries selection (3 options) Keyboard + Links (many options) Keyboard + Links (many options) GROUP CHAT OWN IDENTIFICATION Own Kik.js BILLING Partner
WhatsApp is the world’s #1
messenger with 1 Billion users and it doesn’t even have messaging bots yet. But even WhatsApp has declared already (Jan ’16) that they will include business/brand communication options sooner than later.
KLM Sephora AliExpress CNN GOOD
EXAMPLES OF WORKING BOTS SO FAR All of them still need major improvement in terms of UX / MX (Messaging Experience) / BMX (Bot Messaging Experience) Skyscannner TechCrunch NBA
EVOLUTION OF BOTS MOVING FORWARD
2016 Bot Compatibility On all Platforms 2 – 5 Years from Now Majority of daily mobile tasks become bot- assisted 2015 Bots Launch In First Social Platforms Next 18 Months ▪ Users learn to adopt and use bots ▪ Companies continue to develop bots
BIGGEST TOPIC: eCommerce KIK MESSENGER
FACEBOOK MESSENGER WECHAT / WEIXIN LINE WHATSAPP OWNER Ted Livingston, Union Square Ventures, RRE, Spark Capital, Tencent Facebook Tencent Naver Corporation Facebook ACTIVE USERS 80 Million 800 Million 650 Million 215 Million 1 Billion USE OF BOTS AND AI 80 promoted chat bots Testing M, an assistant that carries out tasks Huge list of retail partners Reportedly working on a digital butler None CAN YOU HAIL A CAB? DEMOGRAPHIC North American Teens North American Teens Asian, mostly Chinese, 25-34 years old Asia-Pacific & Middle East, 16-44 years old Latin America, Middle East, Asia, 16-54 years old
BIGGEST TOPIC: eCommerce eCommerce is
by far the best bot use-case, ranging from ordering food, flowers, shoes, fashion, accessories, flights, hotels, and all other services. The rise of bots will be fueled largely by services & commerce.
CHAT BOTS MEET ASSISTANTS CHAT
BOTS & CHAT BOT PLATFORMS PERSONAL ASSISTANTS Siri, Google Assistant, Microsoft Cortana HARDWARE PLATFORM Mobile & Desktop, Amazon Echo, … CENTRAL, PLATFORM, OPEN ARTIFICIAL INTELLIGENCE AKA “BOT NET”
THE FUTURE OF BOTS IS
IN AI THE BASIC Keywords & Commands THE SIMPLE Support decision making THE PERSONAL Personalisation and NLP THE COMPLEX Turing Test 1 2 3 4 NARROW AI GENERAL AI
A relatively new and very
competitive playfield for both companies. What about Apple? GOOGLE vs. FACEBOOK GOOGLE’S FUNDAMENTAL ASSETS Android, Google Search, Google Chat App Allo, Google Now. Google could easily use Android to make its functionality more deeply native and build a bot platform over that. FACEBOOK’S FUNDAMENTAL ASSETS WhatsApp, Messenger, and its Bot Store Facebook could use the platform element to empower other developers and brands to win.
BOTS Standalone conversation-machines, pushing boarding
passes, status updates and other automated messages. No humans involved. ARTIFICIAL INTELLIGENCE Beyond bots. Using smart data to always learn and improve. Support agents with suggested answers, use data collected on the customer to give a personal, fast and correct answer.
IT’S ONLY THE BEGINNING Very
few bots are up and running, and the ones that are, are not exactly brilliant. We need a quick evolution of smart bots that are able to carry out more elaborate operations in fewer steps.
Facebook’s approach to building a
semi-open platform vs. Google’s closed “Google NOW” ecosystem WALLED GARDEN? The question is which of them will turn out to be best?