Children and Video Games: An Industry Perspective

Kathleen Kremer, Ph.D. Fisher-Price Play Laboratory October 2010 Children and Video Games: An Industry Perspective

Fisher-Price ,[object Object],[object Object],[object Object]

Fisher-Price Play Laboratory ,[object Object],[object Object],Testing/Research Content Expertise (child development, education, game play, interface, ergonomics) ,[object Object],[object Object],[object Object]

WHAT WORKS (Happy Kids) WHAT DOESN’T WORK (Unhappy Kids)

1. Realize It’s Not Just “Video Games” ,[object Object]

[object Object],Toys/Physical Play Video Games Video Games Toys/Physical Play

2. Adopt a Lifespan Approach ,[object Object]

[object Object],[object Object],[object Object],Academia Industry

4. Include the Social Context ,[object Object],[object Object]

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5. Keep in Mind Individual Differences Gaming Experience/Skills Content Knowledge Learning Styles/ Preferences Motivation/Interests Attitudes and Behaviors Gender

[object Object],4-yr-old novice 4-yr-old expert

6. The “Magical Formula” for transfer Digital Interactivity Educational Content is not sufficient

6. The “Magical Formula” for transfer Digital Interactivity Educational Content Engagement

[object Object],- Immediately accessible - Continuously motivating - Tech not just for “tech sake”

Children and Video Games: An Industry Perspective

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Children and Video Games: An Industry Perspective