A look at the disruption in the Telecommunications industry by multiple startups. Covering the conditions that created the opportunity for new entrants, their common traits, and the take aways for entrepreneurs.
6. TELCO REVENUE DECLINING FOR FIRST TIME
UK 4G spectrum auction generated £2.3bn!
2000 UK 3G action made £22.5bn
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Source: ETNO
7. THE TELCO BUSINESS MODEL IS BROKEN
“
Voice is God’s gift to humanity.
It’s what differentiates us from the
animals. And we position voice at
zero — you don’t have to pay for
voice. Voice is dead.
”
Hakam Kanafani!
Group CEO of Turk Telekom!
Mobile World Congress 2013
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8. ..BUT TELCO’S REMAIN CASH GENERATION MACHINES
2012 Revenue (USD Billions)
$130
$98
$65
126.4
84.1
81.8
76.4
$33
$0
60.9
AT&T
China Mobile
Telefonica
Deutsche Telekom
59.3
Vodafone
FT
Source: Company websites
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9. CROSS INDUSTRY COMPARISON
$180
2012 Revenue (USD Billions)
$135
$90
173.9
156.6
126.4
107
$45
79.1
67.4
58.3
48
24.1
$0
Samsung
Apple
AT&T
IBM
Sony
Unilever
Luxembourg Coca Cola
Nike
11.6
Heinz
Source: Company websites, Wikipedia, Business Week, BBC
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10. OIL, FOOD, TRANSPORT, COMMUNICATION
2012 Revenue (USD Billions)
$500
$375
$250
482
443.9
$125
226
126.4
$0
Exxon Mobil
Wallmart
Toyota
AT&T
Source: Company websites, Wikipedia, Business Week, BBC
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11. SO WHAT ABOUT THE DISRUPTORS...?
2012 Revenue (USD Billions)
$130
$98
$65
126.4
84.1
81.8
76.4
$33
$0
60.9
AT&T
China Mobile
Telefonica
Deutsche Telekom
59.3
Vodafone
FT
Source: Company websites
IBEGYOURPARTON.COM @JAMESPARTON
12. SO WHAT ABOUT THE DISRUPTORS....
2012 Revenue (USD Billions)
$140
$105
$70
126.4
84.1
81.8
$35
$0
76.4
60.9
59.3
50.1
5
AT&T
Telefonica
Vodafone
Google
0.7
0.3
Skype
Source: Company websites, insideris.com
IBEGYOURPARTON.COM @JAMESPARTON
13. SO WHAT ABOUT THE DISRUPTORS....
2012 Revenue (USD Billions)
$130
OTT 2016
$98
OTT 2013
$65
126.4
106
84.1
$33
$0
81.8
76.4
71
60.9
AT&T
OTT 2016
China Mobile
Telefonica Deutsche Telekom OTT 2013
59.3
Vodafone
FT
Source: Ovum, Company websites, insideris.com
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14. THE DECLINE IS PREDICTED TO CONTINUE
Source: Telco 2.0
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16. THE RISE OF MESSAGING APPS
2005
280m active
2010
465m active
2011
236m active
Over 50 social messaging apps on Google Play have more than
1 million downloads
Source: Crunchbase, Wikipedia, mobilesquared , Ben Evans
IBEGYOURPARTON.COM @JAMESPARTON
25. SOFTWARE IS EATING TELCO
•
Marc Andreessen was right about software
eating the world, especially when it comes to
Telecommunications...
-
The innovation void is being filled by
software people, not Telco’s
-
Software people think web first. This style
of thinking is inherently open
-
Software people think collaboratively APIs, collaborative working, open source
-
Software people think about building
communities & ecosystems
Why software is eating the world: http://parton.ly/17u5g5z
Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501
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30. CASE STUDY: INTERNATIONAL CALLING
Avg. cost of a 3 minute transatlantic
call:
!
1927: $75 (today’s equivalent $1,000)
1964: $12 (today’s equivalent $90)
2010: $0.21
!
Volume of transatlantic call minutes:
!
1964: 20 million
2010: 114 billion
!
!
Source: TeleGeography
IBEGYOURPARTON.COM @JAMESPARTON
31. CHANGING USER BEHAVIOUR
!
Weekly mobile activity by 12-15s in UK with a smartphone, 2013!
400
300
311
200
192
100
0
27
Phone Calls
SMS
App Messages
Per Week
Source: Ofcom
IBEGYOURPARTON.COM @JAMESPARTON
32. NO BUSINESS HAS A DIVINE RIGHT TO SURVIVE
“The fact is time is racing on: the
economy is declining, technology is
moving ahead and so are other parts of
the world. The telecoms sector hasn’t
had its ‘Lehman’ moment yet. But with
declining revenues, rising debt and
dated business models, I worry about
that happening,”
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European Commission
Vice President !
Neelie Kroes
34. TAKE AWAYS
• Search for complacent industries with high margins
and poor user experiences!
• Don’t just talk to your customers, implement what
they tell you!
• Watch trends in your direct and indirect markets!
• Ensure your business model is multi faceted!
• Think about your DNA - create and integrate into
ecosystems, become de facto.!
• Have a Plan B, anticipate change
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36. CASE STUDY:
M&A
• Think about what we have covered today!
• Despite being the clear number 1, Zuckerberg is
not making the same mistakes!
• Facebook is under performing in Youth segments,
Emerging Markets, and Mobile!
• Decision making at software speed, whilst resisting
the temptation to build in house!
• He wants the next Facebook to be Facebook
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37. FURTHER READING
Alan Quayle!
http://www.alanquayle.com/blog
!
Tomi Ahonen!
http://communities-dominate.blogs.com/brands/
!
Disruptive Wireless!
http://disruptivewireless.blogspot.co.uk/
!
Martin Geddes!
http://www.martingeddes.com/
!
Benedict Evans!
http://ben-evans.com
!
Telco 2.0!
http://www.telco2.net/blog/
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