There are many different aspects to digital marketing and a wide array of different career options for those working within the industry. For those looking to enter the industry, it is advisable to gain training or experience in a couple of key areas.

1. CAREER OPTIONS
IN DIGITAL
MARKETING
JAMES HOPKINS MARKETING

2. CAREER
OPTIONS
IN DIGITAL
MARKETING

3. There are many different aspects to
digi­tal marketing and a wide array
of dif­ferent career options for those
working within the industry. For those
looking to enter the industry, it is advis-
able to gain training or experience in a
couple of key areas. For those looking
to gain a management role within the
industry, the bar is set much higher.
Among the many career options for
those working in digital marketing are
social media marketing, search engine
marketing (SEM), search engine optimi-
sation (SEO), mobile marketing, email
marketing, eCommerce, marketing
automation, content management and
curation, video and/or audio produc-
tion, web development, copywriting and
copy editing, web design, interactive
technology (AI, VR), business/marketing
strategy, design and analytics.
Each of these skills is in high demand
due to the continued rise of online
searches and shopping. 93% of all online
activity begins with a search engine,
meaning that expertise in SEO is a valu-
able skill to have and making knowl-
edge of eCommerce, web design, web
development and marketing strategies
essential for success.
93%
of all online activity begins with a search engine, meaning
that expertise in SEO is a valuable skill to have and making
knowledge of eCommerce, web design, web development
and marketing strategies essential for success.

4. For further information about career prospects
within the digital marketing industry, visit the blog of
James Hopkins Marketing.