It is a challenge to improve the ranking for your website in local search results. While having quality content and building good links can positively influence the ranking of your website, the strategies used for ranking a website in the local search results are a bit different. This is an essential factor for small businesses looking to target the local communities.

1. Tips To Improve Your Website
Ranking For Local Search Results

2. Tips To Improve Your Website Ranking
For Local Search Results
 It is a challenge to improve the ranking for your website in
local search results. While having quality content and
building good links can positively influence the ranking of
your website, the strategies used for ranking a website in
the local search results are a bit different. This is an
essential factor for small businesses looking to target the
local communities.
 The number of people who search for local businesses online
has increased phenomenally. This has led to an increase in
the number of apps, which provide location-based services.
When customers search for information about a particular
business using Google Places, they will be able to access
useful details including working hours, videos, photos,
coupons and product offerings.

3. Tips To Improve Your Website Ranking
For Local Search Results
 With all of this in mind, here are some
helpful tips from a company which has
established a reputation of providing
professional Houston SEO services, to
help you tap into local markets.

4. Get Listed On Google Places
 The first step to being found by prospective customers is to
have your business listed on Google Places. The best part is
that there are no charges for listing your business on the
website. Google Places provides updated information about
your working hours, address, contact number and e-mail
address. If you are not sure how to proceed, download a
training video about the different features offered by Google
Places. Analyze the interest generated in your business
listing by referring the number of clicks received for action
buttons like more information on maps, driving directions
and direct clicks.

5. Get Listed in Local Business Directories
 Each city or town has some established local business
directories. By listing your business in the most popular
business directories like Yelp and Merchant Circle you will
help increase your chances of being found by local
audiences. Maintain the formatting across all these
directories and make sure that the information provided is
accurate and updated at regular intervals. Take the advice of
a reputed SEO company in Houston, which provides
professional internet marketing services to help you get
listed in these directories.

6. Verify Your Business Listing
 Now, you need to verify your business listing by following
the steps listed for individual websites. This is because
online users are more likely to access your website and use
the services provided by you, if they notice that your
website is verified. Once verified, a prominent icon
displaying the text, “verified business owner” appears next
to your business listing. Getting verified will convince
customers that your business is trustworthy and genuine.
 Many of the local directories use the same steps for
businesses to get verified. This may include typing a
particular code sent by the online directory on your mobile
phone.

7. Get Customer Reviews
 Solicit reviews from your regular or loyal customers. Reward
customers with special discounts or gift coupons in exchange
for repeat visits to your business. This will encourage
customers to give positive reviews about the services
provided by your business. Other prospective users will find
these reviews useful in selecting the services offered by your
business.
 The number of people who search for local businesses online
has increased. This article offers useful tips to help you
improve your website ranking for local search results.