50 Content Marketing Predictions for 2014
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Sales 2.0: Is Your Sales Force Ready for the Digital Age?
- MEDIASAUCE PRESENTS Is Your Sales Force Ready for the Digital Age?
- About us A track record for leading online initiatives
- About us A track record for leading online initiatives
- 2001 2005 2009 2012 The Pipe
- Result/ /Engagement Wherever However Whenever
- disintermediation
- 5 channels
- Millions of “channels”
- Control what people see
- everyone has a choice and a voice
- ONE Screen
- screens wherever you are
- Few Touchpoints
- 17 forms of NEW media
- past 200 years Industrial Age
- past 200 years Information Age
- past 200 years Interconnected Age
- Revolution - process of replacing one system with another
- Have you seen a revolution… where no one got hurt??
- Life During Revolutionary Times
- will be wrong faster
- will be wrong faster Losers will lose faster
- will be wrong faster Losers will lose faster Success will happen faster
- “The rate internal of change must be ex greater than the rate of ternal change, or the company will fall behind” -Jack Welch
- Options Lead the change Follow someone’s change Quit
- Roadmap for winning Strategy + Maneuvering + Big Thinking
- Transformation is a revolution going your way
- Recipe for a Transformation Dose of Desire Layer of Big Think Unyielding Commitment
- Will you be out maneuvered??
- It’s time for action…
- Every 3 seconds…
- 1 person buys a device to access the internet 2 blogs are started 3 youtube videos are posted 4 people sign up for Facebook 500 words are added to wikipedia
- There are lots of customers out there!
- …so let’s give our sales teams the tools to get new business!
- Customers have constant access to information
- They can make decisions 24/7
- They are overwhelmed by sales messages
- They need solutions (now!)
- Our competitors are ready to do battle...
- ...for a budget that is being slashed
- While OUR budget may be getting slashed too!
- We have to separate from the competition
- We have to be better connected...
- ...than our competition.
- Outwit
- Out maneuver
- Connect more
- Sell more
- Sell more
- We’ll start with the essentials
- Our teams will be trained
- We’ll shift the culture
- And recruitment will evolve
- And sales will take off (While our competition scrambles to catch up)
- Are you on… • 193% Growth YOY • 11.9 Million Unique Visitors / mo. • Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions • The greater the number of connections the greater the likelihood of higher personal income
- Are you on… • 193% Growth YOY • 11.9 Million Unique Visitors / mo. • Nearly 60% of LinkedIn users have high personal incomes and hold executive-level or consultant positions • The greater the number of connections the greater the likelihood of higher personal income
- Are you on… • 116% Growth YOY • 39 Million Unique Visitors / mo. • More than half of Facebook users are older than college age • More than 13 million users update their status at least once each day • More than 2.5 million users become fans of Pages each day
- Are you on… • 116% Growth YOY • 39 Million Unique Visitors / mo. • More than half of Facebook users are older than college age • More than 13 million users update their status at least once each day • More than 2.5 million users become fans of Pages each day
- Are you on… • 343% Growth YOY • 5.57 Million Unique Visitors / mo. • Fastest growing web site in the world • 7.5 Thousand new accounts daily
- Are you on… • 343% Growth YOY • 5.57 Million Unique Visitors / mo. • Fastest growing web site in the world • 7.5 Thousand new accounts daily
- YOU’RE ON BUT ARE YOU LEVERAGING IT?
- How many people are you connected to?
- Impacts your page rank
- has even more uses • Perform blind and reverse company checks • Dig deeper on contacts and referrals • Gauge the health of the company • Learn about product launches and “stealth” competitor activity • Answer questions…become an expert
- Let’s try a quick social experiment
- The experiment
- The Big Idea for ChaCha
- The Big Idea for ChaCha
- Quality Matters
- That you haven't seen in 10 years?
- That you’ve never actually met?
- That you don’t even like?
- That you hope never come to visit?
- Tell you their most intimate secrets?
- Send you pictures of themselves on a regular basis?
- Share their political views with you?
- Give you regular updates on everything important in their lives?
- Now lets substitute the word “Friends” with “Prospects”
- How many prospects do you have? That you haven't seen in 10 years?
- How many prospects do you have? That you’ve never actually met?
- How many prospects do you have? That you don’t even like?
- How many prospects do you have? That you hope never come to visit?
- Tell you their most intimate secrets?
- Send you pictures of themselves on a regular basis?
- Share their political views with you?
- Give you regular updates on everything important in their lives?
- Making prospects and customers your ‘friend’ gets you insider information!
- Have the inside scoop
- …or get t.m.i.
- has even more uses • Discover events and activities your network is participating in • Link back to blogs, new web site features, business related media • Interconnect all activities
- Quickly emerging, Twitter is the ultimate connection tool
- Twitter is easy, engaging
- Social networks are powerful
- Social media empowers your sales team with connections to succeed
- Let’s recruit for the future…NOW
- Any questions?
- Learn more, contact us at www.MediaSauce.com
