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How Obama Won Using Digital and Social Media
- 2. Welcome C HRIS K ATTERJOHN Publisher Indianapolis Business Journal IBJ.com
- 4. Who are we? James Burnes VP Development and Strategy Colin Vaughan Marketing Strategist, Obama Get Out The Vote Captain
- 7. the Obama Campaign Showed Us About the Power of Digital and Social Media 12 Business Lessons
- 22. ? What is your unique selling proposition?
- 23. Obama’s Campaign pictured this as their competition More of the same versus change
- 28. Create and maintain connections, big and small, to make consumers part of our mission Strategy:
- 31. A centralized customer database is the difference between marketing wisely and marketing poorly Lesson #1:
- 41. YouTube is a powerful tool to spread your message Lesson #3:
- 47. No sale is too small in generating a relationship with the consumer Lesson #4:
- 58. Microsites on niche topics can generate audience exposure that you’d otherwise miss Lesson #7:
- 61. SEM is critical and targeted online banner advertising can draw a huge response Lesson #8:
- 78. Outcomes: The most effective marketing campaign ever conducted
Editor's Notes
- Welcome to Election 2008.