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How Obama Won Using Digital and Social Media
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How Obama Won Using Digital and Social Media
1.
2.
Welcome C HRIS
K ATTERJOHN Publisher Indianapolis Business Journal IBJ.com
3.
4.
Who are we?
James Burnes VP Development and Strategy Colin Vaughan Marketing Strategist, Obama Get Out The Vote Captain
5.
6.
7.
the Obama Campaign
Showed Us About the Power of Digital and Social Media 12 Business Lessons
8.
9.
How did this
guy…
10.
… become this
guy
11.
His aspirations exceeded
his present path
12.
You have to
know your GOALS
13.
And build the
proper STRATEGY
14.
You cannot afford
to EXPERIMENT
15.
If you want
to OUTMANUEVER
16.
If you want
to OUTWIT
17.
If you want
to WIN
18.
GOALS
19.
20.
THIS IS NOT
ABOUT YOU
21.
IT’S ABOUT YOUR
CONSUMER
22.
? What is
your unique selling proposition?
23.
Obama’s Campaign
pictured this as their competition More of the same versus change
24.
Not just talk
change, be change
25.
Goals >
Strategy > Tactics
26.
Integrate the Internet
into everything we do; make the web the hub of our operations Strategy:
27.
Be grassroots; think
at the individual consumer’s level Strategy:
28.
Create and maintain
connections, big and small, to make consumers part of our mission Strategy:
29.
Who’s on your
TEAM
30.
Goals > Strategy
> Tactics
31.
A centralized customer
database is the difference between marketing wisely and marketing poorly Lesson #1:
32.
A centralized database
of every voter
33.
Social Networks leverage
vast audiences quickly Lesson #2:
34.
35.
Only three are
a ‘must’ right now
36.
37.
38.
39.
40.
41.
YouTube is a
powerful tool to spread your message Lesson #3:
42.
43.
44.
45.
46.
47.
No sale is
too small in generating a relationship with the consumer Lesson #4:
48.
49.
50.
Targeted email marketing
can generate quick cash with the proper message Lesson #5:
51.
52.
53.
54.
A self-managed social
network can succeed if it fills a void Lesson #6:
55.
my.barackobama.com
56.
my.barackobama.com
57.
58.
Microsites on niche
topics can generate audience exposure that you’d otherwise miss Lesson #7:
59.
VoteForChange.com
60.
61.
SEM is critical
and targeted online banner advertising can draw a huge response Lesson #8:
62.
63.
SEM Keyword Overlap
64.
65.
66.
Mobile applications engage
your audience anytime, anywhere Lesson #9:
67.
68.
69.
Twitter enables quick
notification to audiences Lesson #10:
70.
71.
72.
Blogging creates an
image of expertise when properly executed Lesson #11:
73.
The Obama Blog
74.
75.
When transactions are
expected, don’t give the consumer any excuse not to buy Lesson #12:
76.
77.
78.
Outcomes: The
most effective marketing campaign ever conducted
79.
80.
81.
82.
83.
What will the
future bring?
84.
Notas do Editor
Welcome to Election 2008.