Reach Out - Amnesty International

Reach Out for Kenya Using social networks to promote online and offline activism April 30, 2008

Web actions on www.amnesty.org ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Reach Out for Kenya: 27 February 2008 A multi-component web action

Why Facebook? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook 3) The Facebook Action

Broad reach, quick mobilization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Offline results Worldwide media coverage

Offline results – demonstrations in 11 countries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook – Successes ,[object Object],[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object]

Facebook - Limitations and Dangers ,[object Object],[object Object],[object Object],[object Object]

The Future ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reach Out - Amnesty International

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