Twenty coaching calls, a 7 minute partnering call a day and three daily goals. These are the numbers which feature Carpe Diem, a truly innovative approach to coaching which sustains the achievement on individual and collective results and personal development

1. 20 7 3
How do we make viable choices and decisions about navigating such an
uncertain and unpredictable landscape? Within the Carpe Diem paradigm
of Coaching, a number of principles, methods and approaches guide your
thinking to understand change, to make powerful decisions, and to take
wise action.
Twenty coaching calls, a 7 minute partnering call a day and three daily goals.
These are the numbers which feature Carpe Diem, a truly innovative approach to
coaching which sustains the achievement on individual and collective results and
personal development.
In the last decade, we are experiencing, that executive coaching, has gone
through a dramatic change in its milestones, which reflectes the evolution of the
global corporate environment. Cycles are shorter, stakeholder’s expectations
evolve at speeds and directions which are harder to predict, success and what
leads to its achievement often have blurred lines, attracting and retaining quality
staff is often a gamble. All of this had transferred directly to longer coaching
sessions with the peril of losing primary objectives. Today’s dynamics require
managers to give anwers and take decisions with immense loads of information,
uncertainty and complexity.
How does Carpe Diem work
Towards the end of the day, the Coachee sends a mail with a description of the
three daily golas he intends to achieve the next day. Key, Stretch and
Champagne are the three different golas which together make a truly 100%
fulfilling day. This becomes the reference structure of the Coach, who will
support and guide the Coachee’s efforts and main attention points for the next

2. day, ensuring that the intentions breed tangile results, acquire the status of
priorities and shape
KEY GOAL
fulfilling decisions. None of
This is the primary goal of the day. If the day had a movie title, the
the goals should be too
key goal would reflect it. The key goal may be considered the most
important goal of the day and having said this, it should be fairly
challenging or far from the
straightforward. Using the original SMART formula…it should be
significant strategic
specific, measurable, achievable and realistic.
outcomes which are
RELUCTANT/STRETCH GOAL
This is normally something that’s been hanging around. Not any old
required by the delegate.
thing like get that item from the dry cleaners – it’s something that if
The three objectives are at
achieved would definitely be satisfying and contribute to success;
the center of the dialogue
it’s just that it hasn’t been successfully completed for whatever
reason. It could be to make a call to someone the client has been
the next day.
putting off for example or a task that’s a bit boring though the
The optimal planning of
client knows should have been done by now!
the Coach, ensures that
CHAMPAGNE GOAL
Something that, when achieved, requires a pat on the back and
there is a precise outline
recognition. This goal is worth the most points, and should take the
of the coaching sessions,
client to beyond the perceived limits of their performance.
and that the call is
SCORE VALUES
Key – 15%
delivered early in the
Reluctant – 25%
morning or late in the
Champagne – 60%
afternoon. The reference
period is never longer than 9 weeks and usually achieves the best results if
within a month period.
Alibi’s are removed, procrastination is suppressed, uncertainties vanish and the
true focus is directed to value, results, discipline, determination and satisfaction.
In a win win partenrship approach, support, respect and trust are shared between
the Coachee and the Coach and every call is targeted in order to provide
progress to thoughts, behaviours and actions. Together there is enhancement in
reflection and new approaches to objectives and to the day as a whole.
Example of a dialogue between the Coachee and the Coach
Coachee “Tomorrow I will visit my significant account to discuss their
specific application needs…”
Coach
“What else could you do today, to guarantee yourself these and
the other results which will make the real difference?”
Coachee “In fact, I could send a mail, with some more details, the tecnical
drawings and the main features and insights. Yes, if they have
more details in advance and they let me know what is precisely
on their minds, we can all prepare better for the meeting. I wil

3. also involve Mark, he is the expert in this field and it has been
some time that I want to engage him more with our clients and
significant projects. I will mind map of the state of the art, what
is needed, the benefits, the obstacles and the best ways
forward”
Outcomes Of Carpe Diem Coaching
Thought achieves laser like focus in direction of the goal, new approaches and
actions take more into account the systemic effects of decisions and
behaviours. Daily work takes into account a whole range of business relevant
aspects, professional social networks become stronger and decisons to be
made are thought in a faster and more effective fashion. Innovative and creative
paradigms are adopted, influence, imvolvement and connections become
stronger.
In total honesty, in these last three years with Carpe Diem Coaching, what
surprises me most is the instant, powerful and long lasting results of the
programmes. I never experienced anything like this in previous Coaching
situations. Support, Trust, tangible and specific real business outcomes fill the
voids generated by change, hyperbolic dynamics, pressing requests, lack of time,
confusion and scarsity. Communication between Coach and Coachee, is at its
highest levels of effectiveness, it is only verbal, happens only on the phone and
as time is a fixed variable, waste is reduced and concentration lands on what
really counts the most.
Coachee’s Comments on the programme
EMEA Marketing Manager
I will ask my VP for an extra budget so I can carry on for another month
EMEA Sales Manger
By planning and simplifying my days with more effectiveness, I give more value
and relevance to my results. Now I’m using the same approach with my team.
Learning & Development Manager South Europe
Achieving my goals makes me feel good, I end the day with more satisfaction
and the next begins a lot better. During every Coaching call I take lots of notes, I
have already filled in 9 pages.

4. Is all this really feasible?
Can this really happen in only 7 minutes? I understand, it really seems patinated
cheap marketing.
In the background, on top of the effort of the Coachee and the Coach, there is a
simple and easily manegeable and replicable method wich fits in without effort in
the Leader’s agendas. A modern and functional web based IT tool, offers
complete and fulfilling: interaction, learning and development media which may
be sent to the Coachee as an integration of the phone dialogues. Articles,
podcasts, assessments, videos, tools, techniques and methods help the
Coachee to enhance the learning and give substance to the challenges of the
moment of “apply”. There is a track record of all the goals and the results
achieved which may be consulted by the Coachee and the Coach at any time
The weekly scores are visible by the Coachee’s manager and there will be daily
plus weekly feedbacks and reports on top of a broder and final report.
In this way corporate performance management systems achieve more
precision, accountabilities become more transparent and well known. Delegation
becomes a way to develop people according to concrete strategic and
innovation needs and purposes.
By the end of the programme, the Coachee will develop a new approach to work,
will devlop new meanings to his chaotic and stressful days and will develop
clearer thought decision processes. Difficulties and uncertainties are approched
with different energies and commitment, new and better relationship and
communication means emerge, more courage and assertiveness together with
active listening, really shape in original ways the professional life of Coachees
and their teams.
20, 7, 3 really is an innovative, frugal, dedicated, cost and time efficient method
to live better, achieve more in smarter ways. It models behaviours in order to go
through stressful times in which nothing seems to have happened, giving new
shapes to satisfaction and engagement.
20, 7, 3 has an extremely high satisfaction and success rate, it is often applied
and used in global corporate environments, during changes, new strategic
approaches, innovation, new business unit developments, significant project and
product/service launches, mergers & acquisitions, role and responsability
changes, development of culture, diffusion of mision, vision and many more.

5. What do Others Say?
Fom a recent Survey (2014)
54% Feel they prioritise more effectively and it has improved their
planning/time management
45% Feel they have improved their account management
54% Adopt systematically a more ‘strategic’ after the coaching
70% Believe they have better relationships now with their
teams/colleagues
94% Score it 8 or better
84% Continues to use the key priciples of goal setting and prioritisation
and manage their time better
Flexibility and Success
The method and system is highly flexible in order to satisy the spefic needs,
desires and the real business contexts.
Hands on, specific, non intrusive, rewarding, timely, simple, practical and
successful; the innovative way to work, develop and perform that wasn’t there
before. Coachee and Coach are side by side for all the duration of the program
and the success of one fuels the success of the others.
Jacopo Nicelli OTD Business Coach

6. Example of a final Report
Frank has been an example of learning, discipline and engagement throughout the coaching
program. His positive approach and Getntleman’s manners, have been a distinctive trade mark!
He has fully taken the opportunity, and really made a point that the investment would have been
worth it. He has always been on time and planned ahead all his calls, creating the proper
environment and effort, within a highly busy and chaotic business environment and role’s
commitments. He has always listened, asked for advice and worked on his goals with the
strongest of determination. Frank has made numerous positive changes in this last period. His
approach to work and to his team, have raised the bar for himself, his clients and his
colleaugues. He is a person of positive change and tangible impact.
Reflection and awareness have given Frank the opportunity to apply new working methods,
approaches and tools. These have given him the opportunity to better delegate, manage his time,
relate to his team and to the board. Meetings with key accounts are at a different level now and
results are more fluid. The efficiency and effectiveness of his action have significantly raised his
performance and smoothened the impact of non positive emotional states. His approach to
problem solving has broadened the possibilities and he always craves for improvement at all
levels and with all stakeholders. His days flow with greater clarity, better value, and satisfaction,
and the enthusiasm and reduced effort in juggling with complexity is allowing him to enjoy more
his free time.
Thinking and planning are more strategic and proactive, risk is managed more effectively and
vision and mission are positively trasferred to the team. His desire to manage the team in a new
and better way have given the input to Frank to establish new forms of communication in order to
engage them, make them more responsible and allow him a punctual overview of the
advancement of projects. His action with the team, helps others expand their level of
responsibility and increase their levels of initiative and creativity.
Humbleness and vulnerability have created great environments for improvement and picking up
with great speed all suggestions that were shared during the calls. His focus on working for the
good of the company (finding new markets, developing accounts, liasing with other organisational
departments, hunting for product and project solutions, etc) and of his team, and never putting
himself at the head of petty needs and complaints, shape the impact he is having and will have
on the company.
The alignement of personal commitment and action have been very strong and this will
definitively be of great exmple to all those within the reach of Frank’s leadership. His manners
and professional approach have raised his influence levels and have given him the possibility to
recognise the weak links in the organisational system and develop strategies to overcome
bottlencks.
He will definitely keep up the learning, and as he already has, will coach his team and spread the
positive approach and results in a multitude of environments.
I can see Frank having a bright and successfull future within his professional and personal
environment.
It has been a joy to work with him!