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Why Commitment to
Providing Equal Treatment is
A Smart Business Move
Jake Croman
Treating all people
equally isn’t just the right
thing to do. It’s also good
for business.
EXCLUSION IMPAIRS PROFITS – BUT WHY?
GLOBAL ECONOMY
The response from the business community to President
Trump’s immigration ban–that CEOs of major companies,
sports leagues and business groups have come out in
opposition to the law and the discrimination it sanctions–
provides an inside look at the economic impact of
supporting diversity and equality.
DIVERSITY = MORE
PERSPECTIVES, MORE
CREATIVITY
Research suggests that
companies which fail to embrace
diversity, do so at their own
peril. Again, corporate
executives shouldn’t focus on
inclusion and equality only
because it’s the right thing to do.
They should also do so because
it’s good for their businesses.
RETENTION RATES
Both economic markets and influential corporate
indices reward diversity, and on top of that,
research indicates that LGBTQ inclusivity
benefits businesses, largely because it improves
employee retention rates. Weeding out biases in
the hiring process and actively working to
recruit from a diverse group of candidates can
only help businesses find and retain the best
people.
Businesses are an important vehicle
when it comes to achieving justice for
all. Aligning your business with these
values is the right thing to do, it’s good
for humanity, and it’s profitable.
Businesses have nothing to lose by
championing equality.
THANK YOU!
JakeCroman.co

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Equal Treatment is a Smart Business Move

  • 1. Why Commitment to Providing Equal Treatment is A Smart Business Move Jake Croman
  • 2. Treating all people equally isn’t just the right thing to do. It’s also good for business.
  • 3. EXCLUSION IMPAIRS PROFITS – BUT WHY? GLOBAL ECONOMY The response from the business community to President Trump’s immigration ban–that CEOs of major companies, sports leagues and business groups have come out in opposition to the law and the discrimination it sanctions– provides an inside look at the economic impact of supporting diversity and equality.
  • 4. DIVERSITY = MORE PERSPECTIVES, MORE CREATIVITY Research suggests that companies which fail to embrace diversity, do so at their own peril. Again, corporate executives shouldn’t focus on inclusion and equality only because it’s the right thing to do. They should also do so because it’s good for their businesses.
  • 5. RETENTION RATES Both economic markets and influential corporate indices reward diversity, and on top of that, research indicates that LGBTQ inclusivity benefits businesses, largely because it improves employee retention rates. Weeding out biases in the hiring process and actively working to recruit from a diverse group of candidates can only help businesses find and retain the best people.
  • 6. Businesses are an important vehicle when it comes to achieving justice for all. Aligning your business with these values is the right thing to do, it’s good for humanity, and it’s profitable. Businesses have nothing to lose by championing equality.