O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Diseño --ejemplo---6

1.023 visualizações

Publicada em

Desarrollo de productos

Publicada em: Negócios
  • Login to see the comments

  • Seja a primeira pessoa a gostar disto

Diseño --ejemplo---6

  1. 1. Emprendimiento y Diseño 6 Ejemplo Diseño de producto Jairo Rodríguez Mera HIBtools Herramientas
  2. 2. Emprendimiento y Diseño
  3. 3. Jugando al margen alto en un mercado de bajo precio
  4. 4. Current Headlines “Business as usual is dead in Detroit” Detroit News; 9/16/2006 “Ford to Cut 14 Plants And Up to 30,000 Jobs” Washington Post; 1/24/2006 “Dana follows auto parts peers into bancruptcy” Wall Street Journal; 3/6/2006 “Toyota boosts overseas output to 5M” Associated Press; 9/17/2006 “GM to Close 12 North American Sites, Cut 30,000 Jobs” Bloomberg; 11/21/2005 “Oil prices rise above $60 on OPEC plan” Associated Press; 10/16/2006 “Chinese plan to import cars to US” Associated Press; 9/1/2005
  5. 5. Middle Market Squeeze Mercedes S-Class BMW 7 Series Lexus LS BMW 5 Series Lexus ES Mercedes E-Class Hyundai Centenial Hyundai Grandeur Mercedes C-Class BMW 3 Series Lexus IS Hyundai Sonata Mercedes B-Class Toyota Avalon BMW 1 Series Hyundai Elantra Mercedes A-Class Toyota Camry Hyundai Accent Toyota Corolla
  6. 6. Market Fragmentation Total Number of Models Offered in US Market 350 Existing Model New Model 300 250 200 150 100 50 0 2000 2001 2002 2003 2004 2005 2006 2007E 2008E
  7. 7. Mass Customization
  8. 8. Quality Gap Diminishing 3500 Hyundai Defects Per 1000 Vehicles 3000 2500 Range = 0.5 defects per vehicle DCX Ford GM 2000 Toyota 1500 Honda 1000 Range = 2 x defects per vehicle 500 0 2001 2002 2003 2004 2005 2006
  9. 9. Implications Consumers & Manufacturers        Supply > Demand Horizontal versus Vertical Integration Global versus Local Consumer is King Unprecedented Product Choice More Educated / Informed Consumers Extreme Pricing Pressure
  10. 10. Business Challenge How to play a high margin game in a low price market?
  11. 11. Strategic Approach  Consumer Insight  Brand Clarity  Design Leadership  Improve Business Structure
  12. 12. Customer Focus 1908 Touring Car 1920 Coupe 1912 Roadster 1924 Fordor Sedan “If I had asked what my customers wanted, they would have said a faster horse…” –Henry Ford Getting at the “Un-met and Un-articulated Needs”
  13. 13. Enfoque estrategico Brand Value & Design Leadership Timex Seiko Patek Phillipe $30 $300 $30,000 Cual de ellos da un mejor tiempo?
  14. 14. Strategic Approach Revisit Consumer Mobility Paradigm Utilitarian Transportation Mythical Self-Expression
  15. 15. Brand Clarity
  16. 16. Brand Clarity AN AMERICAN REVOLUTION
  17. 17. Brand Clarity
  18. 18. Brand Clarity LET’S MOTOR.
  19. 19. Brand Clarity – Mustang Example "The Beach Boys. Apple pie. The '67 Mustang. Three things worth fighting for". US Navy Recruiting Ad
  20. 20. Brand Clarity – Mustang Example
  21. 21. Evolution of Japanese Automotive Design Japanese “American”
  22. 22. Evolution of Japanese Automotive Design Japanese “European”
  23. 23. Evolution of Japanese Design Ethos West versus Japan
  24. 24. Evolution of Japanese Design Ethos West versus Japan
  25. 25. Evolution of Japanese Design Ethos West versus Japan
  26. 26. Evolution of Japanese Design Ethos West versus Japan
  27. 27. Evolution of Japanese Design Ethos West versus Japan
  28. 28. Evolution of Japanese Automotive Design Scion XB and Nissan Cube
  29. 29. Evolution of Japanese Automotive Design Scion T2B and Nissan Chappo
  30. 30. Evolution of American Automotive Design “Can Do Spirit” IMAGE HERE
  31. 31. Evolution of American Automotive Design Super Chief Train
  32. 32. Evolution of American Automotive Design Super Chief Truck Concept
  33. 33. Bold American Design
  34. 34. Bold American Design
  35. 35. Bold American Design
  36. 36. Bold American Design
  37. 37. Bold American Design
  38. 38. Bold American Design
  39. 39. Bold American Design
  40. 40. Improving Business Structure Drivers for Change Competitive Environment GPDS Principles: • Synchronization • Compatibility • Completeness Key Enablers: Internal Complexity • Platform Rationalization • Commonality & Reuse • Leverage Digital Tools More Products, Faster, and More Efficiently
  41. 41. Global Product Development System <Start> 6 Months Opportunity <Funding> 6 Months Opportunity 1. Common Virtual Process 1. Faster Prototype Build/Verification 2. Data/Engineering/Manufacturing Synchronization 2. Faster Production/Prototype Tooling 3. Reuse/Commonality <J1>
  42. 42. Platform Rationalization Fewer Architectures with More Models Wave 1 Mazda3 Volvo V50 2003 Ford C-Max Ford Focus Wave 2 3-Door 2004 4-Door Mazda5 5-Door Wave 3 2005-2006 Ford Cabriolet Wagon Volvo C70 Convertible
  43. 43. Commonality and Re-Use
  44. 44. Leveraging Digital Tools Theme Development Package Development Service Digital Producto / Proceso Plant / Assembly CAD Product Structure Enginieria de producto Digital BOM / BOP Functional Simulation Product / Process Simulation Virtual Build Supplier Integration
  45. 45. Digital Theme Development
  46. 46. Virtual Crash Simulation CAE Prediction Physical Test
  47. 47. Assembly Plant Virtual Simulation
  48. 48. Virtual Build and Assembly Simulation
  49. 49. Summary How to play a high margin game in a low price market?     Develop a Profound Understanding of Customers Create Clear and Distinct Brand Positioning Achieve Design Leadership Fix Structural Business Issues
  50. 50. BIENVENIDOS al CLUB de los que QUIEREN CAMBIAR el MUNDO! 
  51. 51. Jairo Rodríguez Mera

×