2. Meeting
The Information Needs
Of Women Home-
Based Entrepreneurs
Dr. Manjula Jagatramka
VAITARNA

3. Reasons for Setting HBE
Family Responsibilities
Flexi-timings
Professional Satisfaction
Economical Independence
Fulfilment of potentials

4. Problems faced by HBEs
Sustainability
Economical Viability
Consistency
Limited Resources
Lack of Foresight
Degenerating Values
Organisation

5. Reasons for setting VAITARNA
To empower women
To preserve & perpetuate rich
tradition of handcrafts
To promote consumer awareness
about ethical business
To promote the use of eco-friendly
products
To Promote responsible
consumerism

6. Information needs of HBEs
Awareness of the business
environment
Product identification development
and manufacture
Production techniques
Pricing
Promotion
Packaging

7. Information
HBE
vaitarna

8. Activities of VAITARNA
To supply information
To raise information
consciousness
To participate in Trade fairs
To conduct Training Workshops
To hold Regular Seminars

13. INFORMATION
has an existence
independent of
thought, or of
sources or
receivers

14. INFORMATION can
reside in the memory
of man or in an artefact
e.g. a book, a paper
cutting, an electronic
or computer record

15. INFORMATION depicts
and describes reality
and therefore it helps
to reduce uncertainty
and solves problems

16. INFORMATION can be
discovered, inferred, or
collected from different
sources. It can be
explained,
reorganised,
reformatted and
delivered

17. INFORMATION need is
an unfelt need. People
do not demand
information as they
demand goods and
services

18. Women Prefer
Informal method of delivery
to observe and absorb experiences
rather than access distilled facts.
to work things out and think things
through.
human contacts
Networking, sharing, and caring for
ours first, and ourselves later
comes naturally to women.

19. Providing the right
information that truly
empowers can
encourage "caring and
sharing in business"