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Atividade 1 – Planejamento Estratégico – 54/2023
No Planejamento Estratégico é importante definir norteadores que ajudam no posicionamento
do negócio, ou seja, a definir o local da empresa no mundo. Todo negócio, independente do
tamanho e do mercado que atue, precisa fazer se deseja ser competitivo e durar anos no
mercado.
Outro aspecto importante é estar atento para as novidades que possam surgir no mercado,
ou seja, perceber tendências do mercado que podem substituir em parte ou até integralmente
o seu negócio. Especialmente em se tratando do Brasil, muitos negócios acabaram fechando
ainda que fossem grandes referências no segmento por não perceberem mudanças que
estavam acontecendo.
Ter uma marca conhecida no mercado é insuficiente para se manter em um cenário
competitivo em que vivenciamos atualmente. As empresas que se destacam se tornam
parâmetro para outros que desejam inovar e fazer melhor em comparação a concorrência,
por isso, não se deve acomodar diante de vitórias, pelo contrário, é essencial buscar o
aperfeiçoamento para se destacar ainda mais.
Considerando todo o cenário exposto, vamos elaborar a seguinte atividade:
a) Explique como norteadores como a Missão, Visão e os Valores são essenciais para um
negócio se manter inovador.

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ATIVIDADE 1 - PLANEJAMENTO ESTRATÉGICO.docx

  • 1.
  • 2. Atividade 1 – Planejamento Estratégico – 54/2023 No Planejamento Estratégico é importante definir norteadores que ajudam no posicionamento do negócio, ou seja, a definir o local da empresa no mundo. Todo negócio, independente do tamanho e do mercado que atue, precisa fazer se deseja ser competitivo e durar anos no mercado. Outro aspecto importante é estar atento para as novidades que possam surgir no mercado, ou seja, perceber tendências do mercado que podem substituir em parte ou até integralmente o seu negócio. Especialmente em se tratando do Brasil, muitos negócios acabaram fechando ainda que fossem grandes referências no segmento por não perceberem mudanças que estavam acontecendo. Ter uma marca conhecida no mercado é insuficiente para se manter em um cenário competitivo em que vivenciamos atualmente. As empresas que se destacam se tornam parâmetro para outros que desejam inovar e fazer melhor em comparação a concorrência, por isso, não se deve acomodar diante de vitórias, pelo contrário, é essencial buscar o aperfeiçoamento para se destacar ainda mais. Considerando todo o cenário exposto, vamos elaborar a seguinte atividade: a) Explique como norteadores como a Missão, Visão e os Valores são essenciais para um negócio se manter inovador.