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Follow The
Indie Brick
Road
Jade Hillary
http://www.flickr.com/photos/38040878@N04/4511577371/
Sunday, May 19, 2013
http://www.flickr.com/photos/zarakikenpachi/2315747097/sizes/m/
Sunday, May 19, 2013
The	
  Indie	
  Model	
  is	
  creating	
  success	
  for	
  many	
  bands	
  in	
  the	
  music	
  industry
http://www.flickr.com/photos/33317521@N03/3104693000/sizes/l/
Sunday, May 19, 2013
Success	
  Leads	
  to	
  Fame.	
  Fame	
  in	
  turn	
  leads	
  to	
  prosperity.	
  
http://www.flickr.com/photos/alshepmcr/4561517216/sizes/l/
Sunday, May 19, 2013
Following	
  the	
  Indie	
  Movement	
  in	
  the	
  industry	
  allows	
  you	
  as	
  an	
  artist	
  you	
  have	
  more	
  control	
  over	
  your	
  music	
  and	
  image	
  because	
  of	
  the	
  more	
  tight	
  knit	
  Indie	
  
community.	
  
http://www.flickr.com/photos/eyrephotographyaustralia/7140266451/
Sunday, May 19, 2013
Following	
  the	
  Indie	
  Movement	
  in	
  the	
  music	
  industry	
  gives	
  you	
  more	
  freedom	
  as	
  an	
  artist.
http://www.flickr.com/photos/clicboommondovisione/3948371773/
Sunday, May 19, 2013
“Artists	
  that	
  make	
  and	
  sell	
  their	
  own	
  recordings	
  proAit	
  from	
  their	
  careers,	
  without	
  surrendering	
  their	
  passion	
  and	
  artistic	
  control”(Rapaport)
http://www.flickr.com/photos/eschipul/465422752/sizes/l/
Sunday, May 19, 2013
I	
  have	
  over	
  8	
  years	
  of	
  experience	
  in	
  following	
  the	
  Indie	
  scene,	
  working	
  festivals	
  and	
  venues.	
  
http://www.flickr.com/photos/15305473@N07/6089111531/sizes/l/
Sunday, May 19, 2013
http://www.flickr.com/photos/lady-madonna/147066705/sizes/l/
Sunday, May 19, 2013
I	
  also	
  have	
  a	
  music	
  blog	
  that	
  primarily	
  focuses	
  on	
  up	
  and	
  coming	
  Indie	
  music	
  in	
  the	
  industry.
http://www.flickr.com/photos/76657755@N04/6921689726/
sizes/l/
Sunday, May 19, 2013
Going	
  to	
  Indie	
  route	
  when	
  joining	
  a	
  label	
  can	
  save	
  time	
  and	
  money,	
  while	
  providing	
  you	
  with	
  more	
  of	
  a	
  proAit	
  than	
  if	
  you	
  were	
  with	
  a	
  major	
  label.	
  
http://www.flickr.com/photos/kelehen/5306290345/sizes/l/
Sunday, May 19, 2013
“As	
  aritsts	
  expand	
  sales	
  beyond	
  their	
  communities,	
  they	
  import	
  money,	
  which	
  further	
  increases	
  the	
  community’s	
  economic	
  base”(Rapaport)
Not	
  only	
  does	
  joining	
  the	
  Indie	
  movement	
  save	
  the	
  artist	
  money,	
  it	
  also	
  monetarily	
  beneAits	
  the	
  community.	
  
http://www.flickr.com/photos/dudeitskrys/8513811261/sizes/l/
Sunday, May 19, 2013
By	
  following	
  the	
  Indie	
  model	
  in	
  the	
  industry,	
  you	
  will	
  better	
  learn	
  your	
  audience.	
  Knowing	
  what	
  kind	
  of	
  music	
  is	
  selling	
  in	
  todays	
  industry	
  helps	
  you	
  more	
  successfully	
  market	
  and	
  promote	
  
yourself	
  or	
  others.	
  
Being	
  involved	
  in	
  the	
  Indie	
  Market	
  you	
  are	
  closer	
  to	
  your	
  audience	
  and	
  better	
  get	
  your	
  name	
  out	
  there.	
  
http://www.flickr.com/photos/socialmedia_nl/5361117992/sizes/l/
Sunday, May 19, 2013
Rather	
  than	
  someone	
  else	
  or	
  a	
  major	
  label	
  being	
  in	
  control	
  of	
  your	
  promoting	
  through	
  social	
  media,	
  in	
  the	
  Indie	
  industry	
  you	
  have	
  a	
  more	
  hands	
  and	
  personal	
  connection	
  with	
  your	
  fans.	
  
http://www.flickr.com/photos/23626136@N06/2251330945/sizes/l/
Sunday, May 19, 2013
Following	
  the	
  Indie	
  movement	
  has	
  made	
  me	
  an	
  asset	
  to	
  bands	
  and	
  venues.	
  
I	
  can	
  tell	
  a	
  personal	
  story	
  of	
  how	
  staying	
  on	
  the	
  Indie	
  circuit	
  has	
  led	
  to	
  helping	
  Indie	
  bands	
  promote	
  and	
  market	
  because	
  they	
  know	
  I	
  am	
  knowledgeable	
  in	
  this	
  part	
  of	
  the	
  industry.
http://www.flickr.com/photos/datasitesolutions/534149669/sizes/l/
Sunday, May 19, 2013
Go	
  back	
  to	
  the	
  roots	
  of	
  Indie	
  music	
  and	
  see	
  how	
  it	
  has	
  developed	
  the	
  industry	
  today.	
  Not	
  only	
  through	
  music,	
  but	
  the	
  promotion	
  of	
  music.	
  It	
  has	
  expanded	
  the	
  festival	
  scene.	
  
http://www.flickr.com/photos/historian77/2271991111/sizes/l/
Sunday, May 19, 2013
Following	
  the	
  Indie	
  model	
  will	
  make	
  you	
  a	
  more	
  successful	
  artist	
  or	
  behind	
  the	
  scenes	
  help.
http://www.flickr.com/photos/glaciertim/4201455287/sizes/o/
Sunday, May 19, 2013
Anyone	
  who	
  is	
  more	
  knowledgeable	
  and	
  knows	
  what	
  is	
  popular	
  in	
  today’s	
  industry	
  has	
  a	
  greater	
  chance	
  of	
  being	
  credible.
http://www.flickr.com/photos/nickp111/5517125396/sizes/l/
Sunday, May 19, 2013
Following	
  the	
  Indie	
  movement	
  model	
  in	
  the	
  industry	
  will	
  change	
  your	
  status	
  in	
  the	
  music	
  industry.	
  
http://www.flickr.com/photos/doug88888/3775721812/sizes/o/
Sunday, May 19, 2013
Following	
  the	
  Indie	
  movement	
  leaves	
  plenty	
  of	
  room	
  for	
  imagination	
  
“At	
  it’s	
  most	
  self-­‐absorbed,	
  which	
  is	
  often,	
  indie	
  suggests	
  a	
  carefully	
  curated	
  daydream	
  life,	
  the	
  kind	
  that	
  
might	
  be	
  enacted,	
  with	
  just	
  the	
  right	
  degree	
  of	
  enuui,	
  on	
  the	
  set	
  of	
  a	
  Wes	
  Anderson	
  Ailm”	
  (King)
References
• Burr, Ramiro. (2006 June 24). Independent Spirit. Academic Search Complete. Retrieved from http://
web.ebscohost.com.oclc.fullsail.edu:81/ehost/detail?vid=3&sid=a1b11bf4-4413-4e29-
bf9d-3deb990d352b%40sessionmgr4&hid=24&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d
%3d#db=a9h&AN=21330169
• King, Richard. (2012 March 22) How indie labels changed the world.Theguardian. Retrieved from http://
www.guardian.co.uk/music/2012/mar/22/indie-record-labels-changed-world
• Rapaport, Diane. (2010) Independent Labels. Indie Music Bands. Retrieved from http://
www.indiemusicbands.com/article-labels.html
Sunday, May 19, 2013

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