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Illumio’s main goal and desire from this effort was to improve current processes. Each
requirement was meticulously described and articulated by the Illumio Sales Ops and IT
teams, with current and future growth in mind. Not only did Illumio want this to be a robust
and proactive solution, but they also wanted to ensure this system could sustain rapid
future growth. As a company that is rapidly expanding, Illumio always has its eyes set on
the future; its CRM system needs to reflect that.
Case Study
©2019 Jade Global Inc. All rights reserved
Scaling Salesforce Sales Cloud® and CPQ Maturity for Silicon
Valley Security Leader Increases Quoting Capacity from
20 to 30+ People 
Products & Services
Client - Illumio
Industry - Data Center and Cloud Computing Security
Illumio is an American business data center and cloud computing security
company. Organizations such as Morgan Stanley, BNP Paribas, Salesforce, and
Oracle NetSuite use Illumio to reduce cyber risk, protect the crown jewel
applications, achieve regulatory compliance, securely migrate applications to the
cloud, and to overcome all sorts of other data center and cloud security
challenges. Illumio is privately held and headquartered in Sunnyvale, California.
The company was founded in 2013. 
Business Requirements
Salesforce Sales Cloud® 
Salesforce Steelbrick CPQ 
Salesforce Lightning Experience 
Advanced Approvals
-Paul McClelland
Director, WW Sales Operations at Illumio
The SFDC relaunch represents a
major milestone for our SFDC
ecosystem and culminates work that
had been started by Jade and Illumio
alike. The launch has been quite
successful.
“
“
Project Scope and Improving Current Processes
Illumio is a fast-growing company that wanted to optimize its sales process. Illumio needed
the ability to provide pricing options to its customers, in a manner that accommodated
Illumio’s rapid growth. They required an implementation from a partner who could ensure
these needs were met. Optimization needed to occur at a swift, yet effective pace. 
Preparing a Business Solution for Future Growth
Jade Global analyzed Illumio’s existing business processes and designed/architected
solutions for various processes for CPQ and the Sales Cloud re-implementation. Jade
offered a unique deployment strategy by using the ANT migration tool in Salesforce.
The Solution: Salesforce.com Sales Cloud Optimization and
SteelBrick CPQ Implementation
Sales Cloud Implementation and
Optimization 
SteelBrick CPQ Implementation and
Configuration 
Territory Management 
Advanced Approvals 
Guided Selling 
Product Configuration 
Products with Ramp 
Pricing Tiers 
Selling Scenarios (New, Renewals,
Ramp, Amendments) 
Block Price 
Discounting  
Account Master Implementation 
Opportunity Flow  
Business Challenges
Account ownership based on territory
was not being captured effectively 
Account records have duplicate data
with the same contact details 
About the Client
As a SteelBrick CPQ customization partner, Jade Global helped Illumio with the following
processes: 
Sales Cloud Implementation 
SteelBrick CPQ Implementation
Jade helped Illumio manage its legacy products, quoting process, existing production
customizations, and provided Salesforce best practices for maintaining the system. This
reduced burden on sales reps to configure quotes and increased performance. Territory
management helped make the sales operation process easier by providing relevant
opportunity data with respect to territories. 
Address Production Org. Challenges 
Territory management at Illumio was configured and now acts as a backbone for approv-
als. Although verification of approval flow and approval email templates was challenging,
Jade used the ANT Migration Tool in Salesforce for deployment production to manage
products, price rules, and set up approval chains. 
Address Deployment Challenges 
©2019 Jade Global Inc. All rights reserved
Preparations Involved the Solution
Training all Illumio sales reps “hands on”
for opportunity and quote creation and
management 
Management training on the quote
approval process 
3 available co-term methodologies 
Enhanced quote management and
output capabilities
Preparations for the new SFDC
ecosystem included: 
Configuring desired products from all
products in system is time consuming 
Opportunity forecasting and capturing
ACV on opportunity not automated 
No clear differentiation between
renewal opportunity and upsell
opportunity 
Approval processes needed to be more
dynamic in order to accommodate
rapid growth 
Discount approvals did not have a
clear definition 
Product configuration and pricing tiers
were too simple for the Illumio sales
process 
Automated PS, Training and T&E
inclusion of a prospect 
Existing VEN counts automatically
incorporated in EXP quote pricing 
3 different discounting methods 
Quote document subscription display
options of annual buckets or as a
single group (three 1-year groups or a
single 36-month group) 
Determine whether to display list prices  
Determine whether to display UF
discount 
Automated Terms & Conditions
language based on standard or
non-standard quotes  
Automated quote approval routing
and tracking integrated with Outlook 
Automated Renewal opportunity and
quote creation 4 months in advance
of a contract end date
The complete solution is outlined below:
Role hierarchy and territory hierarchy management is implemented based on regions 
Account Master Implementation – Business is keen to maintain one account for all
customer types i.e., end customer, partner, distributor & service provider instead of
creating multiple accounts 
Opportunity Optimization 
Salesforce Lightning Experience 
Advanced Approval 
Transitioning of legacy products, pricing and quoting with new AppExchange
product customizations provided by SteelBrick 
Advanced approval process implementation 
Territory management for creation of quotes 
After introduction of the product, Illumio was able to create contracts for base
products and attach supporting products to the same contract 
Contract Creation and Management 
Jade Global helped integrate with Illumio’s external system for subscription
provisioning and attached renewal subscriptions to renewed contracts 
Subscription Creations and Subscription Renewals 
Transition Business from Legacy to New System 
The Benefits
Simplified process of renewal
opportunity management
Efficient and precise communication
between Illumio and its clients
Quoting capacity increased from 2 to
30 + people
Automated quote approval routing and
tracking integrated with Outlook
Quote document subscription display
options of annual buckets or as a single
group (three 1- year groups or a single
36-month group)
Account master implementation
reduces duplicate account data for
customers in the system
Discounts automation helps sales reps
gain business and close quotations
with less hassle time
Existing VEN counts automatically
incorporated in EXP quote pricing
3 different discounting methods
3 available co-term methodologies
Automated Terms & Conditions
language based on a standard or
non-standard quote
Automated PS, training and T&E
inclusion of a prospect
Role hierarchy implementation
Jade Global provides enterprise business application implementations, integrations, software product
engineering, Cloud services, technology advisory, testing, and managed services across diverse
industries. We are headquartered in San Jose, California with U.S. offices in Philadelphia and Los Angeles.
Jade Global is an Oracle Platinum Cloud Select partner, Salesforce Silver Partner, ServiceNow Silver
partner, Dell Boomi Certified System Integrator Partner and Microsoft Gold partner. We have additional
strategic partnerships with NetSuite and Zuora. Jade has been recognized as one of the fastest-growing
companies in North America by Inc. 5000 and was featured on the Fastest Growing Private Companies
list in the Silicon Valley Business Journal.
About Jade Global
www.jadeglobal.com | info@jadeglobal.com | 877-523-3448
©2019 Jade Global Inc. All rights reserved
The Salesforce.com Sales Cloud Optimization and SteelBrick CPQ Implementation has
enabled Illumio to utilize a system that has the efficiency and precision to match its rapid
growth. Illumio’s new Salesforce system is easy to maintain and allows for efficient and
precise communication between Illumio and its clients.
The key differences Illumio users experienced as part of the solution were the new sales
territory structure, and that sales reps could create and manage their own quotes. Territory
management account sharing enables Illumio to manage accounts efficiently by
structuring Salesforce data the same way sales territories are structured.
The new automated quote approval flow process integrated with Outlook gives visibility
and reduced timelines to get a quote approved. The automated renewal opportunity and
quote creation process is made 4 months in advance of a contract end date. As a result,
Illumio increased its quoting capacity from 2 to 30+ people and is now experiencing true
global coverage.
Business Benefits and Results

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Scaling Salesforce Sales Cloud and CPQ Maturity for Silicon Valley Security Leader Increases Quoting Capacity from 20 to 30+ People

  • 1. Illumio’s main goal and desire from this effort was to improve current processes. Each requirement was meticulously described and articulated by the Illumio Sales Ops and IT teams, with current and future growth in mind. Not only did Illumio want this to be a robust and proactive solution, but they also wanted to ensure this system could sustain rapid future growth. As a company that is rapidly expanding, Illumio always has its eyes set on the future; its CRM system needs to reflect that. Case Study ©2019 Jade Global Inc. All rights reserved Scaling Salesforce Sales Cloud® and CPQ Maturity for Silicon Valley Security Leader Increases Quoting Capacity from 20 to 30+ People  Products & Services Client - Illumio Industry - Data Center and Cloud Computing Security Illumio is an American business data center and cloud computing security company. Organizations such as Morgan Stanley, BNP Paribas, Salesforce, and Oracle NetSuite use Illumio to reduce cyber risk, protect the crown jewel applications, achieve regulatory compliance, securely migrate applications to the cloud, and to overcome all sorts of other data center and cloud security challenges. Illumio is privately held and headquartered in Sunnyvale, California. The company was founded in 2013.  Business Requirements Salesforce Sales Cloud®  Salesforce Steelbrick CPQ  Salesforce Lightning Experience  Advanced Approvals -Paul McClelland Director, WW Sales Operations at Illumio The SFDC relaunch represents a major milestone for our SFDC ecosystem and culminates work that had been started by Jade and Illumio alike. The launch has been quite successful. “ “ Project Scope and Improving Current Processes Illumio is a fast-growing company that wanted to optimize its sales process. Illumio needed the ability to provide pricing options to its customers, in a manner that accommodated Illumio’s rapid growth. They required an implementation from a partner who could ensure these needs were met. Optimization needed to occur at a swift, yet effective pace.  Preparing a Business Solution for Future Growth Jade Global analyzed Illumio’s existing business processes and designed/architected solutions for various processes for CPQ and the Sales Cloud re-implementation. Jade offered a unique deployment strategy by using the ANT migration tool in Salesforce. The Solution: Salesforce.com Sales Cloud Optimization and SteelBrick CPQ Implementation Sales Cloud Implementation and Optimization  SteelBrick CPQ Implementation and Configuration  Territory Management  Advanced Approvals  Guided Selling  Product Configuration  Products with Ramp  Pricing Tiers  Selling Scenarios (New, Renewals, Ramp, Amendments)  Block Price  Discounting   Account Master Implementation  Opportunity Flow   Business Challenges Account ownership based on territory was not being captured effectively  Account records have duplicate data with the same contact details  About the Client
  • 2. As a SteelBrick CPQ customization partner, Jade Global helped Illumio with the following processes:  Sales Cloud Implementation  SteelBrick CPQ Implementation Jade helped Illumio manage its legacy products, quoting process, existing production customizations, and provided Salesforce best practices for maintaining the system. This reduced burden on sales reps to configure quotes and increased performance. Territory management helped make the sales operation process easier by providing relevant opportunity data with respect to territories.  Address Production Org. Challenges  Territory management at Illumio was configured and now acts as a backbone for approv- als. Although verification of approval flow and approval email templates was challenging, Jade used the ANT Migration Tool in Salesforce for deployment production to manage products, price rules, and set up approval chains.  Address Deployment Challenges  ©2019 Jade Global Inc. All rights reserved Preparations Involved the Solution Training all Illumio sales reps “hands on” for opportunity and quote creation and management  Management training on the quote approval process  3 available co-term methodologies  Enhanced quote management and output capabilities Preparations for the new SFDC ecosystem included:  Configuring desired products from all products in system is time consuming  Opportunity forecasting and capturing ACV on opportunity not automated  No clear differentiation between renewal opportunity and upsell opportunity  Approval processes needed to be more dynamic in order to accommodate rapid growth  Discount approvals did not have a clear definition  Product configuration and pricing tiers were too simple for the Illumio sales process  Automated PS, Training and T&E inclusion of a prospect  Existing VEN counts automatically incorporated in EXP quote pricing  3 different discounting methods  Quote document subscription display options of annual buckets or as a single group (three 1-year groups or a single 36-month group)  Determine whether to display list prices   Determine whether to display UF discount  Automated Terms & Conditions language based on standard or non-standard quotes   Automated quote approval routing and tracking integrated with Outlook  Automated Renewal opportunity and quote creation 4 months in advance of a contract end date The complete solution is outlined below: Role hierarchy and territory hierarchy management is implemented based on regions  Account Master Implementation – Business is keen to maintain one account for all customer types i.e., end customer, partner, distributor & service provider instead of creating multiple accounts  Opportunity Optimization  Salesforce Lightning Experience  Advanced Approval  Transitioning of legacy products, pricing and quoting with new AppExchange product customizations provided by SteelBrick  Advanced approval process implementation  Territory management for creation of quotes  After introduction of the product, Illumio was able to create contracts for base products and attach supporting products to the same contract  Contract Creation and Management  Jade Global helped integrate with Illumio’s external system for subscription provisioning and attached renewal subscriptions to renewed contracts  Subscription Creations and Subscription Renewals  Transition Business from Legacy to New System 
  • 3. The Benefits Simplified process of renewal opportunity management Efficient and precise communication between Illumio and its clients Quoting capacity increased from 2 to 30 + people Automated quote approval routing and tracking integrated with Outlook Quote document subscription display options of annual buckets or as a single group (three 1- year groups or a single 36-month group) Account master implementation reduces duplicate account data for customers in the system Discounts automation helps sales reps gain business and close quotations with less hassle time Existing VEN counts automatically incorporated in EXP quote pricing 3 different discounting methods 3 available co-term methodologies Automated Terms & Conditions language based on a standard or non-standard quote Automated PS, training and T&E inclusion of a prospect Role hierarchy implementation Jade Global provides enterprise business application implementations, integrations, software product engineering, Cloud services, technology advisory, testing, and managed services across diverse industries. We are headquartered in San Jose, California with U.S. offices in Philadelphia and Los Angeles. Jade Global is an Oracle Platinum Cloud Select partner, Salesforce Silver Partner, ServiceNow Silver partner, Dell Boomi Certified System Integrator Partner and Microsoft Gold partner. We have additional strategic partnerships with NetSuite and Zuora. Jade has been recognized as one of the fastest-growing companies in North America by Inc. 5000 and was featured on the Fastest Growing Private Companies list in the Silicon Valley Business Journal. About Jade Global www.jadeglobal.com | info@jadeglobal.com | 877-523-3448 ©2019 Jade Global Inc. All rights reserved The Salesforce.com Sales Cloud Optimization and SteelBrick CPQ Implementation has enabled Illumio to utilize a system that has the efficiency and precision to match its rapid growth. Illumio’s new Salesforce system is easy to maintain and allows for efficient and precise communication between Illumio and its clients. The key differences Illumio users experienced as part of the solution were the new sales territory structure, and that sales reps could create and manage their own quotes. Territory management account sharing enables Illumio to manage accounts efficiently by structuring Salesforce data the same way sales territories are structured. The new automated quote approval flow process integrated with Outlook gives visibility and reduced timelines to get a quote approved. The automated renewal opportunity and quote creation process is made 4 months in advance of a contract end date. As a result, Illumio increased its quoting capacity from 2 to 30+ people and is now experiencing true global coverage. Business Benefits and Results