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Graphic design Jacqueline v. d. Venne

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Graphic design Jacqueline v. d. Venne

  1. 1. Jacqueline van der Venne
  2. 2. Today I design great logos, corporate identities, business cards, websites, fly- ers, books, brochures, annual reports, posters, websites, advertisements and a Power Point presentation.
  3. 3. Books You name it I’ll design it for you! Clarity and quality I find important in the design and typography plays a crucial role. Together with the client (both large and small and both the cultural and the commercial sector) I design its own identity in a clear style. Good contacts and communication with clients are very important to get the best results ever. In 1987 I graduated at the Academy of Applied Arts in Maastricht as a graphic-illustrative and publicity designer. The direction I did was called publicity and graphic design. The education was a study of 5 years. Pho- tography was an important part of the training like graphic techniques. At that time there were of course no computers and everything had to be drawn by hand. The work drawings which you had to make for the printer was a hell of a job and there was a lot of darkroom work involved. If you wanted to have a special character or a typeface was extremely large you had to draw it with the Rothring (technical writing and drawing instruments) and bending ruler. It took ages to draw just a few characters. You were all day in the darkroom printing copy proof and photographs. For each print you have to make a work drawing. Full color print work includes cyan, magenta, yellow and black and that means you have to make four work drawings. You had to go to the printing office for the text. The text had to be correct- ed again and be brought back to the printing office. We received a photo- copier at one point and that was already a great improvement. Instead of red – we got yellow light in the darkroom and that was also a huge change for the better. That yellow light was much nicer fore your eyes and you could see so much more. Of course it was very time consuming and mak- ing work drawings was a craft and sometimes very complicated.
  4. 4. Posters
  5. 5. Logo Once in a while your design was so dif- ficult and than you had to print it for the presentation. For the customer or for the teacher in art school you had to make al- ways a dummy and that was quit expen- sive and it cost a lot of time. For example when you design a serial box or a label for a perfume, your dummy was needed for presentation and if the design works really well. So many thinks could go wrong when you have to present your design. Like my cat once jumped on my table and my coffee went all over my dummy. Halle- lujah for the Apple computer and huge changes came when the the comput- er came on the market! Although in the beginning the Apple screen was so tiny, these first computers where already a huge improvement. It is still magic to me what a computer can do and how many fonts and filters are available. The pos- sibilities are endless and to me the com- puter is still like a little paradise.
  6. 6. No more expensive portfolio presentations. Small and large sizes, letters, sans-serif, italic, bold letters or letters written in all colors is now death easy. Designing and making a work drawing is today just a peace of cake. No more cutting with a scalpel, printing expensive copy proof paper, endless drawing with the Rothring, cutting with a scissor and glue everything together. But sometimes I must admit I miss the dark room where you could print by hand your black and white photo’s in all kind of sizes and glossy or mat photo paper. But it took a long time before I got to work with the computer properly. A number of courses I followed and there are a few computer friends that I could ask for help. But all in all I’ve learned through self-study to work and design with the com- puter really well.

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