1. Keep Social Simple
An easy guide to understanding
social media for you, your
business and your brand.
Brought to you by:
Eventbrite.com @BriteLA
JaclynMullenMedia.com @jaclynmullen

2. Topics We Will Review Tonight
• Creating a natural approach to displaying
your creative abilities, with the goal of
monetizing them.
• Getting enough followers and transitioning
followers into paying customers!
• Taking the time to use social media. Holding
yourself accountable to use it.
• Participating in social media for 30 minutes a
day so that it is meaningful and of service to
others?

3. Additional Topics Covered
• What is the best way to get organized,
get started, find clients and be
successful?
• Coming up with a cohesive strategy
across all platforms.
• Calculating ROI.
• Creating more frequent posts, starting
out branding, building audience.

4. Re-examining Social Media
• Social networking and Social Media are a few
years old, yes this is true. But the principles
behind them are fundamentally time tested.
• What are the fundamentals?
– Networking and connecting.
– Communications and relationship building.
– Storytelling, educating and entertaining.
– Marketing: Product, place, price, promotion.

5. First things first
• I used to say social media was like going to a
cocktail party. More often than not, you attend
a cocktail party and don’t know people so you
mix and mingle.
• This analogy is true for starting out, but as we
start to build up some online presence, social
media changes. It starts to become our own
television show.

6. What Do I Mean By That?
• Does it become, “me, me, me?” My life
on display! No.
• Think about Oprah. Does Oprah sit
there on her television show and talk
about the cars she gets for herself?
NOPE--she gives her audience (cars,
gifts, her favorite things) FOR FREE

7. If You Want to Build and Keep
An Audience, Be Generous
• Do you have to be like Oprah and give
big cars away? NO!
• Start with something small and simple.
They say “keep it simple” for a reason.
• What defines simple? Something that
can be implemented and followed
through with in 3-5 simple steps.
• GREAT example of this, Hubspot.com

8. What is it that you want to say?
• Don’t just go to Twitter and Facebook
everyday without an idea with regard to what
you will talk about.
• Look for patterns, trends and clues in your
data.
– Facebook insights, Google Analytics
– Phone calls, emails: How did you hear about us
– Perhaps there are tie ins from your industry,
example of this let’s say you are a restaurantuer,
you can carve out some food themes around
holidays. Tomorrow is National Chocolate Ice
Cream Day.

9. Pick A Planning Day
• Usually, on Friday I go over my content for
the previous 4 days to see what people have
liked and said.
• You can look for clues/insights in their
comments.
• Some people don’t comment because they
are busy, so look at the eyeballs your post
gets.
• Try creating a loose topic calendar for the
month to test response rate.

10. Here’s Another Audience
Building Tip
• BE CONSISTENT.
• Even if you can only start with 1-2
platforms, give yourself a consistent
and frequent goal to meet.
– I.e Will tweet three times a day, post to my
blog once per week and update Facebook.
– Here’s a kicker: WILL GO TO 1-2 face to
face networking events per month.

11. Displaying Your Natural
Talents
• If you don’t say it, people won’t know it.
• Make sure your profiles and copy reflect the
work you are currently doing.
– Every month, do an online check. Update your
Twitter, Linkedin and Facebook bios to reflect
what you are currently working on.
– Share how you are solving problems. Share
whose problems you are solving and invite people
to contact you with their concerns/challenges.

12. We Can’t Hide Behind The
Screens
• Establishing face to face connections will totally help you
build an audience and expand your network further.
• Same principles as previously mentioned apply. Spell it
out for people. What you do, how you do it, where they
can find you doing it.
– Television show/Oprah, remember? What does she do:
Tune in to my show today at _______ Read my
magazine.
– It’s not bragging or over promoting because she is
sharing helpful content!

13. As For Making The Best Use
of Your Time
• Set a timer! It’s easy to get caught up in the social
space “socializing.” Give yourself a goal. 15 minutes
per time period. I.e morning, midday, night. Establish
a structure and benchmarks.
• As an example, one of my clients hired me to do
business development for them. Each day, I would
allow myself to find 5 new beauty brands/influencers
then follow them and email them. Once I was done, it
was time to get off.

14. Questions/Comments
Continuing on

15. “The Numbers Don’t Lie”
Social Media Fallacy
• We all want a ton of followers. I understand
that looks great!
• Similar to the concept of friends, “I may have
10,000 acquaintances but if I have 5 real
friends, I am lucky.”
• The same goes for social networking/social
media.
• Hate to sound like a broken record but it is
quality over quantity.

16. The Real Fans vs
Perceived Fans
• The real fans visit your profiles often and RT
your content. They Like your Facebook page,
comment on it. They repin your stuff.
– Do you ever say thank you to them?
– That’s a start. Give genuine thanks and praise.
• Also, the real fans won’t care when you spell
something out for them to do, I.e Come to my
event! Please bring your friends or provide an
offer “Feeling spontaneously generous today,
40% off for you!”

17. The Offer Element Goes
Along With ROI
• ROI is often thrown around in the social
media world when it should really be ROE.
– Return on Eyeballs!
• How do we measure ROE?
– An increase in followers.
– An increase in comments on our blog.
– An increase in Likes.
– An increase in Traffic.
– An increase in “talking about.”
– An increase in sales!!!!
– An increase in email acquisition (leads)

18. Why Aren’t We Getting ROE
• Our instructions aren’t clear.
– We aren’t spelling out what people need to do.
• Our offer is not what they need. Perhaps it is
what we think they need.
– Don’t be afraid to try something, I.e a sale and
learn from it! Example, this class.
• We aren’t marketing to a wide enough
audience.
– Social media is not the only way people pick up
information. Some people in your target audience
may not even use social media at all.

19. Measuring Monthly
• It’s exciting to communicate much less
connect online to a world wide web of people.
• Make sure to have a tracking system in place.
• What are you tracking?
– Number of followers.
– Email acquisition if you have an opt-in box.
– # of Facebook likes.
– Alexa Rank, download the tool bar at
www.alexa.com

20. If You Want ROE, Learn To
Provide VALUE
• Best example of this is the Bed, Bath, Beyond
campaign. 20% may not seem like a lot in
comparison to 50%. But it’s frequent, they’re
consistent.
• The offer provides value: it never expires and
you don’t have to do much to get it.
• Your offer doesn’t have to be this easy but
put yourself in your target clients shoes.
WOULD YOU BUY FROM YOU?

21. Television Analogy
One Last Time
• Storytelling. People like to be
entertained. Take American Idol as an
example.
• You watch the highs and the lows.
• There’s great product integration and
then………..
• CALL TO ACTION: Text 1893 to
544-903-IDOL

22. What’s Your Story Or Your Brands
Story? Are you sharing it?
• Ways you can share it while also gaining
visibiltiy and traffic.
– Guest blog posts. Example from me,
TinyBuddha.com
– Videos. Whether you shoot them yourself or have
someone make them for you. This can also help
you generate traffic back to your site.
– Public Speaking, Events, Teaching classes,
telecalls. Eventbrite is a great partner for this and
also helps broaden that reach.

23. In Closing
• Start with 1-2 platforms so that you don’t end up on overwhelm.
• Have a plan. Share what you are working on, storytell vs
promote, be generous with your content and know what you are
going to talk about.
• Listen to and build upon feedback, conversations.
• Diversify your mix. Online vs Offline: networking events, hosting
events of your own.
• State the calls to action clearly.
• Measure monthly.
• Have fun and be yourself!

24. Keep Up With
Jaclyn Mullen Media
www.jaclynmullenmedia.com
Facebook.com/jaclynmullenmedia
Linkedin.com/in/jaclynofalltrades
Twitter.com/jaclynmullen
@jaclynmullen
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