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Linkedin Presentation

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A presentation I did for my role for my role as Peer Advisor for Linkedin Tips for Grads.

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Linkedin Presentation

  1. 1. Managing Your Online Brand: Linkedin<br />Jeffrei Clifton<br />Rockwell Peer Advisor<br />
  2. 2. BASICS<br />Welcome<br />Online Identity<br />70% of employers have rejected a candidate based on information they have found online<br />85% say positive online reputation has influenced their hiring decisions<br /> “It is no longer enough to have a solid resume. Students now need a professional online presence.”<br /> - Holly Paul, US Recruiting Leader @ PWC<br />
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  6. 6. What is Linkedin? <br />Business networking portal<br />Business address book<br />Extended online resume<br />Job research tool<br />Place to shine<br />
  7. 7. Don’t I know you?!<br />
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  9. 9. Build Your Profile<br />Linkedin makes it very easy step-by-step instructions to set up your profile. <br />Photo: <br />Good= alone, professionally dressed, pleasant expression<br />Not Good= friends, cartoon<br />Headline: description about you<br />
  10. 10. Smart Headline<br />Recent UofH MBA Grad Seeking Online Marketing Position<br />UH MBA Candidate in Finance/ CougarFund member<br />1st year MBA Candidate/ Intern at the Methodist Hospital <br />MBA Student<br />Graduate Assistant<br />Server at Starbucks<br />Blank… <br />Good examples <br />Bad examples<br />
  11. 11. Summary<br />Should show who you are and what you’d like to become. <br />Be concise, specific, keyword-rich, and typo free. <br />
  12. 12. Build Your Profile<br />Add more details in your resume if needed. <br />Be sure to check and recheck spelling and grammar.<br />
  13. 13. Build Your Profile<br />Magic of Linkedin is <br />RECOMMENDATIONS!<br />Builds your online reputation<br />Who to ask?<br />
  14. 14. Rules for your Profile<br />Professional photo<br />Right headline<br />Write rich keyword summary that sells your skills and experience<br />Get strong helpful recommendations<br />Tie Linkedin to your other efforts<br />
  15. 15. Connections<br />Start by using the “Add Connections” feature which allows you to link your e-mail account to Linkedin<br />Search for current connections or use the “People You May Know” feature<br />Add new contacts from any business encounter<br />Remember: QUALITY not quantity is what matter<br />
  16. 16. Remember: Quality, not Quantity<br />
  17. 17. Build Your Profile<br />Join group!<br />Allows you to: <br /><ul><li>Expand your network.
  18. 18. Connect with members who you can’t ordinarily send inMail to
  19. 19. Discover the most popular discussions & news
  20. 20. Add to the discussion to be seen as a thought leader or get advice about a specific topic.</li></li></ul><li>So You Want a Job?<br />
  21. 21. How Linkedin Can Help<br />Reach out to your network<br />Use your groups<br />Job search within Linkedin<br />Connect with decision makers and hiring managers at companies<br />Network Network Network<br />
  22. 22. Linkedin Jobs Page<br />
  23. 23. Informational Meetings, Tips on First Jobs, Groups to Join<br />Use the Advance Search option to search for people who 1) have a job you want 2) work for a company/industry you’re interested in 3) is an alum from any school you’ve attended <br />
  24. 24. Researching and Prepping for Interviews<br />People who will be meeting: facts about education/work experience, interests, personal connections<br />Company you’ll be interviewing with: information, current news, industry knowledge<br /> Insider information<br />
  25. 25. Company Pages<br />What can this page tell you? <br />A LOT! <br />
  26. 26. Cool Applications: Company Buzz<br />
  27. 27. Other Cool Apps <br />Reading List by Amazon<br />Slideshare<br />Events<br />
  28. 28. Connect Linkedin with Other Efforts<br />E-mail signature:<br />Jeffrei Cliftonjeffrei.clifton@gmail.comConnect with me on LinkedIn: www.linkedin.com/in/jeffrei<br />Business cards<br />Google pages<br />
  29. 29. Resources I Used (and so can you!)<br />Linkedin Grad Guide: 1<br />Linkedin Grad Guide: 2<br />Linked in for Job Seekers<br />Socialsignal.com<br />Mashable<br />Recruiting Survey<br />
  30. 30. Thanks For Listening!<br />Connect with me on: <br />Linkedin- Jeffrei Clifton<br />Twitter- thegirljeff<br />Tumblr- thegirljeff<br />Facebook*- Jeffrei Clifton<br />*Only if I actually know you and we are, in fact, friends …<br />

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