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UX + BA: Working Together in Harmony - #LeanUX14

By combining the efforts of business analysis and user experience design, building efficient, easy to use software that achieves the goals of both the business and the users is easier. User Experience and Business Analysis are two disciplines that apply analysis and design thinking during the product and software development process. Both roles are unique and the people that fill them have different strengths, but often times the roles overlap. In this talk, we'll explain how we worked through UX/BA clashes, what we learned from those experiences and provide you with new strategies to take back to your workplace that will help you to improve the collaboration across your teams and ultimately create a better product.

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UX + BA: Working Together in Harmony - #LeanUX14

  1. 1. #LeanUX14 UX + BA Working Together In Harm<3ny Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg @playfulpixel @_themaj
  2. 2. #LeanUX14 @playfulpixel @_themaj "The world isn't interested in the storms you encountered, but whether or not you brought in the ship.” ! - Raul Armesto Thoughtful Quote, No. 1
  3. 3. #LeanUX14 @playfulpixel @_themaj “Now we had a chance to meet this young man, and boy that's just a straight shooter with upper management written all over him.” ! - Bob Slydell Requisite Quote From Pop-Culture, No. 1
  4. 4. Jacklyn Burgan “JB” Aaron Majcher “Maj” Pictures of Attractive Speakers, No. 1 and No. 2 #LeanUX14 @playfulpixel @_themaj
  5. 5. #LeanUX14 @playfulpixel @_themaj “Successful design projects require effective collaboration and healthy conflict.” ! - Dan M. Brown Thoughtful Quote, No. 2
  6. 6. #LeanUX14 The thoughts and voice of the business. ! Spreadsheets > Sketchpads Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg @playfulpixel @_themaj
  7. 7. #LeanUX14 The eyes, ears, nose and sixth sense of the users. ! Mind mapping > Piles of documentation ! Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg @playfulpixel @_themaj
  8. 8. #LeanUX14 …It’s complicated. Photo: http://www.bhmpics.com/wallpapers/george_washington_bridge_2-1920x1200.jpg @playfulpixel @_themaj
  9. 9. UX + BA Disciplines UX: Field research Face to face interviewing Creation and administering of tests Documentation of personas and findings Product design Interaction design Information Architecture Usability Prototyping Interface layout Interface design Visual design Presentation and speaking Working tightly with programmers Brainstorm coordination Company culture evangelism Communication to stakeholders Taxonomy creation Terminology creation Assist with copy writing Feature writing Requirement writing BA: Gathers and writes business requirements Prioritizes business requirements Business plan Product road-map Functional requirements Technical specifications Data models Business cases, use case scenarios Reports Liaison between users, stakeholders and development team Identify opportunities for improvement Organizes and holds UAT Identify project milestones Monitor project progress Build vs. buy analysis Gap analysis Cost analysis Skills analysis Acts as the product manager Acts as the project manager Creates functional specification documents: screen mockups, flowcharts, etc. #LeanUX14 @playfulpixel @_themaj
  10. 10. Pop-Culture Quote, No. 2 Photo: http://www.flickr.com/photos/kanakuk/4786917418/ Another good trust quote:“Trust is like a mirror, you can fix it if it's broken, but you can still see the crack in that mother fucker's reflection.” ! ― Lady Gaga! #LeanUX14 @playfulpixel @_themaj “Never trust anything that can think for itself if you can’t see where it keeps its brain.” ! - J.K. Rowling
  11. 11. Bubbles! Clearly define roles and responsibilities Get a coffee Expose your vulnerabilities Check your ego Cookies Show you care #LeanUX14 @playfulpixel @_themaj Compromise Talk Co-attend meetings Overshare Avoid the urge to assume Chill with the jargon Memes Smile Educate Ask questions
  12. 12. How to Work with Bastards If a bunch of kids from Staten Island could do it, so can you. ! R.I.P. ODB 11/15/68 - 11/13/04 Photo: http://en.wikipedia.org/wiki/Ol'_Dirty_Bastard #LeanUX14 @playfulpixel @_themaj
  13. 13. More Bubbles! Look inward Keep a record Keep it to yourself Get some emotional distanceVoodoo doll Get to know them (see previous slide) #LeanUX14 @playfulpixel @_themaj Figure out what motivates them Find something in common De-escalate (avoid an arms race) Keep it in context
  14. 14. #LeanUX14 @playfulpixel @_themaj “Build, measure, learn.” ! - Eric Ries The OG of Lean AND a Whiteboard - on ONE slide, ooh my!
  15. 15. “All right, stop, collaborate and listen.” ! - Vanilla Ice Photo: http://img2.ruliweb.daum.net/mypi/gup/136/3596_1.jpg #LeanUX14 @playfulpixel @_themaj Last One, We Swear: Pop-Culture Quote, No. 3
  16. 16. UX BA Personas, UX Research, Prototypes, IA Roles & Goals, Business Requirements, Process Flows, IA User Journey Process Flow Story Mapping A B C D Iteration Planning 1 2 3 4 MVP Planning Release Planning Inspired by Nan Chu from ThoughtWorks.Inspired by Nan Chu from ThoughtWorks. #LeanUX14 @playfulpixel @_themaj
  17. 17. UX Inspired by Nan Chu from ThoughtWorks. BA Branding Assets Style Guide Interaction Guide ! ! ! ! ! ! User Testing Value Statement Wireframe Interactions} Cross Functional Requirements System Integration Dependencies Business Constraints Industry Regulations ! ! ! ! ! ! ! User Acceptance Testing Narrative Acceptance Criteria Dependencies { As a... I want... So that... #001 Story Creation Development / QA Release #LeanUX14 @playfulpixel @_themaj
  18. 18. It is impossible to be Lean until you’ve removed your interpersonal Waste (muda). ! ! ! #LeanUX14 @playfulpixel @_themaj
  19. 19. So, to recap: ! ! ! #LeanUX14 @playfulpixel @_themaj
  20. 20. 2 Disciplines 1 Product BAs are the voice of the business and UXers bring multiple perspectives together to form a cohesive view; to be successful both should be involved in all stages of the product’s lifecycle. #LeanUX14 @playfulpixel @_themaj
  21. 21. Understand Roles and Responsibilities Yes, the roles are very similar, and often overlap, but this provides learning opportunities on both sides, so that the team can be more effective and efficient. #LeanUX14 @playfulpixel @_themaj
  22. 22. You can't do shit without trust. Don't be afraid to try different ways to engage with your teammates. #LeanUX14 @playfulpixel @_themaj Establish Trust
  23. 23. #LeanUX14 @playfulpixel @_themaj Superheroes
  24. 24. Sometimes people are bastards and you can't change that, but you can learn to work with them by spending time together and getting to know them. #LeanUX14 @playfulpixel @_themaj Learn to Work with Bastards
  25. 25. You never really know what's going to come of intensely difficult work situations. Sometimes, a bastard might just become your best friend. #LeanUX14 @playfulpixel @_themaj Awww
  26. 26. Thank you. #LeanUX14 @playfulpixel @_themaj