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Marketing the Out-of-Home (OOH): ,[object Object]
Introduction ,[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Three-Dimensional
Introduction ,[object Object],[object Object]
Closer look to the Outdoor ,[object Object]
Closer look to the Outdoor ,[object Object]
Closer look to the Outdoor ,[object Object]
Closer look to the Outdoor ,[object Object]
Advantages of Outdoor ,[object Object]
[object Object],[object Object],Wide coverage of local markets 覆蓋範圍廣大
[object Object],Frequency 出現次數 30-Day~!!! 日睇夜睇 … 你仲唔買？
[object Object],Geographic flexibility 地理靈活性
[object Object],Creativity 創意
[object Object],Ability to create awareness 令人注目及驚喜
Disadvantages of Outdoor ,[object Object]
[object Object],[object Object],Waste coverage
[object Object],[object Object],Limited message capabilities
[object Object],Wearout
[object Object],Cost
[object Object],Measurement problems
In Sum ,[object Object],[object Object],[object Object]
Marketing the Indoor ,[object Object]
McDonald’s
Point-of-Purchase defined ,[object Object]
Point-of-Purchase defined ,[object Object],[object Object],[object Object]
Objective ,[object Object],[object Object]
Objective - 四大目標 ,[object Object],[object Object],[object Object],[object Object]
Types of POP and displays ,[object Object],[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
Types of POP and displays: ,[object Object],[object Object]
The Business Market for POP ,[object Object],[object Object]
The Business Market for POP ,[object Object],[object Object],[object Object]
Asia-Pacific 2005 - POP ,[object Object]
The Business Market for POP ,[object Object]
The Challenge of Indoor ,[object Object]
Message Coordination ( 內容協調 ) ,[object Object]
Message Coordination ( 內容協調 ) ,[object Object]
Message Coordination ( 內容協調 ) ,[object Object]
Message Coordination ( 內容協調 ) ,[object Object]
Message Coordination ( 內容協調 ) ,[object Object],[object Object],[object Object]
Message Coordination ( 內容協調 ) ,[object Object],[object Object],[object Object]
Media Coordination ( 媒體協調 ) ,[object Object],[object Object]
Media Coordination ( 媒體協調 ) ,[object Object],[object Object]
Media Coordination ( 媒體協調 ) ,[object Object],[object Object]
Media Coordination ( 媒體協調 ) ,[object Object],[object Object]
For Example ,[object Object],[object Object]
For Example ,[object Object],[object Object],[object Object]
For Example ,[object Object],[object Object],[object Object]
Marketing the Transit ,[object Object]
Transit Advertising ,[object Object]
Transit Advertising Types of Transit
[object Object],[object Object],Inside cards
[object Object],Outside posters
Outside posters – Mobile Showcase ,[object Object]
Station, platform, and terminal poster ,[object Object]
Station, platform, and terminal poster ,[object Object]
Advantages of transit advertising ,[object Object]
Exposure ,[object Object]
Frequency 次數 ,[object Object]
Timeliness 時間性 ,[object Object]
Geographic selectively 地區性選擇 ,[object Object]
Cost ,[object Object]
Disadvantages of transit advertising ,[object Object]
Image factors ,[object Object]
Reach ,[object Object]
Waste coverage ,[object Object]
Copy and creative limitations ,[object Object]
Mood of the audience ,[object Object]
Mood of the audience ,[object Object]

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