Please share this video with anyone who may be interested!
Watch all our webinars: https://www.youtube.com/playlist?list=PL4dDQscmFYu_ezxuxnAE61hx4JlqAKXpR
In this webinar:
● Basic social media strategies for non-profit organizations
● Defining your goals & improving your content
● Using analytics to your advantage
● Making use of available tools in order to expand your audience and ensure your voice is heard online.
View the video: https://youtu.be/Z3oJwaxSnhg
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Social Media for Non Profit Organizations - What You Need to Know!
1. Social Media For Non-Profits
What you need to know!
CANADIAN CANCER
SURVIVOR NETWORK@survivornetca
2. Overview
• What are your goals & available resources?
• Analytics
• Twitter strategies
• Facebook strategies
• Other platforms
• Useful tools
• What works & what doesn’t
• Q&A
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3. Where do you stand?
What are your goals, available
resources, & target audience?
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4. What are your goals?
• Who are you trying to engage? Why?
• Generating awareness for a specific
cause/event
• Reaching as many people as possible
• Contacting politicians/decision makers
• Defining social media goals is very important
to keep you on track!
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5. What tools are at your disposal?
• Dedicated communications or
social media employee
• Social media/analytics budget
• Original content
• Existing social media accounts
• Experience with social media
• Webinars and workshops on
social media
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6. How to engage your audience?
• What is “engagement”?
• News articles
• Graphics
• Links
• Videos, photos
• Original content
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7. Analytics
• Analytics give you insight
• Built-in analytics are very useful
• Engagement Rate
• Clicks + likes + RTs + replies + follows /
impressions = engagement rate
• A “good” engagement rate is somewhere
between 0.005 and 0.01 (0.5% and 1%) per
tweet (according to Dasheroo)
• This is also true for other platforms like Facebook
• Take a look at your analytics - just aim to increase the
numbers, not hit a certain target
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9. Twitter
A good tweet has:
• #Hashtags
• Graphics/Images
• Links
• Moderation
• Anatomy of a tweet
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Time &
Date
Simple graphic
Link
Hashtag
10. Twitter
Posting habits are very important:
• Timeliness is key
• General rule is NO MORE than once
per hour
• Best times to tweet - sometime
between 11am and 1pm local time
• Consistency, consistency, consistency!
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11. Twitter
What NOT to do:
• Inconsistent posting
• Spamming (Tweets/Retweets)
• Too many hashtags
• Reposting your content
• No call to action
• Mixed/muddled messaging
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12. Facebook
• Largest user base by far
• Pay to reach a wider audience -
can be very useful if you have $$
• Manage your organization
through your personal account
• Network that is the most
‘personal’
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13. Facebook
Try to avoid:
• Spamming - 1 post per day is your
best bet
• Don’t only use Facebook - not all
your ‘likes’ see your content
• Inconsistent posting
• Reposting/no original content
• Bad formatting
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Socialbakers, 2015
14. Facebook
Take advantage of new trends!
• You can now react to posts
with love, haha, wow, sad,
and angry instead of just
“like”
• Could change how we view
analytics
• Is a “love” better than a
“like”?
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Socialbakers, 2015
15. Mobile Apps
• Great for engaging followers, creating ‘buzz’
during events
• Instagram
• Vine
• Periscope
• Snapchat
• Not everyone will have uses for these networks
• If you have the content - use them!
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16. Linkedin
• ‘Professional’ version of
Facebook
• Company and personal profiles
• Professional environment
• Job postings & resumes
• Very large network, growing
consistently
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17. Pinterest
• Great for specific audiences
• Has ‘boards’ for any topic
• Directs traffic to the source of the
image
• Another fast growing network
• Predominantly female user base
• If you have original content, use this!
• Great for infographics --->
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18. My 3 C’s of Social Media
onsistency
onscientiousness
urrency
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19. Useful Tools
Pu.ush for screen captures
Dropbox for file syncing
Evernote or Google Drive for
notes and presentations
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20. Useful Tools
Bit.ly for link shortening
Dashlane for password
management
Buffer, Hootsuite for
management/scheduling
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21. Useful Tools - Canva
• Canva is an amazing tool
• Custom graphics
• Pre-sized graphics for different
platforms
• Templates, photos, text, backgrounds
• Very robust - the only limit is your
imagination
• It’s FREE!
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22. Useful Tools - Tweetdeck
• Support for multiple twitter
accounts
• Customized timelines
• Real-time updating
• Night/day mode
• Filters for certain terms/phrases
• Lists are easily accessible
• Tweet scheduling
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23. Google Alerts
• We use these every day at CCSN
• News & events
• Tailored to very specific or very
general content
• Saves time
• Learns what you like/don’t like
• Updates once a day, once a week
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24. Things to remember!
• Clear, concise messaging
• Well-made graphics/images
• Consistent presence
• Links/call to action
• Easy to get involved
• Story-based messaging
25. Do NOT do these things!
• Spamming
• Inconsistency
• No call to action
• Responding to hate/trolls
• Text-only
“If it doesn’t take effort, it probably
isn’t worth posting.”
26. Other Useful Resources
• Nonprofit Tech For Good
• Webinars, articles, tips &
tricks
• Buffer Blog
• Hootsuite Blog
• Social Media Examiner
• Dasheroo
• Tech Soup
• Pexels - free stock photos
27. Overall message:
● 3 C’s - be consistent, conscientious, & current.
● Use every tool available to your advantage.
● Moderation is key.
● If it doesn’t take effort to post, it isn’t worth posting.
CANADIAN CANCER
SURVIVOR NETWORK@survivornetca
28. Questions?
Contact Me
Email: mhandy@survivornet.ca
CCSN Contact Information
Canadian Cancer Survivor Network
1750 Courtwood Crescent, Suite 210
Ottawa, ON K2C 2B5
Phone: 613-898-1871
Email: info@survivornet.ca
Website: www.survivornet.ca
Blog: www.jackiemanthornescancerblog.blogspot.com
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29. Reminder:
This webinar will be available to watch on our
website tomorrow. Share with those who could
not attend!
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