Converting Research Findings in to Business Speak

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Presented at Web Directions 08. The presentation discusses how to use design tools to embed ethnographic research in to the business.

Business Education

Converting Research Findings in to Business Speak

What I hope to share… ,[object Object],[object Object],[object Object]

Design Research Ethnographic Behavioural Evaluative Interactional Structural

Brought in at the end, to being involved in the planning phase… Ethnographic Behavioural Evaluative Interactional Structural

Problems & solution, to patterns & opportunities… Ethnographic Behavioural Evaluative Interactional Structural

Example - MND ,[object Object],[object Object]

Example - Vogue Pattern: People have different buying cycles for “events” versus normal clothing. Events fall into a broad range of categories, such as school reunions, new years eve, engagement parties, weddings etc.  Opportunity: Make suggestions on event based fashion.

One page, one site, to a long term strategy… Ethnographic Behavioural Evaluative Interactional Structural

One discipline, one design team, the business… Ethnographic Behavioural Evaluative Interactional Structural

Shared Understanding & a shared vocabulary

Feature Analysis Matrix Business Listings Competitor/Peer Review

Design Tools – Learnings (So Far) ,[object Object],[object Object],[object Object],[object Object]

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Notes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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