1. Traditional Marketing
Vs.
E-Marketing
Presenting By-
Amit Ranjan
Sangya
Pooja
Nisha

3. WHAT IS TRADITIONAL MARKETING?
 Traditional Marketing is a common marketing method.
 Traditional Marketing require a substantial time and budget to
get the desired result.
 The various media for traditional marketing are: TV and Radio,
Newspaper, Magazines, Posters and Billboards, Mailers or
Flyers.
 Traditional Marketing method will usually use it's product or
service unique point to differentiate itself from it's competitors.

4. Hoardings
Magazines
TV/Radio
Print media, etc.
Traditional Marketing`s Tools

5. Billboards are a great innovative use of
unoccupied space viewable by a large diverse
group.
However, they are great for one thing:
advertising to everyone on the road. There is
only few broad targeting options with billboards
mostly based around amount of traffic. So, how
do you track effectiveness?
Traditional Marketing Tools #1

6. Magazine advertising is another great method to
reach your audience. Magazines provide many
more targeting options
but can you truly track effectiveness? To track
your effectiveness you would have to be able to
determine the following: How many people
viewed the magazine (not just subscribers, but
all viewers)?
Traditional Marketing Tools #2

7. TV and Radio advertising is another great advertising
method that offers additional targeting options.
TV and Radio are wonderful mediums because you
can catch viewers when they are most focused.
However, there are still limitations with tracking
effectiveness.
To track effectiveness you would need to determine
the following: How many listeners/viewers (number of
viewers/listeners that are actually listing to one media
device)? How many people processed the message
and reacted? How many people requested information
or purchased from advertiser (conversion)?
Traditional Marketing Tools #3

8. Print media are lightweight, portable,
disposable publications printed on
paper and circulated as physical
copies in forms we call books,
newspapers, magazines and
newsletters. They hold informative
and entertaining content that is of
general or special interest.
Traditional Marketing Tools #4

11. WHAT IS E-MARKETING?
 E-Marketing, is the marketing of products or services over the
Internet.
 E-Marketing uses tools such as social media marketing, local
directory listing, and targeted online sales promotions.
 Internet marketing is inexpensive when examining the ratio of
cost to the reach of the target audience.
 E-Marketing allows consumers to research and to purchase
products and services conveniently

12. Advantages Of E-Marketing
• One to one approach
• Different content by choice
• Geo- marketing
• Relatively inexpensive
• Global business

13. Disadvantages Of E-Marketing
• Illegal or unethical practices
• Physical demonstration and needs to be
tangible
• Transparency

14. Methods and Channels

15. Email Marketing
• Email marketing is promoting products through the
use of email
• There are 2 main ingredients to an effective email
marketing campaign
• They are to build a large list of people you can email
and to write great emails
• The emails should be packed with free value and
they should move people to buy what you’re trying
to sell

16. Blogging
• Yet another but important and crucial marketing trend
that has brought a huge aberration in our society
• Blogger was launched in 23rd
Aug. 1999. Blogging as an
ardent marketing tool has really blossomed in the last
some years
• Businesses, companies and even sup1erstar now use
blogging system for huge promotion

17. Pay per Click Marketing
• You have to pay for PPC ads.
• You target certain words and then when those words
are searched for on a search engine such as Google
your ad will appear.
• But you do have to pay every time your ad is clicked on.
• You need to make sure you do your homework and find
out how to effectively use PPC.
• Otherwise you can easily lose a lot of money in a short
amount of time.
• But if you do learn how to use PPC effectively then you
can make a lot of money just as fast

18. Social Media Marketing
• Social media is very popular right now and it’s only getting
more popular
• You can tap into that popularity by using social media to
sell your products
• Just make sure you don’t SPAM people. In fact, you
shouldn’t use any social media to directly sell anything
• Just use social media to direct people to other sites where
you can then hit them with a sales pitch

19. DIGITAL MARKETING
• With regards to the Internet, this is the promoting of
brands using all forms of online digital advertising
channels to reach consumers
• This includes video channels, Internet Radio, mobile
phones, display or banner ads, digital outdoors, and any
other form of digital media.

20. E-MARKETING
VS
TRADITIONAL MARKETING

21. E-MARKETING VS TRADITIONAL MARKETING
#1
 E-Marketing is inexpensive while
traditional marketing is expensive
and requires huge investment .
 The Internet deal procedure is well
thought of delivering goods
traditional deal procedure, which is
done as a real time deal, and
therefore a lack of product.

22. E-MARKETING VS TRADITIONAL MARKETING
#2
 E-Marketing is the product of the
meeting between modern
communication technologies
whereas traditional marketing remain
to be stagnant.
 The return on investment (ROI) from
E-Marketing can far exceed that of
traditional marketing strategies.

23. FUTURE OF E-MARKETING.
 Online marketing has now been spiraling almost at a break-
neck speed.
 Online marketing has gained a definite dimension with the
added techniques like Pay Per Click, Search Engine
Optimization, Press Releases, Web Banners, Link Campaign,
Viral Marketing, Blogs etc.
 Social Media like: Face book, Twitter and YouTube believe it to
be one of the next big steps.
 Online marketing is indeed affirmative and there is hardly any
doubt about the fact.
 The most beneficial part of online marketing is perhaps the
easy accessibility.