This document provides top 10 tips for effective media buying strategies. It recommends starting advertising early if unknown, using a mix of media including digital, using targeted bursts of advertising to meet goals, avoiding broad time slots, using Sunday newspaper editions with higher readership, choosing 30 second TV and radio ads for value along with 15 second bookends, getting messaging outside of cluttered areas, knowing political rates may not be lowest, targeting buys based on who needs convincing based on geography, demographics and psychographics, and customizing buys to strengths and weaknesses.