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Social Media In A Down Economy

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Presentation given by myself and Nick Huhn and the Social Media Club Louisville gathering on 3/24/2009

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03/22/09   Smart Marketing in a Down Economy with Social Media Brendan Jackson | Nick Huhn Social Media Club Louisville, KY March 24, 2009
Why Social Media? Why now? "Brands that increase (marketing) during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."     - Marketing Your Way through a Recession (March 3, 2008)
03/22/09 ,[object Object],[object Object],[object Object],[object Object],Objectives
03/22/09 ,[object Object],[object Object],[object Object],[object Object],What is Social Media?
03/22/09 "Content is king" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
03/22/09 Expand your digital footprint ,[object Object],[object Object],[object Object],[object Object]
Tactical examples ,[object Object],[object Object],[object Object],[object Object]
03/22/09 What’s My ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
03/22/09 Tying It All Together ,[object Object],[object Object],[object Object],[object Object],[object Object]
03/22/09 Where Do I Start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media In A Down Economy

  • 1. 03/22/09   Smart Marketing in a Down Economy with Social Media Brendan Jackson | Nick Huhn Social Media Club Louisville, KY March 24, 2009
  • 2. Why Social Media? Why now? "Brands that increase (marketing) during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."     - Marketing Your Way through a Recession (March 3, 2008)
  • 3.
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