2. Summary
The iyzico Founder Team is looking for Capital of 700k € to
build a Payment Plattform and launch the first Product
iyzigate in turkey.
What we will deliver ?
- Implementing the Payment Options to Plattform
- Launch iyzigate Product
- Open up Office in Istanbul and building up Sales Team
- Get first 50 Merchants Live and Break Even
What is our Offer?
20 % of the Company
3. What is iyzico?
iyzico will be the first Technical Payment Processing Platform in
Turkey for all Payment Methods, only focus on the B2B relationship
to all Industries (retail, travel, digital, gaming etc.) and sees its main
task in making the life easier for online and offline merchants.
4. Iyzigate is a payment gateway product which administrates all the
different Payment Methods over different channels and
countries, delivers detailed and transparent and realtime
Reportings, Fraud-Prevention-Services and offers additional Tools
to optimize the Check-Out Experience to increase sales.
What is iyzigate?
One Integration for all Payments
Security (PCI, Fraudmanagement)
Multichannel – Payment (Web,
Mobile, Call Center, Offline)
Realtime and Individual Reporting
Conversion Optimization Tools
5. What will iyzigate solve?
Missed
Transparent and
Detailed Reporting
Separate Integrations for all
different Payment Methods
Missed Multichannel
Solution for Payments
Complicated
Check Out´s = Dropouts
Complexity in adding
new Payment Methods
Expanding to and
out of Turkey
6. How we will earn Money with iyzigate?
• Earning per Thx and a monthly Fee for SME´s
• Commission for Credit Card Usage
• Commission for Alternative Payment Option Usage
• Extra Fee´s for Value added Services
• Offering iyzigate as whitelabel Plattform for international
PSP´s
SME KAM
14,90 €
2 % 1 %
0,- €Monthly Fee
Thx Fee %
7. How iyzico will develop?
The Figures only covers the P&L of the Product iyzigate. Additional Products will
bring upside revenues to the iyzico-Business.
2013 2014 2015 2016 2017 2018
P&L iyzigate
Profit/Loss Revenue Total Costs
8. How iyzico will develop?
0
5
10
15
20
25
30
35
40
2013 2014 2015 2016 2017 2018
FTE Plan
FTE´s
end of 2013 end of 2014 end of 2015 end of 2016 end of 2017 end of 2018
Transaction and Live Merchants
Live Merchants Total Thx over iyzigate
9. Turkey and Internet?
• 6th biggest internet population in Europe, after Germany, Russia, UK,
France, and Italy
• internet users represent the 3rd highest engagement, after the
Netherlands and UK.
• Turkey has the 2nd highest number of Facebook users in Europe after
UK and the 2nd highest Twitter reach in Europe after the Netherlands
10. E-Commerce in Turkey?
Turkish e-commerce market has shown tremendous progress, growing
42% year over year since 2004, reaching TRY 35.3 billion 2011 (around USD
21 billion). Combined with the fact that e-commerce penetration is
estimated to be around 25%, there is still room for growth.
Hardfacts 2011
Online Merchants:
48.000
Trade Volume:
USD 21 (billion)
Transactions:
134,800,000
Growth to previous Year:
46 %
11. Tahsin
Isin
DOB: 01.08.1976
Actual:
Founder and CEO
of Payintelligent
Co-Founder & CTO
Barbaros
Özbugutu
DOB: 06.08.1977
Actual:
Country Manager
Klarna Germany
Co-Founder & CEO
Taner
Ortakasapbasi
DOB: 01.06.1979
Actual:
Founder ay-go.de
CEO BSS Telemarketing
COO
Team
Experience:
• > 8 Yearsin Payments
(Firstdata,TeleCash, Klarna)
• > 10 Yearsin Leadership
• Build up Klarna Germany
from scratch as Country
Manager
Connections:
• Connected to several turkish
& InternationalMerchants
(Ciceksepeti, markafoni,
Limango, Trendyol, Spotify
etc.)
Experience:
• > 8 Yearsin Payments
(Click and Buy)
• > 6 Yearsin Leadership
• CEO payintelligent.de
• Build already a Payment
Gateway for a German PSP
(Ratepay)
Connections:
• Microsoft, Skype, Nintendo
Experience:
• Supplier of Telemarketing
Services for PSP´s
• Founderof bumucom.de, ay-
go.de, bss-telemarketing.de
• Social Media an Mobile
Applications
Connections:
• Very good connectd in the
Payment Industry
12. Where we are in the Process?
Start-
Up GatheringaTeam
RaisingCapital
DefiningBuisnesplan
BuildingPrototype
Execution
Profitability
Today
Start 2013
Scale+
International
+newProducts
(iyzimobiletc.)
RaisingCapital
- First Commitments from BA for Invest in iyzico
- In deeper negotiations with strategic Partners (International PSP´s)
- 2nd Round Founding (ca. 2 Mio €) for going International (MEA Region) and
Launching the 2nd Product iyzimobil which will be a Square Clon – according
Plan Q3 2014
