Talk on "Marketing Man takes off his Tie: Customers, Communities and Communication" by Peter Reader at IWMW 2007.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2007/talks/reader/
digital marketing , introduction of digital marketing
Marketing Man takes off his Tie: Customers, Communities and Communication
1. Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication
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11. Peter Reader, Director of Marketing and Communications University of Bath Marketing Man takes his tie off: Customers, Communities and Communication