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I've got this idea for an app

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Slides for talk on "I've got this idea for an app" given by Christopher Eddie in a workshop session at UKOLN's IWMW 2012 event held in the University of Edinburgh on 18-20 June 2012.

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I've got this idea for an app

  1. 1. IWMW 2012I’ve got this ideafor an appChristopher EddiePublic Affairs Directorate18 June 201214 September 2010 Page 1
  2. 2. let’s start at the beginning Page 2
  3. 3. Page 3
  4. 4. wide-eyed, blue sky optimism Page 4
  5. 5. design a one size fits all or for specific devices? Page 5
  6. 6. Page 6
  7. 7. we have an ace in the hole Page 7
  8. 8. what do I know about apps? Page 8
  9. 9. this is a good book on the subject Page 9
  10. 10. here’s the most important thing I read in Tapworthy Page 10
  11. 11. I’m microtasking Page 11
  12. 12. I’m local Page 12
  13. 13. I’m bored Page 13
  14. 14. which category should our app come under? Page 14
  15. 15. and then…Who is the audience for the app?What are their motives and goals?What are the actions they’ll take in the app?Why do they want to do it on their iPhone or iPadand not just on a website? Page 15
  16. 16. so who is going to make it? Page 16
  17. 17. look for the developer Page 17
  18. 18. draw up the list of features Page 18
  19. 19. choose the developer Page 19
  20. 20. Page 20
  21. 21. Page 21
  22. 22. Page 22
  23. 23. ask Apple’s opinion Page 23
  24. 24. kill your darlings Page 24
  25. 25. the immoveable object… Page 25
  26. 26. compromise… Page 26
  27. 27. get started Page 27
  28. 28. plan and schedule Page 28
  29. 29. Page 29
  30. 30. get designing Page 30
  31. 31. Page 31
  32. 32. Page 32
  33. 33. Page 33
  34. 34. Page 34
  35. 35. Page 35
  36. 36. use free resources Page 36
  37. 37. Page 37
  38. 38. Page 38
  39. 39. paper design Page 39
  40. 40. Page 40
  41. 41. Page 41
  42. 42. Page 42
  43. 43. Page 43
  44. 44. Page 44
  45. 45. ask Apple’s opinion again Page 45
  46. 46. compare designs to reality Page 46
  47. 47. sit down with developer Page 47
  48. 48. Page 48
  49. 49. UX and step throughs Page 49
  50. 50. Page 50
  51. 51. Page 51
  52. 52. gathering new content Page 52
  53. 53. track content Page 53
  54. 54. Page 54
  55. 55. Page 55
  56. 56. organise content Page 56
  57. 57. Page 57
  58. 58. Page 58
  59. 59. Page 59
  60. 60. download size Page 60
  61. 61. begin to build Page 61
  62. 62. web interface to upload content Page 62
  63. 63. Page 63
  64. 64. Page 64
  65. 65. Page 65
  66. 66. testflight Page 66
  67. 67. Page 67
  68. 68. pixel precise design Page 68
  69. 69. Page 69
  70. 70. Page 70
  71. 71. Page 71
  72. 72. Page 72
  73. 73. Page 73
  74. 74. Page 74
  75. 75. Page 75
  76. 76. Page 76
  77. 77. refine design Page 77
  78. 78. Page 78
  79. 79. Page 79
  80. 80. Page 80
  81. 81. Page 81
  82. 82. Page 82
  83. 83. Page 83
  84. 84. use existing iPhone elements Page 84
  85. 85. Page 85
  86. 86. Page 86
  87. 87. Page 87
  88. 88. bringing in live content Page 88
  89. 89. Page 89
  90. 90. find and use ‘free’ assets Page 90
  91. 91. Page 91
  92. 92. Page 92
  93. 93. test Page 93
  94. 94. Page 94
  95. 95. crash reports Page 95
  96. 96. Page 96
  97. 97. jump through Apple’s hoops Page 97
  98. 98. proof read Page 98
  99. 99. test again Page 99
  100. 100. Page 100
  101. 101. refine design again Page 101
  102. 102. Page 102
  103. 103. getting ready for App Store Page 103
  104. 104. graphics for App Store marketing Page 104
  105. 105. Page 105
  106. 106. icons, screenshots, @2x Page 106
  107. 107. Page 107
  108. 108. Page 108
  109. 109. Page 109
  110. 110. pricing Page 110
  111. 111. Page 111
  112. 112. marketing Page 112
  113. 113. Page 113
  114. 114. Page 114
  115. 115. go live Page 115
  116. 116. in the App Store Page 116
  117. 117. Page 117
  118. 118. Page 118
  119. 119. monitoring app sales/ranking Page 119
  120. 120. Page 120
  121. 121. where’s my money? Page 121
  122. 122. Page 122
  123. 123. success Page 123
  124. 124. Page 124
  125. 125. what worked/what didn’t Page 125
  126. 126. Page 126
  127. 127. Page 127
  128. 128. Page 128
  129. 129. Page 129
  130. 130. App wisdomThink big but build smallThe best apps give users elegant solutionsto precise needsThe best apps give users just enough to dowhat they needSkills and charisma set apps apart Page 130
  131. 131. App(le) wisdomRead the Apple app interface guidelines…the iPhone sells well for a good reason, it isintuitive…you may think itll be fun to reinvent the wheelwith a byzantine interface but realistically themajority of app users wont Page 131
  132. 132. But it’s not just the appremember - marketing goes hand in hand withfeature development,it could be the greatest app in the world but ifno one knows about it how will it sell? Page 132
  133. 133. If only I’d known Page 133
  134. 134. Page 134
  135. 135. what next? Page 135
  136. 136. would I do it again? Page 136
  137. 137. thank you Page 137
  138. 138. want a demo? Page 138

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