2. MobileMarketingMagazine.com
Mobile Marketing logo
consistency
Visually, the
advertisements make
the page more visually
appealing
Interactive features but no
comments on many
articles. MMM should
instigate comments from
‘spectators’ as many might
not comment first but may
join in.
Technological jargon –
Implying there is a
shared understanding
between journalist and
reader. e.g. ‘WP8’
Desktop isn’t decreasing
but mobile is rapidly
increasing:
J.P Morgan, 2011 – 18%
of smartphone users,
82% non-smartphone
users.
Browsing = 10th ranking
use.
http://mobilemarketingmagazine.com/instagram-comes-windows-phone-8-app-camera/
Instagram launched
October 2010.
Links to similar articles
that reader may like

3. MobileMarketingWatch.com
Mobile is revolutionising the
digital industry, one third
indicated that smartphones
were the most important
device for their banking needs.
Implied shared understanding
of digital businesses, e.g.
xAd/Telemetrics Mobile Path to
Purchase
Journalist personalises it,
shows his great contribution
to website, implying his
expertise. Also links to his
personal profile
Social media links
encourage more viewers
and give the option of
some of the top relevant
ones, incl. LinkedIn as
those in the digital
industry may promote
the article for a
specifically digitallyeducated audience
Encouraging ‘likes’ on
Facebook, effective as
they are already on the
site, increasing their
chances of viewing again.
It is 5 times harder to
gain a new consumer
than retaining one