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What Makes Research News?How to Get Journalists’ Attention                         NACHRI               St. Louis - March ...
Why Is It So Bad?
Who Covers Health?In a national survey of U.S. health and medical journalists:    • Nearly 70% had at least a bachelor’s d...
Who are Today’s Media, Really?
Who are Today’s Media, Really?
What is Reuters Health? THREE WIRES COVERING 110 STUDIES EACH WEEK                Reuters Medical News  Keeps physicians, ...
How Reuters Health Chooses            Stories• Impact factor• Likelihood of changing behavior/clinical practice• Strength ...
How Reuters Health Covers Stories
How Do Others Cover Stories?          Schwitzer G. How do U.S. journalists cover treatments, tests, products,          and...
How to Get Reporters’ AttentionFrom: System AdministratorTo: Oransky, Ivan (M Edit Reu Hlth)Subject: E-mail Quota Warning ...
Improving Press ReleasesAcademic medical centers issue a average of 49 press releases/yearAmong 200 randomly selected rele...
Pitch Less, Tip More
Show Context
Show Context
Show ContextIt may take decades before ocean acidification’s effect onmarine life shows itself. Until then, the past is a ...
What Kinds of Releases Do Well?10 Most-Visited Stories on EurekAlert! in 2011 1. Genetic research confirms that non-Africa...
What Kinds of Releases Do Well?10 Most-Visited Stories on EurekAlert! in 2011 6. Walking through doorways causes forgettin...
Help Reporters Move Upstream
Use Social Media to Develop Relationships             with Reporters
How Sources Develop Relationships with     Reporters – and Vice Versa
Use Twitter• Follow reporters to see what they’re  interested in• Don’t use it to send the same press release  to 30 repor...
Avoid Disease of the Month
Use Embargoes Wisely
Use Embargoes Wisely
Avoid Jargon• Talk to me like I’m your smart 14-year-old  nephew
Use Anecdotes Carefully• Is the story representative?• Does the source of the story have any  conflicts?
Watch Your Language• Lifestyle/diet – are they randomized  controlled trials, or just observational?• If observational, ma...
Get to Know AHCJ
Get to Know AHCJ• >1,200 members in every U.S. state, >25 countries• Strict membership guidelines: Journalists only• Annua...
Let’s Work to Avoid This
Contact Info/Acknowledgements   ivan.oransky@thomsonreuters.com         @ivanoransky (better)   Thanks: Nancy Lapid, Reute...
Contact Info/Acknowledgements ivan.oransky@thomsonreuters.com @ivanoransky (better)
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Contact Info/Acknowledgements ivan.oransky@thomsonreuters.com @ivanoransky (better) What makes research news?

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Contact Info/Acknowledgements ivan.oransky@thomsonreuters.com @ivanoransky (better) Thanks: Nancy Lapid, Reuters Health

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