1.
Hi!
I’m Ivan Cash.

2.
SOCIAL EXPERIMENT

3.
CREATIVE PHILOSOPHY
I love people.
I love connecting with people.
I love connecting people with other people.

4.
SNAIL MAIL
MY EMAIL
THE
PASSENGER
PROJECT
SELFLESS
PORTRAITS

5.
SNAIL MAIL
MY EMAIL

6.
THE LETTERS

7.
234 Volunteers
10,457 Letters Sent
70 Countries
All 7 Continents

8.
“I am absolutely charmed by this project –
and now I am the proud owner of a drawing
of an alligator whose artist I will never meet.
This touches me in such a unique way.”
— Laurie

9.
“I had the best time volunteering for this project. I wrote
letters in Spanish, English, Dutch, French, Polish, and Greek.
My favorite special request was from a brother to his two
younger brothers. It said, can you please make it look like a
wolf got ahold of it. My dog had a great time fulfilling that
request. Not sure if it looked like a wolf ate it but it definitely
looked like a puppy had a good time trying.”
— Gia

10.
SMME has since transitioned
to a week-long, annual event,
held every Fall.

11.
WHAT I LEARNED
We as humans have a universal desire
to create, collaborate and be a part of
something meaningful.

12.
THE
PASSENGER
PROJECT

13.
w
e
f
ly toge
t
h
e
r
the

14.
Next time you fly, participate via ThePassengerProject.com

15.
WHAT I LEARNED
People are capable of so much more than
‘share’ ‘like’ & ‘tweet.’
(They just need to be empowered.)

16.
SELFLESS
PORTRAITS

17.
Strangers Across the World Drawing
Each Other’s Facebook Profile Pics

18.
“What if people don’t participate?”
“Too many points of friction.”
“What if someone doesn’t
like their portrait?”
“What if someone draws an
inappropriate picture?”

19.
32,000+ Portraits
130 Countries

20.
• Sponsor
• UX Designer
• Focus Group
• Media Buy
• PR Team
• ModeratorNO

21.
PROBLEM
NO

22.
Selfless Portraits inspired me to draw
after 10 years of nothing!”
— Jennifer S, Indiana

23.
“I began thinking about the person’s profile
who had been assigned to me. I wondered
what his hobbies were, if he likes cold
weather, and why he chose to do the Selfless
Portraits project. I also browsed the gallery
of images submitted by others, and felt a
sense of collaboration and community.”
— Michelle, Seattle

24.
“Drawing a stranger has become a part
of my daily meditation routine.”
— Andreas B, Germany

25.
In the 25 years before, I haven’t drawn more
than 3 or 4 pictures - I was always convinced
that I was somebody who “could not draw.”
— Andreas, Germany

26.
POINTS OF FRICTION
1) Click ‘Participate’ on SelflessPortraits.com
2) Log in through Facebook Connect
3) Select Profile Pic to be Drawn
4) Crop Chosen Profile Pic
5) Hand Draw Randomly Assigned Subject
6) Scan / Photograph Drawing
7) Upload Drawing
8) Crop Drawing
9) Submit Portrait
10) Share Portrait

27.
WHAT I LEARNED
If offered a compelling human experience,
people will enthusiastically jump past hurdles
and engage in ways that research & testing
can’t possibly predict.

28.
People are capable of so much more than ‘share,’ ‘like,’
& ‘tweet.’ (They just need to be empowered.)
We as humans have a universal desire to create,
collaborate, and be a part of something meaningful.
If offered a compelling human experience, people will
enthusiastically jump past hurdles and engage in ways
that research & testing can’t possibly predict.
RECAP

29.
People are capable of so much more than ‘share,’ ‘like,’
& ‘tweet.’ (They just need to be empowered.)
We as humans have a universal desire to create,
collaborate, and be a part of something meaningful.
If offered a compelling human experience, people will
enthusiastically jump past hurdles and engage in ways
that research & testing can’t possibly predict.
RECAP

30.
People are capable of so much more than ‘share,’ ‘like,’
& ‘tweet.’ (They just need to be empowered.)
We as humans have a universal desire to create,
collaborate, and be a part of something meaningful.
If offered a compelling human experience, people will
enthusiastically jump past hurdles and engage in ways
that research & testing can’t possibly predict.
RECAP

31.
THANK YOU
(PLEASE DON’T GO TO IVANCASH.COM)

32.
Oxt Weekend