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    DATE                          AUTHOR
                  MARCH 9, 2010            SUSAN SCRUP...
Who Am I?

                           • Blogger
                           • Researcher
                           • Consu...
A show of hands...
                                    Hashtag: #ATCe20

Thursday, March 11, 2010
When did e20 begin?

Thursday, March 11, 2010
             Case Study
             DrKW: Investment Bank, 2005
             • blogs, wikis, messaging
What is an e20 State of Mind?

Thursday, March 11, 2010


Are e20 & “Social Media”

Thursday, March 11, 2010

             E2.0 happens behind the
             firewall (and for good reason).

Thursday, March 11, 2010
News Flash: Enterprises Have Secrets!
                                  CUSTOMER DATA

But... Employees Should Not.

Thursday, March 11, 2010
So, how does it all fit together?

Thursday, March 11, 2010
Thursday, March 11, 2010
The Enterprise is Social
      Beyond the Firewall

      • Inside the firewall: Collaboration
      • 2-way conversation a...
The 2.0 Adoption Council
                   • A collection of Market Leading early Adopters
                   • Currently...
Thursday, March 11, 2010
Obstacles for Early Adopters
                    • Awareness and/or Confusion
                    • Culture, Culture, Cult...
Who’s Driving Enterprise 2.0?
Early Case Studies
                    • Investment Bank:
                      ‣ Flattened organization, created visibili...
Where to find more info...
                   • Andrew McAfee’s original MIT Sloan article.
                           ‣ ht...
Thursday, March 11, 2010
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Early Case Studies • Investment Web 2.0 and The Enterprise

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Early Case Studies
• Investment Bank:
‣ Flattened organization, created visibility for
Audit and Compliance group resulting in more
accurate reporting to Federal regulators
• Leading F500 Manufacturer:
‣ IT Organization wanted to change its image
from “IT sux” to “IT rox.” Factory Managers
singing IT praises now.
• Global Leader in Business Solutions and Services:
‣ Where Expertise is billable, dramatic
improvement in time-to-market deliverables.

Thursday, March 11, 2010

Publicada em: Negócios, Tecnologia