Presentación de Miguel Ángel Luengo para la Conferencia #itdUPM2015

1. Miguel Ángel Luengo
Director Científico de UN Global Pulse
Big Data para el desarrollo sostenible y la acción humanitaria

3. BIG DATA
FOR SUSTAINABLE DEVELOPMENT
AND HUMANITARIAN DEVELOPMENT
MIGUEL LUENGO-OROZ
Chief Scientist, UN Global Pulse
miguel@unglobalpulse.org
@litonidas
www.unglobalpulse.org

5. • Groupon was selling onions at a price of 9 rupees per Kg
(onions have skyrocketed in price across India recently, selling
for as much as 100 rupees per kilogram.)
• 8,000 Kg were purchased by 17,065 users (who were restricted
to buying 1 kilogram each) before Groupon sold out.

6. Hypothesis:
(DIGITAL) SERVICES ARE SENSOR
NETWORKS FOR MEASURING HUMAN
WELLBEING

7. “What People Say”
Online news
Social media
Retail advertising
Radio & TV
…
“What People Do”
Online search
Mobile phone usage
Transaction records
Postal traffic
,,,
New, digital data sources which
reveal behavior change

8. Cost of data
collection
Digital systems can be
significantly less resource
intensive than traditional
statistics
Risk of data
collection
Allows remote analysis,
allowing data to be tracked
in risky or unstable
locations
Speed of
response
Response can significantly
improve
on lag in traditional
statistics
Efficiency of
response
Accurately measuring
indicators at more granular
levels can streamline aid
response
New data and
insights
New sources provide data
historically unavailable,
yielding new insights
Why investigate new
digital data sources?

12. Cell Phone Network “Call Detail Records”
CDR Format:
Mobility Social Interaction Economic Activity

14. 1. Enhanced Early Warning: Earlier detection of
anomalies and events allows rapid response to crises.
1. Managing Operations: Real-time trend analysis of
population activities and dynamics can inform the
implementation of programmes and policies.
1. Improved Planning: Real-time proxies of statistical
indicators support better planning at reduced cost.
1. Real-time Evaluation: Real-time feedback from
citizens, and measurement of behavior change,
allows for adaptive course corrections in programmes
and policies.
Opportunities presented by Big Data

15. JAKARTA
NEW YORK KAMPALA
VISION : Big Data harnessed responsibly as a
public good
MISSION: Accelerate discovery and adoption of
big data innovation for sustainable development
&humanitarian action
UN Global Pulse is an innovation initiative
of the Executive Office of the UN
Secretary-General

16. POLICY
EXPERTISE*
DEVELOPMENT &
HUMANITARIAN
EXPERTISE*
PRIVACY
OFFICERS
PARTNERSHIPS
MANAGERS
DATA
SCIENTISTS
RESEARCH
COORDINATORS
DATA
ENGINEERS
COMMUNICATIONS
SPECIALISTS
SOCIAL
SCIENTISTS
RESEARCH
FELLOWS
INTERNS
ANATOMY OF A PULSE LAB

17. POLICY
EXPERTISE*
DEVELOPMENT &
HUMANITARIAN
EXPERTISE*
PRIVACY
OFFICERS
PARTNERSHIPS
MANAGERS
DATA
SCIENTISTS
RESEARCH
COORDINATORS
DATA
ENGINEERS
COMMUNICATIONS
SPECIALISTS
SOCIAL
SCIENTISTS
RESEARCH
FELLOWS
INTERNS
ANATOMY OF A PULSE LAB

18. HOW DO PULSE LABS COLLABORATE
WITH PARTNERS ON DATA INNOVATION
PROJECTS?

19. household
food monetary
USING MOBILE AIRTIME PURCHASES
TO ESTIMATE FOOD SECURITY
PARTNERS: Global Pulse, WFP, UNIVERSITÉ CATHOLIQUE DE LOUVAIN, REAL IMPACT ANALYTICS
FOOD SECURITY ASSESMENT- SURVEY
MOBILEDERIVEDINDICATORS

20. USING MOBILE AIRTIME PURCHASES
TO ESTIMATE FOOD SECURITY
PARTNERS: Global Pulse, WFP, UNIVERSITÉ CATHOLIQUE DE LOUVAIN, REAL IMPACT ANALYTICS
F (MONEY SPENT ON MOBILE PHONE CREDIT)
FOODCONSUMPTION

21. HUMAN BEHAVIOURS IN FLOODS
USING MOBILE PHONE DATA
PARTNERS: Global Pulse, WFP, Technical University of Madrid, Telefonica Research
CONTROL WEEK FLOODS WEEK
COMMUNICATIONSMOBILITY

23. UNDERSTANDING HIV RISK AWARENESS
AT THE WORLD CUP IN BRAZIL 2014

24. DEVELOPMENT PRIORITIES:
MINING U-REPORT MESSAGES

25. Gulu district 2012
Gulu district 2014
MONITORING POVERTY PROXIES WITH
REMOTE SENSING: “ROOF COUNTING”

26. EMA+CP012374226IN::::21200015891152+ES+1410241030+75-243
+CY1224+274702+UTTAR PRADESH+28052+MADRID:SHP:DAVID AVENIDA:PISO
112:CLIENT_NUM:PACKSTATION_NUM:SIG+(55) 55 555 555:NAME1&DOMAIN1
+(66) 66 666 666:MIGUEL@UN.ORG: MR.LUENGO:28100+1+3+A+LP+R+
0.055:0.051:0.00358+127.43:INR+DDU+0:EUR:BIC NUMBER:IBAN
NUMBER+301+MONS::43:CALLE CANALETAS:::::28100
Type of
event
reported
International
tracking ID #
Corresponding
domestic
tracking ID #
Country of
destination
Country of
origin
Date and
time
Item was posted at
office ‘75-243’
Item was posted by
customer ‘CY1224’
Postcode
of sender
Place of
sender
Postcode
of receiver
Address of
receiver
Features of postal
items, e.g. priority
and/or registered
item
Gross and
net weight
of item
Amount paid for
postage
and currency
BIG POSTAL DATA

30. TURNING RADIO CONTENT
INTO DIGITAL BIG DATA
Filter: violence and (gender or women or sexual or domestic)

33. PANDEMICS SCENARIOTRANSPORTATION SCENARIO
MAPPING THE RISK-UTILITY LANDSCAPE OF MOBILE DATA
FOR DEVELOPMENT & HUMANITARIAN RESPONSE

36. SPANISH (BIG) DATA ARMADA

37. Never again should it be
possible to say “we didn’t
know”. No one should be
invisible. This is the world we
want – a world that counts.

38. Gracias!