1. The Basics of Content Writing

2. Why do we need Training?

3. Progress Discover Development Learn / Unlearn

4. What is CONTENT WRITING?

5. Communication through WORDS

6. Difference : Content Writing and Speech

7. Content Writing One way communication Instructive Has a flow of thought Speech/Dialogue Two way or more Goes with the flow Random/Unorganized

8. PILLARS OF Content Writing?

9. PILLARSOF Content Writing? Editorial Tone/Style Creativity Client Brief

10. PILLARSOF Content Writing? Editorial Tone/Style Creativity Client Brief Language Grammar Vocabulary

11. PILLARSOF Content Writing? Editorial Tone/Style Creativity Client Brief Professional Corporate Like Flowery Level of vocabulary used Target audience

12. Understanding CREATIVITY

13. UNDERSTANDING CREATIVITY Corporate/Professional Writing ( eg. Website Content Writing) - Creativity with JARGONS and not adjectives - Stating FACTS than fluff - Creativity with PRESENTATION than words - Example

14. UNDERSTANDING CREATIVITY Article Writing ( eg. CWD, Rolex) - Creative in the beginning – ENGAGING rather than mundane - Keeping it INTERACTIVE - UNIQUE/FRESH Vs TRITE - Usage of QUOTATIONS (and molding them) - Example

16. Understand the CONTEXT of language

17. Use REFERENCE POINTS to benchmark content

18. Check TONALITY – Formal/ Informal

19. Play in LANGUAGE

21. Make your content DISTINCTIVE RESEARCH is the key Movement of Content SIMPLE COMPLEX Usage of HEADINGS AND POINTERS Usage of JARGONS

22. How to HONE YOUR SKILLS?

23. READ ABSORB WRITE

24. What to READ?

25. WHAT TO READ? Book on Common Errors Business Magazines Articles/Stories Website Content

26. Creating KILLER CONTENT

27. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content

28. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content PUT THE BAIT HERE Make the content - Persuasive - Informative - Though Provoking - Engaging

29. CREATING KILLER CONTENT A Strong Beginning Breaking of content Insightful Content Each subset of information comes in one paragraph

31. Opinionated/ Personalized

33. OPTIMIZE YOUR SKILLS Work within your LIMITS Using the RIGHT WORDS at the right place EDIT your text Understand the subject/theme/business

34. Types of CONTENT WRITING

35. TYPES OF CONTENT WRITING Do-it-Yourself Article Blog Informative Sales Copy Description of Products/Services

36. Take complete OWNERSHIP of your project

37. You are NOT WRITERS but COMMUNICATORS