IMC Integrated Marketing Communications
•Transferir como PPTX, PDF•
1 gostou•1,047 visualizações
Strategies of Integrated Marketing explained. Louise holder, I Spy Account Exec, explores the online and offline marketing strategies of 2 well known online insurance companies.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a IMC Integrated Marketing Communications
Semelhante a IMC Integrated Marketing Communications (20)
Mais de I Spy Marketing
Mais de I Spy Marketing (14)
IMC Integrated Marketing Communications
- 2. Integrated Marketing Making Online & Offline Work
- 4. “ IMC is a management process of integrating all marketing communications activities across relevant audience points to achieve greater brand coherence.” Pickton & Broderick (2005) “IMC is the concept under which company carefully integrates its many communication channels to deliver a clear, consistent and compelling message about the organisation and its products.” Kotler (2005)
- 7. Vs.
- 9. 9
- 10. 10
- 12. 12
- 13. 13
- 14. 14
- 15. 15
- 16. 16
- 17. 17
- 18. 5.5 million visits CompareTheMeerket.com 80% in quotes Cost per Acquisition reduced Over 678,000 fans 44,000 followers & following over 36,000 18
- 19. 400% increase in traffic “Simples”, accepted into the Oxford English Dictionary Most popular ad of 2010, in a study conducted by Nielsen 19
- 20. Over 5,000 fans Over 1,000 followers 20% increase in customer numbers first three months of campaign Most-irritating ad of 2010, up from 56% in 2009. Marketing by TNS, 20
- 21. 21
- 22. 22
- 24. We are important No Isolation Communication is key Understand & Embrace Client’s Brand Elements Offline & Online not Offline vs. Online Integration is the future!
Notas do Editor
- What is Integrated Marketing?
- So what's the point and why have I chosen to talk to you about this today! Well I have been fascinated with why and how people integrate their marketing communications, as they all require different skills & implementation; however they still come together to help achieve the companies objectives and fit into their strategy!
- IntroducingAlexandrOrlov & GioComparo or shall I say Compare the Market & Go Compare Insurance companies
- CompareTheMarket.com has embraced a totally integrated and symbiotic communications plan that links together above-the-line media(mainly TV and radio), digital (CompareTheMeerkat.com and search) and social media (Twitter.com/Aleksandr_Orlov andFacebook.com/comparethemeerkat).
- The campaign has been a phenomenal success, transforming the business of comparethemarket.com. In the first 9 weeks quotes increased 80% and cost per acquisition was reduced by 73%. Spontaneous awareness has almost tripled from 20% to 59%. Aleksandr has over half a million fans on Facebook and over 39,000 followers on Twitter. This makes him officially more popular than Wayne Rooney and more influential than Hillary Clinton!
- This is the Offical brand new Compare the Meerkat toy. A Limited Edition speaking AleksandrOrlov, who, with a press of his tummy says "Simples"Priced at £75. Sold online and on the London Zoo online site