Content Strategy: A Framework for Marketing Success
Maximising Your SERP Potential - Enhance your listings with Rich Snippets
1. Maximising Your SERP Potential
Enhance your listings with Rich Snippets
Peter Handley
theMediaFlow
www.themediaflow.com
@ismepete #thinkvis
2. IS ME PETE?
Director of SEO at theMediaFlow
Responsible for strategy and delivery
Klout says I’m influential about rum
(and SEO/Internet Marketing)
@ismepete #thinkvis
15. Review CTR
Post Imp CTR = Post Implementation CTR and compares month prior to
Schema implementation to month after.
Only includes terms that didn’t increase in position
Based on individual user reviews, not aggregate
@ismepete #thinkvis
20. The Semantic Web
"a web of data that can be
processed directly and indirectly
by machines.“
Tim Berners-Lee
21. Microdata
Microdata is an HTML specification used to nest semantics within
existing content on web pages. Search engines, web crawlers, and
browsers can extract and process Microdata from a web page and use
it to provide a richer browsing experience for users.
http://en.wikipedia.org/wiki/Microdata_(HTML5)
@ismepete #thinkvis
22. Microformats
A microformat is a web-based approach to semantic markup which
seeks to re-use existing HTML/XHTML tags to convey metadata and
other attributes in web pages and other contexts that support
(X)HTML, such as RSS.
http://en.wikipedia.org/wiki/Microformats
@ismepete #thinkvis
23. RDFa
RDFa (or Resource Description Framework–in–attributes) is a W3C
Recommendation that adds a set of attribute-level extensions to
HTML, XHTML and various XML-based document types for embedding
rich metadata within Web documents.
http://en.wikipedia.org/wiki/RDFa
@ismepete #thinkvis
24. You Can
Use Any
Of These
….Google recommends microdata
@ismepete #thinkvis
25. Implementing Person
LinkedIn use hCard microformat
I’d use http://schema.org/Person if setting this up today
@ismepete #thinkvis
26. Implementing Authorship
Lots of ways documented online
The simplest way to do it is
add ?rel=author to a link to
your G+ page from a post
… and a contributor
link to your G+ page
@ismepete #thinkvis
49. Thanks for Listening!
Let me know if you have any questions:
@ismepete
peter.handley@themediaflow.com
www.themediaflow.com
@ismepete #thinkvis
50. Resources:
Useful Links: Images:
http://schema.org/ Stand Out - http://www.flickr.com/photos/pdbreen/3398012211/
People - http://www.flickr.com/photos/thekbriodys/2383535992/
http://microformats.org/
Review – Thumb Up -
https://developers.google.com/webmasters/richsnippets/ http://www.flickr.com/photos/brightmeadow/1277721242/
http://www.google.com/webmasters/tools/richsnippets Event – Willy Mason -
http://schema-creator.org/ http://www.flickr.com/photos/deargdoom57/6090691859/
Video - http://www.flickr.com/photos/deltamike/1450214894/
http://www.microdatagenerator.com/
Music - Rodrigo y Gabriela -
http://www.flickr.com/photos/michemay/4776494889/
Why - http://www.flickr.com/photos/drachmann/327122302/
Web - http://www.flickr.com/photos/cybershotking/329184504/
Mix Them Up -http://www.flickr.com/photos/jwthompson2/145296920/
Danger - http://www.flickr.com/photos/spcbrass/4557822128/
Careful! Wasp Nest -
http://www.flickr.com/photos/ell-r-brown/5994422112/
Havana Club Rum & Coke -
http://instagram.com/p/WHzuuaR13l/
@ismepete #thinkvis