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Integrated Marketing Communications - Marvel Studios

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Ishan Parekh
Ishan Parekh

a case study on Marvel Studios in the subject of Integrated Marketing Communications

Negócios
1 de 20
Integrated Marketing Communications
Vision • A vision as far-reaching as our stories “Making stories come alive”
Strengths of the Organization Film Production Cost Advantage Asset Leverage Strong Brand Equity Financial Position Publisher of Comics Content Based
Most Relevant Strengths Strong Brand Equity Publisher of Comics
Sustainable ? YES!!
Creative Elements Used • Logo • Collage / Design of Characters
Spokesperson Robert Downey Jr. Joss Whedon Stan Lee
Consumer Needs/Values Influencing Purchase Decision
Advertisements from Various Media • Television Ads (Snap from a TV clip)
Advertisements from Various Media • Print Ads
Advertisements from Various Media • Outdoor Ads (Billboards/Banners/Posters)
Advertisements from Various Media • Digital Media Ads
POD from DC Relatively ordinary backgrounds No epic superpowers Real locations used (notably NYC) Mostly science fiction Keeping it light Designed for teams No substitutes for characters
A plan for sustained growth
Customer Segmentation Motion Pictures Publications Toys Newbies
Competitors
Strength
Opportunity

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