The mHealth Funding Bus
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The funding bus is a teaching metaphor to facilitate discussion aboutof how mHealth initiatives must gradually accumulate increasing financial and stakeholder support as the grow. These slides were developed by Jay Evans and Isaac Holeman and are used in and MSc level mHealth course on mHealth in partnership with the University of Edinburgh's Global Health Academy.
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The mHealth Funding Bus
- 1. 1. Pilot Drivers: • Compelling Need • Innovation • Emotion Sample Proof Points: • Identifying health gap • Technology proof of concept • Number of people reached • Personal stories Pilot
- 2. 2. Scaling Up 1. Pilot Drivers: • Growing number of users • Functional in multiple settings • Cost per user Sample Proof Points: • Number of users • Cost per user • Annual maintenance costs • Number of people reached • Evaluation of pilot Scaling Up
- 3. 3. Large Scale 2. Scaling Up 1. Pilot Drivers: • Toolkit adaptability • Total cost of ownership • Policy maker commitment Sample Proof Points: • Continued adoption/usability • Validating cost of ownership • Evidence of effectiveness at scale Large Scale
Editor's Notes
- Typical funders at this phase include: committed individuals, small family foundations, CSR interest from companies looking at the innovation pieces of the solution, etc. Key questions for pilot phase: How much money the end user or client should pay during pilot phase to prepare them for scale? How to track larger scale donor needs/proof points in this phase with a minimal amount of funding available for administrative costs?
- This Phase occurs normally after a pilot and includes scale up to a full district or state level. Typical funders at this phase include: Medium sized Family Foundations, small/medium NGOs, Innovation funds from larger NGOs/Foundations, Social Investment Funds/Foundations. Key questions for PILOT to SCALE phase: How to properly document all costs associated with next growth phase and further path to scale? Justification to invest in a system that tracks investor/private sector/MNO proof points at this phase?
- As the intervention is proven effective at a state or district level, the next challenges begin to move towards large scale (multi-state, multi-district) implementation or full national scale. This is by far one of the harder leaps in terms of the financial planning process towards scale. If there is a significant “stop” just before a new funding tranche arrives for this stage of development the program could abruptly cease. In most cases, Ministries have usually agreed to “uptake” a program before this stage begins. However, there may be a significant gap in time from the verbal or written agreement to adopt the program to the actual budget line in the Ministry budget being allocated. Typical Funders in this phase would include: Bi-lateral, multilateral donors, large foundations, country governments and Ministries