For the person and for the brand, there are three key elements to creating successful, qualitative online content: be present, be relevant, be authentic.

1. Online content
for real people
How to contribute
to social media
without wasting
your audience’s time
or yours

2. Social media is a party…
not a war that needs plotting. Relax.

3. Be present

4. Be relevant

5. Don’t be that guy.

6. Be authentic

7. “Be yourself, everyone else
is already taken.”
(probably misattributed
to Oscar Wilde)
“People follow people.”
(rightfully attributed to Fred
Graver, head of TV at
Twitter)

8. Credits
All photos are under Creative Commons license*.
All great portraits by web4camguy on Flickr. Check him out!
Then in order of appearance…
David Domingo/Flickr
The war room in Dr. Strangelove, Stanley Krubrick, via wikipedia.org
North Charleston/Flickr
Iirraa/Flickr
Duncan Kinney/Flickr
*except this one by my talented brother François Roughol/Flickr