5 minutes with portfolio

5 minutes with portfolio
28 d e lta s k y / d e c e m b e r 2 0 1 8 ROUGHOL: Some fundamental questions are being asked about the role of social media in our lives. Where do we go from here? HOLMES: We’re at a moment of reckoning for a very fast and hugely important technology. If you go back to the early days of radio and television, they ran wild for years until they had oversight and controls put around them. I think we’re at that point in this technology. It’s a very good thing we’re having the conversations we’re having. Social networks will RYAN HOLMES Ryan Holmes is an optimist. The founder of the social media management platform Hootsuite says that the current problems with social media— including backlash from users and regulators around privacy, security and misinformation—are signs of an industry growing up. “Social networks will come out of this in a better place than they were, in that their businesses are stronger and the safety of their customers is highly considered, ” Holmes says. The Canadian serial entrepreneur has worked in social media since its infancy; Hootsuite was a side project that he spun off from a previous venture in digital media. It’s now celebrating its 10-year anniversary—and has more than 16 million users. B Y I S A B E L L E ROUG HOL ▶ CEO, HOOTSUITE lnkd.in/ryanholmes 5 MINUTES WITH ADAMANDKEVPHOTOGRAPHY
30 d e lta s k y / d e c e m b e r 2 0 1 8 come out of this in a better place than they were going into it. You’re still very much a believer in social media as a force for good, aren’t you? Yes, I absolutely am. Every technology can be used for good and evil. The day after fire was invented, somebody invented arson. Social media has done a ton of good— things like the Arab Spring, the MeToo movement or the everyday connections people keep creating. The acid test is, would you rather have it or not have it? For the majority of people, we want it to be better, but we still wouldn’t trade it. What are ways that we can use it better? Content validation needs to be ad- dressed. The sharing of “fake news” can really tarnish people’s views on the world. It’s an interesting time for journalism to prove its rel- evancy, now more than ever. This is something the social networks need to address, too, and also is a big opportunity. At scale, it needs to be done algorithmically through artificial intelligence and machine learning. On an individual level, it comes down to sensitivity and discernment around the content you’re reading. You talk about “reserving a space for optimism.” What do you mean by that? The future is written by optimists. There are challenging times right now, but in general, trends are positive. Keeping our eyes on that is really important. Whether that’s hopping in a boat and sailing to the New World or hopping in a space- ship and going to the moon, you’ve got to be pretty optimistic about the outcome. History isn’t written by people who don’t get on the boat or don’t get on the rocket ship. Isabelle Roughol is senior editor at large at LinkedIn. Follow Ryan Holmes at lnkd.in/ryanholmes. NAD in Georgia’s proprietary BR+ NADTM Detox has helped thousands of patients break free of alcohol & drug addictions with minimal or no cravings. Don’t Be Misled by Imitators BR+ NAD endorsed providers are the only providers of 99% pure BR+ NAD, which is the only product that may produce these results. Improves Brain Function Addiction is a medical condition that alters the chemistry of the brain. BR+ NAD helps restore brain function. Restoration of proper brain biochemistry is the major requirement for breaking the addiction, restoring clarity of mind, stabilizing moods & reducing or eliminating cravings. Call for more information: NADinGA.com • 678-242-0269 DELTASKY17-10% Scan QR code when you land for coupon. 10% OFF AIRPORT PARKING AT THE PARKING SPOT 10% OFF AIRPORT PARKING Save on parking so you can spend on unwinding 3 Airport Parking Locations Serving 2 Airports www.theparkingspot.com Coupon valid at all Parking Spot locations. Offer expires This original coupon must be surrendered, no photocopies accepted. Coupon may not be combined with any other offer. © 201 TPS Parking Management, LLC. The Parking Spot and the spotted shuttle design are trademarks of TPS Parking Management, LLC.
28 d e lta s k y / j a n u a r y 2 0 1 9 workers will find their power, the world will brace for a downturn and AI will finally enter every industry. We asked dozens of top business leaders for their predictions for the year to come. Here are a few things they’re keeping an eye on in 2019. LOYALTY MAKES A COMEBACK The postmillennial generation saw their parents lose big during the financial crisis, and they’ve learned to value security. “Millennials want a dream job,” says Pranam Lipinski, CEO of Door of Clubs, which connects student club members and employers. The company surveyed thousands of Gen Z students, however, and found out that “Generation Z wants success and financial sta- bility over that dream job,” Lipinski says. That means that newcomers to the workforce are far more likely to remain loyal to an employer who provides a stable environment and the right benefits. 5 MINUTES WITH T Y P E I L L U S T R A T I O N S B Y C H A R L E S W I L L I A M S Top voices from LinkedIn share their predictions and the trends they’ll be following in the new year. B Y I S A B E L L E ROUG HOL THENEXTRECESSIONISAROUNDTHECORNER Economists are split on when, but they know one thing for sure: A downturn is coming. “There is a confluence of deep-seated, struc- tural headwinds that threaten to upend the global economy,” warns author and global economist Dr. Dambisa Moyo, pointing to things such as growing inequality, fast technological change and a massive debt burden on governments, corporations and individuals. “World growth is much more likely to slow down in 2019, and it really looks like 2020 could be the year of a global re- cession” as China already has slowed down and the U.S. is likely to follow, predicts CBS News business analyst Jill Schlesinger. AI IS EVERYWHERE In industry after industry, people told us that artificial intelligence is starting to show up in their day-to- day work, from parsing evidence in medical research to helping governments make better policy decisions. “While 2018 was the year of AI hype, it feels like we’re at an inflection point where these technologies are being incorporated into more of the tools we use every day,” says Sharon O’Dea, co-founder of communica- tions consultancy Lithos Partners. “It’s when technology trends start to become invisible that they really make a major impact.” CORPORATE GENEROSITY WILL GROW—AND HELP THE BOTTOM LINE Annual corporate giving reached nearly $21 billion in 2017, and companies are donating that money to aid charitable causes and boost corporate culture. “We’re seeing companies being more generous than ever, andIthinkwe’llseeevenmoreofthat in 2019,” says Dr. Sue Desmond-Hell- mann, Bill & Melinda Gates Founda- tionCEO.“Astaffthatseesleadership live up to the values of that company ismuchmorelikelytobeengagedand drive a positive business outcome.” CONSCIENTIOUS OBJECTORS RISE UP IN THE WORKFORCE In a tight labor market, professionals can afford to have principles. It’s starting with Google, always a bellwether of corporate culture, where employees have lately spo- ken up against sexual harassment, the company’s work in China and its contract with the Pentagon. “This idealism has opened a generation- al rift between managers and our younger protégés, who can some- times be strident,” notes Glenn Kel- man, CEO of real estate brokerage Redfin. “But the people just entering the workforce now will become the conscience of the corporation.” YOU COULD GET A BETTER CREDIT SCORE WITHOUT CREDIT The new UltraFICO score will be rolling out early this year, which will look at your bank account and not just credit cards and loans, something that younger people are shying away from. “It will take into account your banking behavior: Are you able to pay all of your bills? Are you making sure that you don’t go negative in that account?” explains CBS News’ Schlesinger. “That could help a lot of people establish a credit record.” LEARNING ISN’T ENOUGH; THE FOCUS WILL BE ON DOING After the explosion of the online learning sector, our heads are full of all those classes we’ve been tak- ing. But what are we doing with this newfound knowledge? Management thinker Whitney Johnson says the next trend is to focus on changing habits, applying that knowledge and doing. “And as we do something dif- ferently,” she points out, “we apply it, we iterate, we make a mistake and then we actually learn.” Isabelle Roughol is senior editor-at- large at LinkedIn. See more predictions for the new year by searching for #BigIdeas2019 on LinkedIn. C M Y CM MY CY CMY K
24 d e lta s k y / f e b r u a r y 2 0 1 9 ROUGHOL: What prompted you to start your business? BUTLER: What led me to launch The Lip Bar was my frustration with the beauty industry—its lack of diversity, its excessive amounts of chemicals. I wanted to launch a company that would be steeped in inclusivity and in this idea that “You are enough.” There has always been this very linear standard of beauty: “In order to be beautiful, you need to look like this.” It’s a very small box, and if you’re not in that box, then how are you made to feel? I understood how impact- MELISSA BUTLER MelissaButlerwasaWallStreetanalystwhen,in2012,shestartedmaking lipstick in her Brooklyn kitchen, dye on every countertop as she mixed vivid reds, blues and purples. Unfulfilled in finance and frustrated with a beauty industry that didn’t create the products she wanted or represent women who looked like her, she learned how to make cosmetics by reading books, networking with chemists and going, as she puts it, to “YouTube University.” Six years later and with nothing but word-of-mouth marketing, Butler’s The Lip Bar is a $7 million business, selling its vegan, cruelty-free and affordable range in Target stores across the United States and opening its first retail space in Detroit. B Y I S A B E L L E ROUG HOL ▶ FOUNDER AND CEO OF THE LIP BAR lnkd.in/melissabutler 5 MINUTES WITH ful it was, creating this beauty brand and using these very diverse models—plus-sized, black, Indian, trans—for someone who was in that underserved community and was never looked at as beautiful. And you left a lucrative career. A year and a half after I launched the business, I quit my job to focus on it full-time. When you’re straight out of college, you don’t get roles that have any real responsibility. You don’t really know why you’re doing what you’re doing, you’re just doing. You’re just there to make money. And chasing money will never be fulfilling. You were rejected on Shark Tank. How did you move on? They were very cruel; they dismissed the idea, they dismissed me as a businesswoman. I come from Wall Street—I was ready to talk about numbers! It taught me resil- ience and that it would be an injus- tice to let someone else have power over my dream. My purpose was so strong that no amount of public rejection, failure or fear would stop me from going after that thing I was passionate about. In 2015, you left New York and took the business to your hometown of Detroit. What motivated you? I hadn’t lived in Detroit since high school. I saw the story changing, from Detroit as the “city of ruins” to Detroit as the “comeback city,” and I wanted to be part of its renaissance. I wanted to make sure my company had a footprint in the city I’ve always loved and that always gave me such a feeling of pride. We’re Motor City, we largely built the middle class of America! I always wanted to go away, go to college, get a skill set and bring it back. And to be clear, the ecosystem of the city provides that value right back. It’s extremely supportive. Isabelle Roughol is senior editor at large at LinkedIn. Follow Melissa Butler at lnkd.in/melissabutler. P H O T O G R A P H B Y N I C K H A G E N C M Y CM MY CY CMY K
24 d e lta s k y / m a r c h 2 0 1 9 ROUGHOL: What made you decide to fix diversity recruiting? BRASWELL: I was very apprecia- tive of the opportunity I had to start my career at Goldman Sachs. It’s something that I didn’t and I still don’t take for granted; I realize how rare that is. I knew what it took to get into and succeed within the organization. I wanted to do something a little more entrepre- neurial and to make an impact. I saw a huge problem and a huge opportunity. When that perfect storm came together—me being an expert in something, me being pas- PORTER BRASWELL Porter Braswell followed a golden path to success: private school, student athlete at Yale, internships at Morgan Stanley and Goldman Sachs and a burgeoning career on Wall Street. In 2015, he veered to launch Jopwell, a platform that connects black, Latinx and Native American students and workers with hiring corporations. He and cofounder Ryan Williams were tired of hearing companies complain that a “pipeline issue” stopped them from diversifying their workforce. “That’s absurd,” Braswell, 31, says. “We’re part of the community. We know the community exists.” With his book, LetThemSeeYou, a guide to career strategies for professionals of color, he’s making sure to leave the ladder down. B Y I S A B E L L E ROUG HOL ▶ COFOUNDER AND CEO, JOPWELL lnkd.in/porterbraswell 5 MINUTES WITH P H O T O G R A P H B Y A A R O N R I C H T E R
26 d e lta s k y / m a r c h 2 0 1 9 sionate about it and solving a real problem—I physically had to take a leap of faith. When your body tells you to do something, you can’t really ignore it for so long. In your book, you talk about the “spotlight effect.” What is that? If you are one of the few, if not the only, person of color within the workforce, you’re going to get looked at closer. That creates an opportunity to shine. That spotlight can either paralyze people because they’re nervous or it can accelerate their careers. Your book is focused on empower- ing the individual, but you say that it can help organizations as well. How? While I’m talking to the reader about things they can do to be their best professional self, that in isolation is not enough to be successful in corporate America. Organizations have to change, to be more inclusive. Diversity cham- pions that don’t fall within that specific demographic need to have more empathy for what professionals of color are experiencing. It’s going to take both sides to truly change the narrative and the pro- jection of where we’re headed. You often talk about being “fortu- nate.” What do you mean? It’s a combination of hard work, doors being open and good timing. That’s why I feel incredibly fortu- nate, and I do feel some responsibility to be working on the things I’m working on. Solving workforce diversity is a huge challenge, and we’re going to need a lot of help. At the end of the day, if we can move the football down the field and impact lives and the companies that work with us, then we’ve done our job. But there’s going to be a lot more work needed to be done. Isabelle Roughol is senior editor at large at LinkedIn. Watch more with Porter Braswell at lnkd.in/mar2019 and on Delta Studio. WWW.CAPILLUS.COM TOLL-FREE USA: 1 (844) 436-3327 ACT NOW BEFORE IT’S TOO LATE IF HAIR LOSS RUNS IN YOUR FAMILY, CHANCES ARE YOU MIGHT NEED CAPILLUS. MOBILE LASER CAP USE IT OR LOSE IT Kids Fly Safe is the only FAA approved, harness-type restraint specifically engineered for children 22-44 lbs. It’s easy to use, lightweight, and fits in your purse. Avoid the hassle of lugging bulky car seats onto the plane. The Most Convenient Way for Kids to Fly Safe. Restrictions may apply. Please contact your carrier for a complete list of Child Restraint System policies.

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