Airline IT trends: the overview: Thomas Knierim, Senior Manager, Market Insig...
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Cannes Lions 2015 - The Paradox of Wearables - Presented by ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham
- ironSource The Future of Wearables
- ironSource Nice to meet you Chris Cunningham Head of Mobile & Global Brand Partnerships
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- Source: eMarketer USMobileAppInstallAdSpending, 2013-2015 ironSource 2013 2014 2015 Mobile app install ad spending (billions) $0.77 $1.67 $3.00 % Change - 115.5% 80.0% % Of total mobile ad spending 7.3% 8.7% 10.4%
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- SecondScreenActivitiesConductedby USTVViewers,May2014 % of responders Check emails not related to the show 58% Do other activities not related to the show 53% Pass the time while commercials are on 52% Check my social media updates not related to the show 41% Research or look up something about the show 38% Interact on social media with friends about the show 24% Look up a product or service related to an ad you saw 22% Interact on social media with the show’s page or fan page 20% Use an app related to the show 13% Other 2% None 3% Source: eMarketer ironSource
- ironSource Thewatch
- Source: eMarketer WearableDeviceShipmentsWorldwide, Smart*vs.Basic,2014-2019 millions of units Basic Smart* ironSource 2014 2015 2016 2017 2018 2019 5244362720 74 63 50 38 26 126 107 86 65 46 19 4 15
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- ironSource Brandsneedto leveragetoday's wearable environment correctly
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- ironSource x Super Gym You haven’t been to the gym for over two weeks! Schedule a session now! Don’tlookfor anexcuse Certaintyadultdiaper
- ironSource Brandsneedto leveragetoday's wearable environment
- ironSource SURFING THE WEB USING MOBILE APP SURFING MOBILE WEB BROWSING SOCIAL MEDIA RE-ENGAGING WITH AN APP CUSTOMIZING A NEW DEVICE EngagementMomentsPeople Ads HELLO:)
- ironSource Whatdoes advertising reallymean?
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- DaveFitcher FROM ORLANDO, UNITED STATES TARGETING INSIGHTS Uses an Android mobile deviec & PC Top app category: Games Hobbies: Sports/Travel APPS INSTALLED ON DESKOP APPS INSTALLED ON MOBILE RECENT LOCATIONS ORLANDO, USA LOS ANGELES, USA LONDON, UK BARCELONA, SPAIN ironSource
- Howto personalize thewearable ironSource
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