The right ad unit, the right timing, the right place. When it comes to mobile advertising, finding the ideal balance of reward & display ads for your app is no easy feat. Flip through Itay Riemer's presentation to learn how to find the right balance of different ads in your app. Let's stay in touch. Follow us @ironSource! Itay Riemer, GM Mobile at ironSource, leads both the day-to-day and long-term operations for the company's mobile products and services. He earned both his BA in Computer Science and MBA from Tel Aviv University and recently completed a second BA in Psychology. Want to monetize your app? Shoot us a line here: http://bit.ly/MonetizeME Looking to advertise? Partner up with us here: http://bit.ly/AdvertiseYourApp Do more than just mobile apps? Visit our website: http://bit.ly/ironSource

1. MIX & MATCH
Finding the Perfect Balance
Between Rewarded and Display Ads
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2. REWARDED
ADVERTISING
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3. DISPLAY
ADVERTISING
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4. REWARD VS. DISPLAY
PUBLISHERS
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5. REWARD VS. DISPLAY
ADVERTISERS
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6. ECOSYSTEM & TRENDS
2013 2014 20162015 2017 2018 2019
US Mobile Video Ad Spending, 2013 - 2019
Billions and % change
Source: eMarketer
166.5%
$0.72
113.0%
$1.54
70.4%
$2.62
50.2%
$3.94
29.3%
$5.09
17.1%
$5.96
15.1%
$6.86
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7. ELEMENTS TO CONSIDER
WHEN DETERMINING
THE RIGHT MIX
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8. LTV CTR IAP funnel
Revenue UXTime spent in-app
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9. Display Rewarded
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10. FINDING THE
PERFECT FORMULA
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11. DEEP ENGAGEMENT
APP
80% REWARD
20% DISPLAY
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12. CASUAL GAME
75% REWARD
25% DISPLAY
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13. APP WITHOUT
REWARD OFFERINGS
100% DISPLAY
0% REWARD
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14. UTILITY APP
85% DISPLAY
15% REWARD
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15. MEET UPOPA!
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16. USA
$20eCPM
⇒
$0.02Rev per Ad View
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17. USA
$20eCPM
⇒
$0.02Rev per Ad View
2.2Ad Views per User
$0.045Rev per Ad View
Players in General
⇒
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18. USA
$20eCPM
⇒
$0.02Rev per Ad View
2.2Ad Views per User
$0.045Rev per Ad View
Players in General
⇒
6.7Ad Views per User
⇒
Players That Do Watch
$0.134Rev per Ad View
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19. THANK YOU
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