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How I converted our Dev team into marketers.
Public beta is ready! How can we bring the users?
No marketing budget
Not a “cool” product
All the team members are develo...
When you’re not the “cool kid” (yet)
TIOBE index
Mmm… where to start?
The scientific (geeky) way
HackerNews
Best content – based on 100 blogs
Innocent post? Let there be blood.
Best content – based on 100 blogs
Head to head – backed by data
Best content – based on 100 blogs
Use numbers (the bigger the better)
Thanks!
Iris.shoor@takipi.com
@irisshoor
www.startupmoon.com
Now : go and be awesome
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
How I converted our Dev team into marketers
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How I converted our Dev team into marketers

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How I converted our Dev team into marketers

  1. 1. How I converted our Dev team into marketers.
  2. 2. Public beta is ready! How can we bring the users? No marketing budget Not a “cool” product All the team members are developers
  3. 3. When you’re not the “cool kid” (yet)
  4. 4. TIOBE index
  5. 5. Mmm… where to start? The scientific (geeky) way
  6. 6. HackerNews
  7. 7. Best content – based on 100 blogs Innocent post? Let there be blood.
  8. 8. Best content – based on 100 blogs Head to head – backed by data
  9. 9. Best content – based on 100 blogs Use numbers (the bigger the better)
  10. 10. Thanks! Iris.shoor@takipi.com @irisshoor www.startupmoon.com Now : go and be awesome

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