SlideShare a Scribd company logo
1 of 16
Download to read offline
IRIDIANGROUP.COM
YEAR IN REVIEW
PORTFOLIO
Think Wagyu & FNCU
IRIDIAN
Our Clients
PORTFOLIO
Sirius
IRIDIAN
Fun Facts
PORTFOLIO
Imperial Wagyu Beef
IRIDIAN
Client Events
PORTFOLIO
Interiors Joan & Associates
IRIDIAN
Social Media Snapshot
PORTFOLIO
RTG Medical
IRIDIAN
Awards & Recognition
PORTFOLIO
Loyola Scholars
IRIDIAN
Meet the Team
our
services
BRAND IDENTITY
BRAND STRATEGY
PRINT DESIGN
WEB DESIGN & DEVELOPMENT
SOCIAL MEDIA STRATEGY
COPY WRITING
MOTION GRAPHICS
CONSULTATION
Iridian is a full service creative agency that has been helping
organizations brand and market themselves for over 25
years. We pride ourselves on crafting better brands. Not
sure what that means? Here is a list of the services we offer:
OUR SERVICES
Table of Contents
IRIDIANGROUP.COM
As we transition into a new year and begin to move into 2017, I think it is always of value
to spend some time reflecting upon where we’ve been. As I reflect on the past year,
the common denominator that seems to be interwoven throughout is the strength of our
relationships. My favorite philosopher once wrote, “Without people, you’re nothing.”
I feel very fortunate and proud knowing that most of our clients and business partners
consider Iridian to be an extension of their organization. We consider it a privilege to be
in relationships where our partners have such a high level of trust in us that we are granted
a “behind the scenes” look into their organizations. We do not take this for granted and
work daily to make sure we are doing all we can to bring our partners success.
We look forward to helping you reach new milestones together in 2017!
Dan Douglas
A LET TER FROM OU R PRESIDENT
P O R T F O L I O
Loyola Scholars Brochure
CREIGHTON PREP
LOYOLA SCHOLARS IDENTITY & BROCHURE
Nurturing gifts of the mind and spirit, Loyola Scholars is an academic and leadership acheivement program that strives to form
young men of Faith, Scholarship, Leadership and Service. The goal for this project was to create an identity for the program that
would truly reflect that mission. Several symbols combine to form an academic crest that symbolizes the doors open to all students.
The brochure was created with a unique z-fold that allows the piece to be read, in full, in both Spanish and English depending
upon the direction that it is handed to the viewer.
IRIDIANGROUP.COM
NEW EMPLOYEE SPOTLIGHT:
MEGAN SALLEY / Director of Communications
Megan joined us in April 2016. As Director of Communications, Megan brings a diverse
array of skills in the areas of public relations, digital marketing, and content creation. After
earning her Bachelor’s degree in Communications from Luther College, Megan began her
career as a newspaper reporter and editor, she later branched out into marketing roles
for non-profit and start-up organizations. Megan also brings invaluable resources to the
Iridian team including event planning, crisis management, and community outreach.
THEIRIDIAN
JAN SAVOIE
Co-Founder & Consultant
What show are you currently
binge watching?
Six Feet Under
What is playing on your car radio
right now?
Smooth Jazz
30YEARS
KEITH SAVOIE
VP of Technology
What show are you currently
binge watching?
American Pickers
What is playing on your car radio
right now?
Jazz
28YEARS
DAWN SAILORS
VP of Creative
What show are you currently
binge watching?
Sherlock
What is playing on your car radio
right now?
Always an audio book
5YEARS
What show are you currently
binge watching?
Sherlock
What is playing on your car radio
right now?
NPR or an NPR podcast
DAN DOUGLAS
President
What show are you currently
binge watching?
Stranger Things
What is playing on your car radio
right now?
London Calling CD by the Clash
7YEARS
ASHLEY STUHR
Art Director
What show are you currently
binge watching?
Twin Peaks
What is playing on your car radio
right now?
NPR or 90s on Spotify
4YEARS
RACHEL BOSHART
Graphic Designer
What show are you currently
binge watching?
Lemony Snicket’s
What is playing on your car radio
right now?
Nathaniel Rateliff & the Night Sweats
2YEARS
This way to RTG’s
WELLNESS
CENTER
PORTFOLIO
RTG Medical Staffing Solutions Brand Refresh
RTG MEDICAL STAFFING
SOLUTIONS BRAND REFRESH
Throughout 2016, we have been working closely with RTG
Medical Staffing Solutions to update and refresh their brand.
With agreed upon strategic goals in mind, we revamped their
messaging both on and offline, shifting the focus to the good
that RTG Medical does within their industry. Beginning with
a new website design that launched November 2nd, we’re
continuing to work towards refreshing all of their branding
materials to better reflect the demographic they serve.
15% 14%
AVERAGE INCREASE
IN MONTHLY WEB
SESSIONS
AVERAGE INCREASE
IN TIME SPENT ON
THE WEBSITE
IRIDIANGROUP.COM
AWARDS & RECOGN ITION
OMAHA AMA PINNACLE
in the Communications category for the
Sirius Computer Solutions HP 3Par Direct Mail
Campaign.
OMAHA AMA PINNACLE
in the Total Marketing Campaign category for
Grover Ice Branding.
OMAHA AMA PINNACLE
in the Digital Media category for the Grover Ice
Website design and development.
SILVER NEBRASKA ADDY
for Sirius Computer Solutions HP 3Par Direct
Mail Campaign.
PORTFOLIO
Interiors Joan & Associates Website Design
INTERIORS
JOAN &
ASSOCIATES
WEBSITE &
SOCIAL MEDIA
Longtime client Interiors Joan &
Associates chose 2016 to update
their web presence. The goals of the
redesign were to showcase Interiors
Joan & Associates’ award-winning
interior design services, tout their
two studio showroom locations, and
make the case for why one should
hire an interior designer. These goals
were accomplished by creating an
extremely visual, multi-page site that
truly allows the finished rooms to
shine in a full-screen gallery.
Once the new site went live, we were
able to use social media to promote
it by sharing images and directing
traffic to the new full-screen gallery.
Resulting in a dramatic increase in
traffic on their project pages.
39.25%
PERCENTAGE OF WEBSITE
VISITS TO PROJECT PAGES
28.5%
REFERRAL FROM SOCIAL
MEDIA PLATFORMS
AFTER REDESIGN
17.6%
PERCENTAGE OF WEBSITE
VISITS TO PROJECT PAGES
12%
REFERRAL FROM SOCIAL
MEDIA PLATFORMS
BEFORE REDESIGN
IRIDIANGROUP.COM
INTERIORS JOAN
& ASSOCIATES
Interiors Joan & Associates saw an
average of 280%
follower growth across
four channels, including a 237%
increase
in Houzz followers along with a Best of
Houzz award.
280% FOLLOWER GROWTH
RTG MEDICAL
STAFFING SOLUTIONS
RTG Medical saw rapid growth only six
months after launching Instagram, gaining
over 400 new followers through the use of
inviting graphics and images from travelers.
RTG also saw a 35%
increase in followers
on LinkedIn.
+
400 NEW FOLLOWERS
ST. FRANCIS
MISSION
St. Francis Mission saw a 75%
increase
in Facebook followers, due in part to
strategically boosted posts and cross-
promotion with partner organizations.
75% INCREASE ON FACEBOOK
SOCIAL MEDIA POSTS WERE POSTED BY IRIDIAN
ON BEHALF OF OUR CLEINTS IN 2016
socialH I GH LI GHTS
NOMINIMALLYALL 100%
imperialwagyubeef.com
402.557.6200
PORTFOLIO
Imperial Wagyu Beef Brand Refresh
IMPERIAL WAGYU BEEF
BRAND REFRESH
Throughout the past year, we have been working closely with
Imperial Wagyu Beef to update and refresh their branding
materials. Through regular meetings, we were able to identify
the goals and vision for the brand moving forward, and have
begun to work towards implementing a fresher and more
natural look. Care has been taken to inform consumers as
to why Imperial Wagyu Beef is the ultimate choice.
The custom photography features dimensional shots with
natural lighting and minimal accessories that help to set the
scene and bring out the colors within the beef. All collateral
materials are light and fresh, and are accompanied by icons
that educate consumers on Imperial Wagyu Beef’s farm-to-
table production processes.
IRIDIANGROUP.COM
N OTEABLE
FEBRUARY
16MEET THE PROS
Our designers reviewed student portfolios.
NEBRASKA ADDY AWARDS
See page 7 for more information.
FEBRUARY
20
APRIL
21AMA PINNACLE AWARDS
See page 7 for more information.
SEPTEMBER
11-13 BEHIND THE SCENES
Our team had the privilege of attending Imperial
Wagyu Beef’s annual behind-the-scenes event.
Each year they invite customers and friends to
tour a local farm and learn about their produc-
tion processes. After the farm tour, they hosted a
delicious five-course Wagyu beef dinner.
OCTOBER
12FIELD PAPER SHOW
Our designers love to attend this annual
event to stock up on paper samples and
gain some creative inspiration.
OCTOBER
27 CAREER DAY
Dan, Dawn and Ashley spent a morning at
Creighton Prep speaking with young students
interested in Graphic Design.
OCTOBER
27RTG OPEN HOUSE
Client RTG Medical wrapped up a major
office rennovation in October, and hosted an
open house to reveal the space to the local
Fremont community.
NOVEMBER
3 SPOTLIGHT ON DESIGN FOR
FAMILIES
Our team attended client Interior’s Joan and
Associates’ annual fashion show and design event
benefiting Heartland Family Services.
DECEMBER
21DOG HOUSE DESIGN
CONTEST
The team served as guest judges for RTG
Medical’s holiday dog house design contest.
RTG employees decorated dog houses and
collected supplies for the Dodge County
Humane Society.
PORTFOLIO
Sirius / IBM Spectrum Storage Brochure
SIRIUS & IBM
SPECTRUM
STORAGE
BROCHURE
The goal of this brochure was to
create an engaging piece that would
inform IT managers about the new
IBM product line.
We accomplished this by creating
a flat piece with multiple cuts and
folds that allows information to be
presented on four panels. The unique
folding and bright colors keep the
recipient engaged in a piece that’s
tough to put down.
84 LEADS GENERATED
IRIDIANGROUP.COM
+
2,600
MUGS OF COFFEE
CONSUMED
133 +
PRIZES MAILED OUT TO
CAMPAIGN WINNERS
16
NEW WEBSITES
LAUNCHED FOR CLIENTS
8 +
PRINTER JAMS AT JUST
THE WRONG MOMENT
52
OFFICE VISITS FROM
OUR PRINT REP
+
100
CHIROPRACTIC
ADJUSTMENTS OF TEAM
MEMBERS
+
10
ROLLS OF PACKING
TAPE USED SENDING
OUT CAMPAIGNS
+
4
MONTHS OF
CONSTRUCTION NOISE
21
SATURDAY NIGHT
LIVE MONOLOGUES
WATCHED
68 +
TEAM “HEALTH &
WELLNESS” WALKS
AROUND THE BUILDING
PORTFOLIO
Think Wagyu and Cassem, Tierney, Adams, Gotch & Douglas Web Designs
THINK WAGYU CASSEM, TIERNEY, ADAMS,
GOTCH & DOUGLASThe primary goal of this website was to present
Think Wagyu as the premium choice in beef, with
a secondary goal of educating consumers on
the product in a way that feels relatable and not
intimidating to the home chef. This was accomplished
with a site site that uses dark, rich tones and large
product photos that allow the quality of the product to
shine through and sell itself.
The goals of this website were to educate clients about
the firm and their practice areas, and to make finding
the right lawyer simple. This was accomplished by
creating a special tab to filter through all practice
areas. Each practice area identifies the lawyers with
quick and easy links to their bios.
IRIDIANGROUP.COM
CASSEM
TIERNEY
ADAMS
GOTCH &
DOUGLAS
Creighton Prep Logo – Full Color - Option 1 (blue)
August 2,2016
TO ALL OF OU R WON DERFU L C LIENTS
thank you
14450 Eagle Run Drive, Suite 120
Omaha, Nebraska 68116
WWW.IRIDIANGROUP.COM

More Related Content

Viewers also liked

Che fine ha fatto l'antimateria
Che fine ha fatto l'antimateriaChe fine ha fatto l'antimateria
Che fine ha fatto l'antimateriaFrancesco Forti
 
Interest group analysis of Delaware law
Interest group analysis of Delaware lawInterest group analysis of Delaware law
Interest group analysis of Delaware lawStephen Bainbridge
 
Ensayo Motores 10%
Ensayo Motores 10%Ensayo Motores 10%
Ensayo Motores 10%norenelson
 
Taller 2 11 2
Taller 2 11 2Taller 2 11 2
Taller 2 11 2ortega99
 
Language policy dilemma in pakistan
Language policy dilemma in pakistanLanguage policy dilemma in pakistan
Language policy dilemma in pakistanAhdi Hassan
 
Circuitos
CircuitosCircuitos
Circuitosnanyb85
 
Replication in Data Science
Replication in Data ScienceReplication in Data Science
Replication in Data ScienceJune Andrews
 
Творческое мышление в интернет-проектах
Творческое мышление в интернет-проектахТворческое мышление в интернет-проектах
Творческое мышление в интернет-проектахITS
 
Iridian 2015 Annual Report
Iridian 2015 Annual ReportIridian 2015 Annual Report
Iridian 2015 Annual ReportIRiDiAN GROUP
 
Iridian Group Year in Review
Iridian Group Year in ReviewIridian Group Year in Review
Iridian Group Year in ReviewIRiDiAN GROUP
 
объекты и классы
объекты и классыобъекты и классы
объекты и классыLidiKashka
 

Viewers also liked (20)

3º problemas
3º problemas3º problemas
3º problemas
 
Che fine ha fatto l'antimateria
Che fine ha fatto l'antimateriaChe fine ha fatto l'antimateria
Che fine ha fatto l'antimateria
 
clasificacion de las empresa
clasificacion de las empresa clasificacion de las empresa
clasificacion de las empresa
 
Mastering the Promotional Email to Increase ROI
Mastering the Promotional Email to Increase ROIMastering the Promotional Email to Increase ROI
Mastering the Promotional Email to Increase ROI
 
Microwave linear beam 31
Microwave linear beam 31Microwave linear beam 31
Microwave linear beam 31
 
Interest group analysis of Delaware law
Interest group analysis of Delaware lawInterest group analysis of Delaware law
Interest group analysis of Delaware law
 
SMES Navigating Microaggressions
SMES Navigating MicroaggressionsSMES Navigating Microaggressions
SMES Navigating Microaggressions
 
Ensayo Motores 10%
Ensayo Motores 10%Ensayo Motores 10%
Ensayo Motores 10%
 
Software and IT
Software and ITSoftware and IT
Software and IT
 
Taller 2 11 2
Taller 2 11 2Taller 2 11 2
Taller 2 11 2
 
Language policy dilemma in pakistan
Language policy dilemma in pakistanLanguage policy dilemma in pakistan
Language policy dilemma in pakistan
 
Circuitos
CircuitosCircuitos
Circuitos
 
Gabriela Godoy Caso Ètica
Gabriela Godoy Caso ÈticaGabriela Godoy Caso Ètica
Gabriela Godoy Caso Ètica
 
Sesión n° 05
Sesión n° 05Sesión n° 05
Sesión n° 05
 
Replication in Data Science
Replication in Data ScienceReplication in Data Science
Replication in Data Science
 
Творческое мышление в интернет-проектах
Творческое мышление в интернет-проектахТворческое мышление в интернет-проектах
Творческое мышление в интернет-проектах
 
Guia Oficial de Compras - Convênio Saúde STMA
Guia Oficial de Compras - Convênio Saúde STMAGuia Oficial de Compras - Convênio Saúde STMA
Guia Oficial de Compras - Convênio Saúde STMA
 
Iridian 2015 Annual Report
Iridian 2015 Annual ReportIridian 2015 Annual Report
Iridian 2015 Annual Report
 
Iridian Group Year in Review
Iridian Group Year in ReviewIridian Group Year in Review
Iridian Group Year in Review
 
объекты и классы
объекты и классыобъекты и классы
объекты и классы
 

Similar to 2016 annual report

2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation
2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
 
Simply Grow Media Kit
Simply Grow Media KitSimply Grow Media Kit
Simply Grow Media KitNathan Kahle
 
Junction Creative Solutions
Junction Creative SolutionsJunction Creative Solutions
Junction Creative SolutionsConner Galway
 
Blueramp - Digital Profile
Blueramp - Digital ProfileBlueramp - Digital Profile
Blueramp - Digital ProfileBhushan Maskay
 
The SODA report - Volume 1 - 2014
The SODA report - Volume 1 - 2014The SODA report - Volume 1 - 2014
The SODA report - Volume 1 - 2014Romain Fonnier
 
The Soda Report 2014 [Digital Marketing Outlook]
The Soda Report 2014 [Digital Marketing Outlook]The Soda Report 2014 [Digital Marketing Outlook]
The Soda Report 2014 [Digital Marketing Outlook]Techglimpse
 
Customised air conditioning_mitp
Customised air conditioning_mitpCustomised air conditioning_mitp
Customised air conditioning_mitpJamesVersluis
 
PRS International Group of Companies Company Profile
PRS International Group of Companies  Company Profile PRS International Group of Companies  Company Profile
PRS International Group of Companies Company Profile PRSInternational1
 
The SoDA report May 2015 – Digital marketing outlook
The SoDA report May 2015 – Digital marketing outlookThe SoDA report May 2015 – Digital marketing outlook
The SoDA report May 2015 – Digital marketing outlookyann le gigan
 
SoDa Report H2 2013 (Marketing Trends)
SoDa Report H2 2013 (Marketing Trends)SoDa Report H2 2013 (Marketing Trends)
SoDa Report H2 2013 (Marketing Trends)Allan V. Braverman
 
About Five Q
About Five Q About Five Q
About Five Q Five Q
 
The Game Changer of the PR and Marketing Industry October 2022.pdf
The Game Changer of the PR and Marketing Industry October 2022.pdfThe Game Changer of the PR and Marketing Industry October 2022.pdf
The Game Changer of the PR and Marketing Industry October 2022.pdfInsightsSuccess4
 
PRS International Group of Companies
PRS International Group of Companies PRS International Group of Companies
PRS International Group of Companies PRSInternational1
 
Vibaantta Company Profile
Vibaantta Company ProfileVibaantta Company Profile
Vibaantta Company ProfileParas Sachdev
 
SoulProviders Overview 2016
SoulProviders Overview 2016SoulProviders Overview 2016
SoulProviders Overview 2016SoulProviders
 

Similar to 2016 annual report (20)

2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation
2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation
2014 Reno-Tahoe AMA 26th Annual Ace Awards Presentation
 
Simply Grow Media Kit
Simply Grow Media KitSimply Grow Media Kit
Simply Grow Media Kit
 
Junction Creative Solutions
Junction Creative SolutionsJunction Creative Solutions
Junction Creative Solutions
 
Blueramp - Digital Profile
Blueramp - Digital ProfileBlueramp - Digital Profile
Blueramp - Digital Profile
 
The SoDA Report (Volume 1, 2014)
The SoDA Report (Volume 1, 2014)The SoDA Report (Volume 1, 2014)
The SoDA Report (Volume 1, 2014)
 
The SODA report - Volume 1 - 2014
The SODA report - Volume 1 - 2014The SODA report - Volume 1 - 2014
The SODA report - Volume 1 - 2014
 
The Soda Report 2014 [Digital Marketing Outlook]
The Soda Report 2014 [Digital Marketing Outlook]The Soda Report 2014 [Digital Marketing Outlook]
The Soda Report 2014 [Digital Marketing Outlook]
 
Customised air conditioning_mitp
Customised air conditioning_mitpCustomised air conditioning_mitp
Customised air conditioning_mitp
 
The 10 most creative pr agencies in 2018
The 10 most creative pr agencies in 2018The 10 most creative pr agencies in 2018
The 10 most creative pr agencies in 2018
 
PRS International Group of Companies Company Profile
PRS International Group of Companies  Company Profile PRS International Group of Companies  Company Profile
PRS International Group of Companies Company Profile
 
The SoDA Report (Volume 1, 2015)
The SoDA Report (Volume 1, 2015)The SoDA Report (Volume 1, 2015)
The SoDA Report (Volume 1, 2015)
 
The SoDA report May 2015 – Digital marketing outlook
The SoDA report May 2015 – Digital marketing outlookThe SoDA report May 2015 – Digital marketing outlook
The SoDA report May 2015 – Digital marketing outlook
 
The SoDA Report (Volume 2, 2013)
The SoDA Report (Volume 2, 2013)The SoDA Report (Volume 2, 2013)
The SoDA Report (Volume 2, 2013)
 
SoDa Report H2 2013 (Marketing Trends)
SoDa Report H2 2013 (Marketing Trends)SoDa Report H2 2013 (Marketing Trends)
SoDa Report H2 2013 (Marketing Trends)
 
About Five Q
About Five Q About Five Q
About Five Q
 
The Game Changer of the PR and Marketing Industry October 2022.pdf
The Game Changer of the PR and Marketing Industry October 2022.pdfThe Game Changer of the PR and Marketing Industry October 2022.pdf
The Game Changer of the PR and Marketing Industry October 2022.pdf
 
PRS International Group of Companies
PRS International Group of Companies PRS International Group of Companies
PRS International Group of Companies
 
Vibaantta Company Profile
Vibaantta Company ProfileVibaantta Company Profile
Vibaantta Company Profile
 
Ace awards 2013
Ace awards 2013Ace awards 2013
Ace awards 2013
 
SoulProviders Overview 2016
SoulProviders Overview 2016SoulProviders Overview 2016
SoulProviders Overview 2016
 

Recently uploaded

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 

Recently uploaded (20)

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 

2016 annual report

  • 2. PORTFOLIO Think Wagyu & FNCU IRIDIAN Our Clients PORTFOLIO Sirius IRIDIAN Fun Facts PORTFOLIO Imperial Wagyu Beef IRIDIAN Client Events PORTFOLIO Interiors Joan & Associates IRIDIAN Social Media Snapshot PORTFOLIO RTG Medical IRIDIAN Awards & Recognition PORTFOLIO Loyola Scholars IRIDIAN Meet the Team our services BRAND IDENTITY BRAND STRATEGY PRINT DESIGN WEB DESIGN & DEVELOPMENT SOCIAL MEDIA STRATEGY COPY WRITING MOTION GRAPHICS CONSULTATION Iridian is a full service creative agency that has been helping organizations brand and market themselves for over 25 years. We pride ourselves on crafting better brands. Not sure what that means? Here is a list of the services we offer: OUR SERVICES Table of Contents
  • 3. IRIDIANGROUP.COM As we transition into a new year and begin to move into 2017, I think it is always of value to spend some time reflecting upon where we’ve been. As I reflect on the past year, the common denominator that seems to be interwoven throughout is the strength of our relationships. My favorite philosopher once wrote, “Without people, you’re nothing.” I feel very fortunate and proud knowing that most of our clients and business partners consider Iridian to be an extension of their organization. We consider it a privilege to be in relationships where our partners have such a high level of trust in us that we are granted a “behind the scenes” look into their organizations. We do not take this for granted and work daily to make sure we are doing all we can to bring our partners success. We look forward to helping you reach new milestones together in 2017! Dan Douglas A LET TER FROM OU R PRESIDENT
  • 4. P O R T F O L I O Loyola Scholars Brochure CREIGHTON PREP LOYOLA SCHOLARS IDENTITY & BROCHURE Nurturing gifts of the mind and spirit, Loyola Scholars is an academic and leadership acheivement program that strives to form young men of Faith, Scholarship, Leadership and Service. The goal for this project was to create an identity for the program that would truly reflect that mission. Several symbols combine to form an academic crest that symbolizes the doors open to all students. The brochure was created with a unique z-fold that allows the piece to be read, in full, in both Spanish and English depending upon the direction that it is handed to the viewer.
  • 5. IRIDIANGROUP.COM NEW EMPLOYEE SPOTLIGHT: MEGAN SALLEY / Director of Communications Megan joined us in April 2016. As Director of Communications, Megan brings a diverse array of skills in the areas of public relations, digital marketing, and content creation. After earning her Bachelor’s degree in Communications from Luther College, Megan began her career as a newspaper reporter and editor, she later branched out into marketing roles for non-profit and start-up organizations. Megan also brings invaluable resources to the Iridian team including event planning, crisis management, and community outreach. THEIRIDIAN JAN SAVOIE Co-Founder & Consultant What show are you currently binge watching? Six Feet Under What is playing on your car radio right now? Smooth Jazz 30YEARS KEITH SAVOIE VP of Technology What show are you currently binge watching? American Pickers What is playing on your car radio right now? Jazz 28YEARS DAWN SAILORS VP of Creative What show are you currently binge watching? Sherlock What is playing on your car radio right now? Always an audio book 5YEARS What show are you currently binge watching? Sherlock What is playing on your car radio right now? NPR or an NPR podcast DAN DOUGLAS President What show are you currently binge watching? Stranger Things What is playing on your car radio right now? London Calling CD by the Clash 7YEARS ASHLEY STUHR Art Director What show are you currently binge watching? Twin Peaks What is playing on your car radio right now? NPR or 90s on Spotify 4YEARS RACHEL BOSHART Graphic Designer What show are you currently binge watching? Lemony Snicket’s What is playing on your car radio right now? Nathaniel Rateliff & the Night Sweats 2YEARS
  • 6. This way to RTG’s WELLNESS CENTER PORTFOLIO RTG Medical Staffing Solutions Brand Refresh RTG MEDICAL STAFFING SOLUTIONS BRAND REFRESH Throughout 2016, we have been working closely with RTG Medical Staffing Solutions to update and refresh their brand. With agreed upon strategic goals in mind, we revamped their messaging both on and offline, shifting the focus to the good that RTG Medical does within their industry. Beginning with a new website design that launched November 2nd, we’re continuing to work towards refreshing all of their branding materials to better reflect the demographic they serve. 15% 14% AVERAGE INCREASE IN MONTHLY WEB SESSIONS AVERAGE INCREASE IN TIME SPENT ON THE WEBSITE
  • 7. IRIDIANGROUP.COM AWARDS & RECOGN ITION OMAHA AMA PINNACLE in the Communications category for the Sirius Computer Solutions HP 3Par Direct Mail Campaign. OMAHA AMA PINNACLE in the Total Marketing Campaign category for Grover Ice Branding. OMAHA AMA PINNACLE in the Digital Media category for the Grover Ice Website design and development. SILVER NEBRASKA ADDY for Sirius Computer Solutions HP 3Par Direct Mail Campaign.
  • 8. PORTFOLIO Interiors Joan & Associates Website Design INTERIORS JOAN & ASSOCIATES WEBSITE & SOCIAL MEDIA Longtime client Interiors Joan & Associates chose 2016 to update their web presence. The goals of the redesign were to showcase Interiors Joan & Associates’ award-winning interior design services, tout their two studio showroom locations, and make the case for why one should hire an interior designer. These goals were accomplished by creating an extremely visual, multi-page site that truly allows the finished rooms to shine in a full-screen gallery. Once the new site went live, we were able to use social media to promote it by sharing images and directing traffic to the new full-screen gallery. Resulting in a dramatic increase in traffic on their project pages. 39.25% PERCENTAGE OF WEBSITE VISITS TO PROJECT PAGES 28.5% REFERRAL FROM SOCIAL MEDIA PLATFORMS AFTER REDESIGN 17.6% PERCENTAGE OF WEBSITE VISITS TO PROJECT PAGES 12% REFERRAL FROM SOCIAL MEDIA PLATFORMS BEFORE REDESIGN
  • 9. IRIDIANGROUP.COM INTERIORS JOAN & ASSOCIATES Interiors Joan & Associates saw an average of 280% follower growth across four channels, including a 237% increase in Houzz followers along with a Best of Houzz award. 280% FOLLOWER GROWTH RTG MEDICAL STAFFING SOLUTIONS RTG Medical saw rapid growth only six months after launching Instagram, gaining over 400 new followers through the use of inviting graphics and images from travelers. RTG also saw a 35% increase in followers on LinkedIn. + 400 NEW FOLLOWERS ST. FRANCIS MISSION St. Francis Mission saw a 75% increase in Facebook followers, due in part to strategically boosted posts and cross- promotion with partner organizations. 75% INCREASE ON FACEBOOK SOCIAL MEDIA POSTS WERE POSTED BY IRIDIAN ON BEHALF OF OUR CLEINTS IN 2016 socialH I GH LI GHTS
  • 10. NOMINIMALLYALL 100% imperialwagyubeef.com 402.557.6200 PORTFOLIO Imperial Wagyu Beef Brand Refresh IMPERIAL WAGYU BEEF BRAND REFRESH Throughout the past year, we have been working closely with Imperial Wagyu Beef to update and refresh their branding materials. Through regular meetings, we were able to identify the goals and vision for the brand moving forward, and have begun to work towards implementing a fresher and more natural look. Care has been taken to inform consumers as to why Imperial Wagyu Beef is the ultimate choice. The custom photography features dimensional shots with natural lighting and minimal accessories that help to set the scene and bring out the colors within the beef. All collateral materials are light and fresh, and are accompanied by icons that educate consumers on Imperial Wagyu Beef’s farm-to- table production processes.
  • 11. IRIDIANGROUP.COM N OTEABLE FEBRUARY 16MEET THE PROS Our designers reviewed student portfolios. NEBRASKA ADDY AWARDS See page 7 for more information. FEBRUARY 20 APRIL 21AMA PINNACLE AWARDS See page 7 for more information. SEPTEMBER 11-13 BEHIND THE SCENES Our team had the privilege of attending Imperial Wagyu Beef’s annual behind-the-scenes event. Each year they invite customers and friends to tour a local farm and learn about their produc- tion processes. After the farm tour, they hosted a delicious five-course Wagyu beef dinner. OCTOBER 12FIELD PAPER SHOW Our designers love to attend this annual event to stock up on paper samples and gain some creative inspiration. OCTOBER 27 CAREER DAY Dan, Dawn and Ashley spent a morning at Creighton Prep speaking with young students interested in Graphic Design. OCTOBER 27RTG OPEN HOUSE Client RTG Medical wrapped up a major office rennovation in October, and hosted an open house to reveal the space to the local Fremont community. NOVEMBER 3 SPOTLIGHT ON DESIGN FOR FAMILIES Our team attended client Interior’s Joan and Associates’ annual fashion show and design event benefiting Heartland Family Services. DECEMBER 21DOG HOUSE DESIGN CONTEST The team served as guest judges for RTG Medical’s holiday dog house design contest. RTG employees decorated dog houses and collected supplies for the Dodge County Humane Society.
  • 12. PORTFOLIO Sirius / IBM Spectrum Storage Brochure SIRIUS & IBM SPECTRUM STORAGE BROCHURE The goal of this brochure was to create an engaging piece that would inform IT managers about the new IBM product line. We accomplished this by creating a flat piece with multiple cuts and folds that allows information to be presented on four panels. The unique folding and bright colors keep the recipient engaged in a piece that’s tough to put down. 84 LEADS GENERATED
  • 13. IRIDIANGROUP.COM + 2,600 MUGS OF COFFEE CONSUMED 133 + PRIZES MAILED OUT TO CAMPAIGN WINNERS 16 NEW WEBSITES LAUNCHED FOR CLIENTS 8 + PRINTER JAMS AT JUST THE WRONG MOMENT 52 OFFICE VISITS FROM OUR PRINT REP + 100 CHIROPRACTIC ADJUSTMENTS OF TEAM MEMBERS + 10 ROLLS OF PACKING TAPE USED SENDING OUT CAMPAIGNS + 4 MONTHS OF CONSTRUCTION NOISE 21 SATURDAY NIGHT LIVE MONOLOGUES WATCHED 68 + TEAM “HEALTH & WELLNESS” WALKS AROUND THE BUILDING
  • 14. PORTFOLIO Think Wagyu and Cassem, Tierney, Adams, Gotch & Douglas Web Designs THINK WAGYU CASSEM, TIERNEY, ADAMS, GOTCH & DOUGLASThe primary goal of this website was to present Think Wagyu as the premium choice in beef, with a secondary goal of educating consumers on the product in a way that feels relatable and not intimidating to the home chef. This was accomplished with a site site that uses dark, rich tones and large product photos that allow the quality of the product to shine through and sell itself. The goals of this website were to educate clients about the firm and their practice areas, and to make finding the right lawyer simple. This was accomplished by creating a special tab to filter through all practice areas. Each practice area identifies the lawyers with quick and easy links to their bios.
  • 15. IRIDIANGROUP.COM CASSEM TIERNEY ADAMS GOTCH & DOUGLAS Creighton Prep Logo – Full Color - Option 1 (blue) August 2,2016 TO ALL OF OU R WON DERFU L C LIENTS thank you
  • 16. 14450 Eagle Run Drive, Suite 120 Omaha, Nebraska 68116 WWW.IRIDIANGROUP.COM