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Discurso de Steve Jobs
1.
eJournal USA
A n S p e c i a l ©AP Images / Palo Alto Daily News / Jack Arent Stay hungry. Stay Foolish… Stanford University Commencement Address, 2005 Steve Jobs • CEO • Apple Computer and Pixar Animation Studios I am honored to be with you today at your commence- ment from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories. The first story is about connecting the dots. I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out? It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so every-
2.
Steve Jobs at
the 2007 MacWorld Conference & Expo in San Francisco. The background photo depicts Apple co-founders Steve Wozniak and Jobs as young men. (©AP Images / Paul Sakuma) thing was all set for me to be adopt- spent on my college tuition. After ed at birth by a lawyer and his wife. six months, I couldn’t see the value Except that when I popped out they in it. I had no idea what I wanted decided at the last minute that they to do with my life and no idea how really wanted a girl. So my parents, college was going to help me figure who were on a waiting list, got a it out. And here I was spending all call in the middle of the night ask- of the money my parents had saved ing: “We have an unexpected baby their entire life. So I decided to drop boy; do you want him?” They said: out and trust that it would all work “Of course.” My biological mother out OK. It was pretty scary at the later found out that my mother had time, but looking back it was one never graduated from college and of the best decisions I ever made. that my father had never graduated The minute I dropped out I could from high school. She refused to stop taking the required classes sign the final adoption papers. She that didn’t interest me, and be- only relented a few months later gin dropping in on the ones that when my parents promised that I looked interesting. would someday go to college. It wasn’t all romantic. I didn’t And 17 years later I did go to col- have a dorm room, so I slept on the lege. But I naively chose a college floor in friends’ rooms, I returned that was almost as expensive as coke bottles for the 5¢ deposits to Stanford, and all of my working- buy food with, and I would walk the class parents’ savings were being 7 miles across town every Sunday —2—
3.
night to get
one good meal a week None of this had even a hope of at the Hare Krishna temple. I loved any practical application in my life. it. And much of what I stumbled into But ten years later, when we were by following my curiosity and intu- designing the first Macintosh com- ition turned out to be priceless later puter, it all came back to me. And on. Let me give you one example: we designed it all into the Mac. It Reed College at that time offered was the first computer with beau- perhaps the best calligraphy instruc- tiful typography. If I had never tion in the country. Throughout the dropped in on that single course campus every poster, every label on in college, the Mac would have nev- every drawer, was beautifully hand er had multiple typefaces or propor- calligraphed. Because I had dropped tionally spaced fonts. And since out and didn’t have to take the nor- Windows just copied the Mac, it’s mal classes, I decided to take a cal- likely that no personal computer ligraphy class to learn how to do would have them. If I had never this. I learned about serif and san dropped out, I would have never serif typefaces, about varying the dropped in on this calligraphy amount of space between different class, and personal computers letter combinations, about what might not have the wonderful typo- makes great typography great. It graphy that they do. Of course it was beautiful, historical, artistically was impossible to connect the dots subtle in a way that science can’t looking forward when I was in col- capture, and I found it fascinating. lege. But it was very, very clear look- ing backwards ten years later. Again, you can’t connect the dots looking forward; you can only con- nect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something— your gut, destiny, life, karma, what- ever. This approach has never let me down, and it has made all the difference in my life. My second story is about love and loss. I was lucky—I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 em- ployees. We had just released our finest creation—the Macintosh—a year earlier, and I had just turned Steve Jobs with the first “Macintosh” personal computer after 30. And then I got fired. How can a shareholder’s meeting in January, 1984. The Mac introduced the mouse and a user-friendly graphic interface. (©AP Images you get fired from a company you / Paul Sakuma) started? Well, as Apple grew we —3—
4.
Disney’s Richard Cook
and Steve Jobs at the Hollywood world premiere of Disney/Pixar’s “Monsters, Inc.,” in November 2001. Jobs acquired Graphics Group from director George Lucas’ Lucasfilm in 1989, renamed it Pixar and created an award-winning animation studio. “Toy Story” (1995) was the first of many successful animated films. Disney bought Pixar in 2006. (©AP Images / PRNewsFoto) hired someone who I thought was did. The turn of events at Apple had very talented to run the company not changed that one bit. I had been with me, and for the first year or rejected, but I was still in love. And so things went well. But then our so I decided to start over. visions of the future began to di- I didn’t see it then, but it turned verge and eventually we had a fall- out that getting fired from Apple ing out. When we did, our Board of was the best thing that could have Directors sided with him. So at 30 I ever happened to me. The heaviness was out. And very publicly out. of being successful was replaced by What had been the focus of my the lightness of being a beginner entire adult life was gone, and it again, less sure about everything. It was devastating. freed me to enter one of the most I really didn’t know what to do creative periods of my life. for a few months. I felt that I had let During the next five years, I the previous generation of entrepre- started a company named NeXT, neurs down—that I had dropped the another company named Pixar, and baton as it was being passed to me. fell in love with an amazing woman I met with David Packard and Bob who would become my wife. Pixar Noyce and tried to apologize for went on to create the world’s first screwing up so badly. I was a very computer-animated feature film, Toy public failure, and I even thought Story, and is now the most success- about running away from the val- ful animation studio in the world. ley. But something slowly began to In a remarkable turn of events, Apple dawn on me—I still loved what I bought NeXT, I returned to Apple, —4—
5.
and the technology
we developed at like any great relationship, it just NeXT is at the heart of Apple’s cur- gets better and better as the years rent renaissance. And Laurene and roll on. So keep looking until you I have a wonderful family together. find it. Don’t settle. I’m pretty sure none of this My third story is about death. would have happened if I hadn’t When I was 17, I read a quote been fired from Apple. It was awful- that went something like: “If you tasting medicine, but I guess the live each day as if it was your last, patient needed it. Sometimes life someday you’ll most certainly be hits you in the head with a brick. right.” It made an impression on Don’t lose faith. I’m convinced that me, and since then, for the past 33 the only thing that kept me going years, I have looked in the mirror was that I loved what I did. You’ve every morning and asked myself: got to find what you love. And that “If today were the last day of my is as true for your work as it is for life, would I want to do what I am your lovers. Your work is going to about to do today?” And whenever fill a large part of your life, and the the answer has been “No” for too only way to be truly satisfied is to many days in a row, I know I need do what you believe is great work. to change something. And the only way to do great work Remembering that I’ll be dead is to love what you do. If you haven’t soon is the most important tool I’ve found it yet, keep looking. Don’t set- ever encountered to help me make tle. As with all matters of the heart, the big choices in life. Because al- you’ll know when you find it. And, most everything—all external expec- Steve Jobs shows off the NeXTstation, a product of NeXT Computer, Inc., a company Jobs founded after he was forced out of Apple in 1985. (©AP Images / Eric Risberg) —5—
6.
tations, all pride,
all fear of embar- say this to you with a bit more cer- rassment or failure—these things tainty than when death was a use- just fall away in the face of death, ful but purely intellectual concept: leaving only what is truly impor- No one wants to die. Even peo- tant. Remembering that you are ple who want to go to heaven don’t going to die is the best way I know want to die to get there. And yet to avoid the trap of thinking you death is the destination we all share. have something to lose. You are No one has ever escaped it. And that already naked. There is no reason is as it should be, because Death is not to follow your heart. very likely the single best invention About a year ago I was diag- of Life. It is Life’s change agent. It nosed with cancer. I had a scan at clears out the old to make way for 7:30 in the morning, and it clearly the new. Right now the new is you, showed a tumor on my pancreas. I but someday not too long from now, didn’t even know what a pancreas you will gradually become the old was. The doctors told me this was and be cleared away. Sorry to be so almost certainly a type of cancer dramatic, but it is quite true. that is incurable, and that I should Your time is limited, so don’t expect to live no longer than three waste it living someone else’s life. to six months. My doctor advised Don’t be trapped by dogma—which me to go home and get my affairs is living with the results of other in order, which is doctor’s code for people’s thinking. Don’t let the noise prepare to die. It means to try to tell of others’ opinions drown out your your kids everything you thought own inner voice. And most impor- you’d have the next 10 years to tell tant, have the courage to follow them in just a few months. It means your heart and intuition. They some- to make sure everything is buttoned how already know what you truly up so that it will be as easy as pos- sible for your family. It means to say your goodbyes. I lived with that diagnosis all day. Later that evening I had a bi- opsy, where they stuck an endo- scope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was se- dated, but my wife, who was there, told me that when they viewed the cells under a microscope the doc- tors started crying because it turned out to be a very rare form of pan- creatic cancer that is curable with surgery. I had the surgery and I’m fine now. This was the closest I’ve been to facing death, and I hope it’s the Admirers the world over paid tribute to Steve Jobs after learn- ing of his death on October 5, 2011. Here a man in Tokyo closest I get for a few more decades. holds up an iPad that displays a commemorative candle. (©AP Having lived through it, I can now Images / Hiro Komae) —6—
7.
want to become.
Everything else its course, they put out a final issue. is secondary. It was the mid-1970s, and I was When I was young, there was your age. On the back cover of their an amazing publication called The final issue was a photograph of an Whole Earth Catalog, which was early morning country road, the one of the bibles of my generation. kind you might find yourself hitch- It was created by a fellow named hiking on if you were so adventur- Stewart Brand not far from here in ous. Beneath it were the words: “Stay Menlo Park, and he brought it to Hungry. Stay Foolish.” It was their life with his poetic touch. This was farewell message as they signed off. in the late 1960’s, before personal Stay Hungry. Stay Foolish. And I computers and desktop publishing, have always wished that for myself. so it was all made with typewriters, And now, as you graduate to begin scissors, and polaroid cameras. It anew, I wish that for you. was sort of like Google in paper- Stay Hungry. Stay Foolish. back form, 35 years before Google Thank you all very much. came along: it was idealistic, and overflowing with neat tools and This is a prepared text of the Commencement great notions. address delivered by Steve Jobs, CEO of Apple Stewart and his team put out Computer and Pixar Animations Studios , on several issues of The Whole Earth June 12, 2005. Courtesy of Stanford University Catalog, and then when it had run News Service. A woman uses her iPad to photograph the impromptu memorial created outside Steve Jobs’ Palo Alto home after the news of his death spread. (©AP Images / Noah Berger) —7—
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Shizuo Kambayashi Steve Jobs 1955–2011 “Stay Hungry. Stay Foolish. And I have always wished that for myself. And now as you graduate to begin anew, I wish that for you.” United StateS dePaRtMent OF State BUReaU OF inteRnatiOnaL inFORMatiOn PROGRaMS