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PARTY TIME
April 2012




         World Top Party
          Destinations
           Marketing




PARTY HOLIDAYS IN TOP DESTINATIONS
   AXSES’ latest tourism        the program. The Program
marketing initiative is the     provides selected co’s with
World Travel Site for the fun   advertorials, video promotion,
party crowd; http://party-      blogging and a high impact
destinations.com. The first     Press Release.
edition features the St.
Lawrence Gap and the hotels     AXSES creates the video and
that have subscribed to AXSES blog, also publishing both to
SocialIndexEngine (SIE) Brand   many sites to build your social
Marketing.                      index and search results. The
                                video can also be displayed on
   AXSES invites tourism        the brand’s own website and       resorts, hotels, activities and
operators, car rentals and      used in many other                tourism options in each
                                                                  destination are featured
restaurants to participate in   promotional options.




                                              [1]
What you get
DESTINATION
                              1.   a short advertorial on party destinations.com
                                      linking to your website directly
                              2.   a short SIE video on your offer
                              3.   an SIE blog with your video embedded in it
                              4.   links directly to your website. Creates
                                       Search Engine Authority and direct leads
                              5.   an SIE promo that will post your video to
                                      video site and our social media index
                                      network
                              6.   a secondary SIE promo that will post your
                                      blog to the network
                              7.   an SIE Press Release (PR)- typically our PRs
                                      are read by several thousand users and
                                      picked up by top media broadcasters


                              *PR is Multimedia optimized with Photos, Video and SIE
                                 collateral.




Photos and Video Published




                                   Yellow Bird
                                   Hotel in the
                                       Gap




                                          [2]
NICHE SITE                  Optional - SIE* Custom Website for
                             Party Holidays
                             We can build your SIE* landing page Website to create
                             more authority, better search optimization and give you
                             a better sales funnel and more bookings.


                             The new site is integrated with your own site and
                             address such as partydestinations.youraddress.com or
                             adventureholidays.youraddress.com


                             1. better search engine placement
                             2. SIE* optimized website
                             3. SIE* optimized booking engine
                             4. SIE* lead capture and sales funnel
                             5. better conversion & more bookings



                             * SIE: SocialIndexEngine is a proprietary technology by
                             AXSES that combines travel marketing, content
                             marketing with blogs, articles and video, across all
                             channels including mobile, broadcast, narrowcast and
                             social media to create viral powered brands. I

                             It is a complete social media management and brand
                             marketing system that drives business directly to tourism
                             companies.



SocialIndexEngine               http://Party-Destinations.com *
customized niche marketing
                                http://Adventure-Travel-Destinations.com       *
website for your brand



                                http://SocialindexEngine.com




                                          [3]
Deal!
PARTY PLACES     The real cost of each of the main 4 components is
                $750 each (Video Blast, Blog Blast, PR Blast, Niche
                Advertising) $3,000.00US. And this package
                contains several extras like separate promos of the
                video and blog and video for your own site.


                Value: $3,000
                Plus ongoing website promotion


                Just $1,500 US
                limited time we are offer

                It is probably the best value for money you will find
                anywhere if you are interested in targeting a top
                travel markets.

                BUT HURRY! Only a limited number of hotels,
                restaurants, car rentals, dive companies, sailing and
                tour operators are accepted and promoted in any
                one party location.


                Check out our sites as we add them on
                SocialindexEngine.com and contact us immediately
                to reserve your option.




                                 Feature
We Build it,                  your hotel top
Manage it and                 Destinations
                                Promo
Market it




                             [4]
EXCLUSIVE   In this first stage of Party-Destinations
            SocialIndexEngine (SIE) Campaign, AXSES promotes
            Barbados’ St. Lawrence Gap. We expect to add other

OFFER       island hot spots shortly.

            In order to be fair to sponsors, the offer will always be
            somewhat exclusive and very limited. Party-Destinations
            will feature a few hotels and restaurants and a single
            activity of each kind in each location.


            AXSES plans a series of videos for each campaign. Each
            will highlight some aspect of the destination. All will be
            about fun-filled holidays. There are many marketing
            segments and many keywords by which travelers will
            search for party holidays and fun vacations.


            We thoroughly analyze which words and phrases are
            most searched for and by what demographic. We look at
            the competition and study their tactics. We also look at
            trends, which words are trending and by what
            geographic area. We evaluate our competitive edge, try
            to build a unique selling position and determine what
            tactics are required and which will have the best chance
            of successfully dominating search results.


            From this we build a marketing strategy and build our
            video, articles, blogs, social platforms, networks and
            content accordingly.

            Each promo, video and blog will be oriented to the
            search keywords and to specific demographics and
            budgets. As the marketing moves on to new locations,
            the process will be repeated. The project will create a
            premier website for each marketed destination, one that
            will rank on the first page of all search engines with
            relevant results.


            This Content Marketing with videos, blogs and social
            media is the new form Search Engine Optimization.


            Party-Destinations.com and Adventure-Travel-
            Destinations.com follows on the very successful
            launch of several SIE* campaigns such as http://
            Travel2ExoticPlaces.com.




                         [5]
AXSES TRAVEL PROMOS &
  SOCIAL MEDIA MARKETING
  Powered by arcRes Tourism
  Publishing Technology

    HOTELS, TOURISM OPERATORS
    & DESTINATIONS
 Interactive Advertising Publishing Distribution



       Featured Promo
   http://SocialIndexEngine.com    SmartphoneTraveller | Specials &
                                  Packages | Facebook | e-Commerce |
                                  POD




HOTEL & TOURISM MARKETING                                                  Marketing
                                                                          Powered by
                                                                          AXSES’ SIE
                                                                          Publishing

                       AXSES TOURISM MARKETING &
                       PUBLISHING
                       PO Box 16B, Baslen House
                       Kingston Terrace
                       Bridgetown, St. Michael, BB11090


                         Tel 246 429 2653
                         www.axses.com
                         support (at) axses.com
                                                                       AXSES INC.
                                                                       211 Kennedy Rd
                                                                       Boutiliers Point
                                                                       Nova Scotia
                                                                       Canada, B3Z 1V5

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Party destinations

  • 1. PARTY TIME April 2012 World Top Party Destinations Marketing PARTY HOLIDAYS IN TOP DESTINATIONS AXSES’ latest tourism the program. The Program marketing initiative is the provides selected co’s with World Travel Site for the fun advertorials, video promotion, party crowd; http://party- blogging and a high impact destinations.com. The first Press Release. edition features the St. Lawrence Gap and the hotels AXSES creates the video and that have subscribed to AXSES blog, also publishing both to SocialIndexEngine (SIE) Brand many sites to build your social Marketing. index and search results. The video can also be displayed on AXSES invites tourism the brand’s own website and resorts, hotels, activities and operators, car rentals and used in many other tourism options in each destination are featured restaurants to participate in promotional options. [1]
  • 2. What you get DESTINATION 1. a short advertorial on party destinations.com linking to your website directly 2. a short SIE video on your offer 3. an SIE blog with your video embedded in it 4. links directly to your website. Creates Search Engine Authority and direct leads 5. an SIE promo that will post your video to video site and our social media index network 6. a secondary SIE promo that will post your blog to the network 7. an SIE Press Release (PR)- typically our PRs are read by several thousand users and picked up by top media broadcasters *PR is Multimedia optimized with Photos, Video and SIE collateral. Photos and Video Published Yellow Bird Hotel in the Gap [2]
  • 3. NICHE SITE Optional - SIE* Custom Website for Party Holidays We can build your SIE* landing page Website to create more authority, better search optimization and give you a better sales funnel and more bookings. The new site is integrated with your own site and address such as partydestinations.youraddress.com or adventureholidays.youraddress.com 1. better search engine placement 2. SIE* optimized website 3. SIE* optimized booking engine 4. SIE* lead capture and sales funnel 5. better conversion & more bookings * SIE: SocialIndexEngine is a proprietary technology by AXSES that combines travel marketing, content marketing with blogs, articles and video, across all channels including mobile, broadcast, narrowcast and social media to create viral powered brands. I It is a complete social media management and brand marketing system that drives business directly to tourism companies. SocialIndexEngine http://Party-Destinations.com * customized niche marketing http://Adventure-Travel-Destinations.com * website for your brand http://SocialindexEngine.com [3]
  • 4. Deal! PARTY PLACES The real cost of each of the main 4 components is $750 each (Video Blast, Blog Blast, PR Blast, Niche Advertising) $3,000.00US. And this package contains several extras like separate promos of the video and blog and video for your own site. Value: $3,000 Plus ongoing website promotion Just $1,500 US limited time we are offer It is probably the best value for money you will find anywhere if you are interested in targeting a top travel markets. BUT HURRY! Only a limited number of hotels, restaurants, car rentals, dive companies, sailing and tour operators are accepted and promoted in any one party location. Check out our sites as we add them on SocialindexEngine.com and contact us immediately to reserve your option. Feature We Build it, your hotel top Manage it and Destinations Promo Market it [4]
  • 5. EXCLUSIVE In this first stage of Party-Destinations SocialIndexEngine (SIE) Campaign, AXSES promotes Barbados’ St. Lawrence Gap. We expect to add other OFFER island hot spots shortly. In order to be fair to sponsors, the offer will always be somewhat exclusive and very limited. Party-Destinations will feature a few hotels and restaurants and a single activity of each kind in each location. AXSES plans a series of videos for each campaign. Each will highlight some aspect of the destination. All will be about fun-filled holidays. There are many marketing segments and many keywords by which travelers will search for party holidays and fun vacations. We thoroughly analyze which words and phrases are most searched for and by what demographic. We look at the competition and study their tactics. We also look at trends, which words are trending and by what geographic area. We evaluate our competitive edge, try to build a unique selling position and determine what tactics are required and which will have the best chance of successfully dominating search results. From this we build a marketing strategy and build our video, articles, blogs, social platforms, networks and content accordingly. Each promo, video and blog will be oriented to the search keywords and to specific demographics and budgets. As the marketing moves on to new locations, the process will be repeated. The project will create a premier website for each marketed destination, one that will rank on the first page of all search engines with relevant results. This Content Marketing with videos, blogs and social media is the new form Search Engine Optimization. Party-Destinations.com and Adventure-Travel- Destinations.com follows on the very successful launch of several SIE* campaigns such as http:// Travel2ExoticPlaces.com. [5]
  • 6. AXSES TRAVEL PROMOS & SOCIAL MEDIA MARKETING Powered by arcRes Tourism Publishing Technology HOTELS, TOURISM OPERATORS & DESTINATIONS Interactive Advertising Publishing Distribution Featured Promo http://SocialIndexEngine.com SmartphoneTraveller | Specials & Packages | Facebook | e-Commerce | POD HOTEL & TOURISM MARKETING Marketing Powered by AXSES’ SIE Publishing AXSES TOURISM MARKETING & PUBLISHING PO Box 16B, Baslen House Kingston Terrace Bridgetown, St. Michael, BB11090 Tel 246 429 2653 www.axses.com support (at) axses.com AXSES INC. 211 Kennedy Rd Boutiliers Point Nova Scotia Canada, B3Z 1V5