1. Social Media Marketing Class Training 2011 Lynchburg College School of Business and Economics ©2011 Dr Ira Kaufman

3. Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

4. Old 4Ps Marketing 1.0 4Ps Value Creator Customer

5. Marketing 2.0 5Ps Value Builder - Company - Employer - Partner User Product (WEB2.0 Brand) Price ($, time, ease) Promotion (Integrated Marketing) Job Seeker Thought Leaders Participation (Conversations) Place (online, offline) Publisher

6. Marketing Rules are Changing It was It’s now Pushing message to client Pulling client to the message One way message Interactive conversation Business generated content User generated content Interrupt client- direct immediate action Engage, build relationship Attention economy Attraction economy Hard to measure results Real time metrics Coveting information Sharing information Charging for entry – block entry Giving free ebooks, product

10. 1,700 Small Businesses on Using Social Media

12. Rupert Murdoch 79 yrs old net worth $6.3 billion global media empire – 175 newspapers, Fox Network, 35 TV stations reach 40+% countries; internet ( Hulu.com ; MySpace ; Dow Jones

16. Strategy… not an Option “ Instead of researching the best ways to engage, many businesses create accounts across multiple social networks and publish content without a plan or purpose. However, businesses that conduct research will find a rewarding array of options and opportunities.” Brian Solis, Mashable, 1/11/10

20. 360 Approach

23. Integrated Media Marketing Synergize … Build on each other traditional advertising online marketing social media social public relations BUZZ

27. Social media is a means to generate conversations Stop thinking campaigns Start thinking conversations Translate conversations into Results What is Social Media?

28. Social Map

31. Should I Be Marketing on Facebook? Yes Facebook is the #1 social destination

33. What is Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . … From Wikipedia 180 Million users in 2011

36. About the Presenter Ira Kaufman, President, Ira combines 30 years of rich experiences with businesses and non-profits to guide them to leverage the power of social media for marketing, recruitment and organizational development. Ira collaborates with a team of experts to design interactive environments to by integrating traditional advertising, online marketing, public relations and social media. His strong values and sensitivity to organization innovation and change are the foundation of his work. Ira has a PhD in Marketing and serves as a consultant, public speaker, and lecturer for companies and Senior Executive programs. Currently Visiting Professor, Lynchburg College School of Business and Economics. www.entwineinc.com LinkedIn: http://www.linkedin.com/in/irakaufman Facebook: http://facebook.com/irakaufman Twitter: http://twitter.com/ira9201